How To Promote Your Business Online For FREE! by Luis Galarza
Tuesday, September 04, 2012
YouTube Subscribe Button Marketing Trick Get You More Subscribers [Video & Free Tool]
One of the best ways to get more video views on YouTube is by having a large audience for your content, specially if that audience is already subscribe to your channel, which mean they already approve your content as interesting or valuable for them. Below I share a great tutorial that shows a little video marketing trick that uses an interactive "Subscribe Button" to increase your channel's subscribers, this trick works very well, because it makes your clips look more professional and engaging.
Here is how it looks, well without the arrows I added to point to the actual button, which by the way flies from under the clip to the screen at the same time James points to that corner:
Tuesday, March 13, 2012
How Videos Go Viral - Marketing Effect [Video - Infographic]
This is a question many people, especially online marketers always ask, how or why videos go viral? The problem that this question is very hard to answer without showing you a different type of video content that you will never think it has viral effect power, but it did. And sometimes the creator didn't even have a lot of channel subscribers.
Below I'm sharing a great speech from the masters of TED, in this presentation, Kevin Allocca explain some of the reasons why some media have a virality effect higher than others, even if you think it is just a stupid clip. Now before you watch the presentation I need to understand something:
Friday, March 02, 2012
15 Ways To Get More Subscribers On YouTube [Video]
To complement and level up your video marketing knowledge, here are two great training presentation that is going to show you how to increase your subscribers on YouTube. As you know having more subscribers that can interact with your content can help you boost your ranking on the site and get more people to watch your media.
Saturday, December 17, 2011
Samsung Anti Brand Video Marketing Works - It Can Work For You Too
Many people believe Apple have the most innovative products out there because they work hard at marketing their brand that way, and their products really show the massive creativity that got into place, Steve Jobs really did invented the best products of our time, but....
Wednesday, September 21, 2011
17 Effective Video Content Strategies To Boost Your Marketing
Monday, March 07, 2011
March 2011 YouTube Video Marketing Webinar
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| FREE Video Marketing Webinar |
One thing you should know about YouTube is that this online video sharing site is the 2nd most popular search engine in the world. Only beaten out by Google.com, yes the owner themselves. Very funny ah!
Well, recently I started trying different things with it and the kind of targeted web traffic you can get to your site is HUGE. And it's almost laughable how easy and simple it is to rank highly and start making generating an income from the same traffic the social sharing site will send you. That's the power of video marketing and social media.
For whatever reason, there aren't
Tuesday, February 01, 2011
FREE Workshop: Social Media For CEOs Boot Camp
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| Expand Your Reach! |
Has your marketing stalled? You can use social media to move the needle, and keep your Internet business generating a passive income by interactive with your online audience. If you don't know how, this is your chances to learn social media strategies that drive sales and increase your brand exposure.
Just go to one of the 'Social Media For CEOs Boot Camp' free workshops in a conference room near you or maybe in your own town. The seminar is a 90 minutes course in social media tested and proven to work strategies. Here is an outline of what you are going to learn:
Monday, January 03, 2011
Video Marketing: The Guide
As you know online video is here to stay and the same goes for media sharing sites like YouTube, Yahoo Video, Veoh, Revver, etc., web 2.0 or social media users took gave video the extreme popular level that took web broadcasting to the top, and now even kids know what and how to use online videos. This definitely proof that video marketing has become a powerful tool for Internet businesses that want to maximize their online exposure.
Video marketing when is use right can increase web traffic, branding, web authority, email leads, and sales. Plus, don't forget that this media has a powerful viral marketing effect on your campaigns if you set it up for it, because when people finds a good interesting video even if is a promotional ad they will forward it to their friends, family, and even embed the media on their site, blog, or social network profile. In fact statistics show that
Thursday, July 08, 2010
How Gramma Use A Website To Sell Her House: Free Internet Marketing Lessons
This story should be a motivation and inspiration boost bomb for every single entrepreneur out there, because if a lady in her late years can put a nice landing page with some good sales copy, you can too. The secret is to get it going now and don't wait, the sooner you have it set up, the sooner you will test your promotion and tune it to increase conversions. Remember that your marketing should be focus on converting sales or leads not just traffic and branding.
Let's see what this cute Gramma did right that you can copy or learn from. Of course she had a lot of help from one of my good Facebook friends but the fact that she took focus action steps to get her campaign up and running on is one of the first business lessons you should learn.
Here are the other tips you need to get from this sweet lady:
1. She got help from a mentor that is an expert in doing business online. This is one thing many entrepreneurs fail to do, to find a one or few good mentors and stick with them until trying their strategies.
2. She outsources the website work to get it running fast. Now when I said outsource, I don't mean you have to paid for it, just get someone nice enough to be willing to help you set all up. Or find some videos on YouTube or any other video sharing site with information on how to set up a mini site or landing page and learn as much as you can.
3. Make sure you have a clear understanding of the goals you want the site to meet, and plan your strategies base on those goals. In the case of this example, the goal is get find qualify home buyers to call if they are interesting in the house, so she can choose the right client.
4. Use to the point sales copy full with benefits and details about your offer. If you take a look at her landing page she provides great selling points right from the beginner and then give even more benefits and information through out and at the end of the page.
5. Provide "Call To Action" areas in strategic parts of your sales copy. In Gramma's case she does this nicely, one at the beginning right after her first list of benefits and then at the end of the page. Many new marketers forget or are scare to ask for the sale, you need to know that asking for action at the right moment more than one time can increase conversions. I recommend you to do it at least two time, depending how long is your sales letter.
6. Choose a very good domain name that tells a little bit about what people can expect when arriving to the landing page. In her case, they choose the number of the house and the street name, which is very usual online marketing tactic from real estate agents and companies, and because she is selling a house, I think she did a very smart move by using this method for choosing her web address.
7. She use two methods that can help a sales page or copy boost up conversions:
- First she add a personal touch to the site by making and putting a video of herself, and because the video have her face during the whole presentation, is just like having a picture.
- Second, she use a video as a sales tool to boost inquiries. This is a great video marketing strategy to increase responses, plus because hers is an interview makes the video even more powerful.
8. Gramma not only added the video to her site, she also syndicated it by uploading it to some top video sharing sites like YouTube. Plus, she also uploaded a second video where they give a tour of the house, this small little film can increase traffic and get pre-qualify leads for her. Bellow are the two videos they use for this campaign.
Here is the video she use on her site to help sales:
And here is the walk-through tour of the house.
I hope you learn a lot from this very smart lady!...
9. If you read the mini-site you maybe noticed that she kept everything very relevant, from the domain name to the copy, to the video, and specially the offer. This is something many entrepreneurs always fail, because they offer bonuses or extra products that have nothing to do with the original offer.
10. Then they use social media sharing capabilities to spread the word about this offer and their site, and because is a Grand mother doing it, the posts automatically turn into a viral marketing campaign. Because many people from different social media networks want to share it with their friends and family, which in no time made the post go all over Facebook, Twitter, and other networks.
11. She make it easy for visitors to share the site with their peers in different social networks, you can do the same by adding a free "tell a friend social script" from SocialTwist.
12. Also to be able to increase exposure to the offer, they don't just have their site as selling tool, they also use different top sites where they can post "home for sale" offers. This give her more search engine exposure from sites that are very related to the type of offer she is promoting. Some of the sites she used are: Zillow, Redfin, and Blockshopper.
I hope this little story and tips give you some inspiration to take your business of the ground and make something happen...
- Free List Building Bullet Report.
- Step-By-Step Guide To Selling Online.
To your success,
Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.
Also..
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Sunday, April 11, 2010
12 Popular Viral Videos For Your Marketing Inspiration
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| Viral Video Infection! |
You can learn a lot about how to create your own engaging online video show on YouTube or any other media sharing site, including Facebook, by observing other top creators style and filming strategies. But, don't get scare about that, because you are going to notice that most of the videos bellow were created by regular people like you and me without any top notch Hollywood type of equipment. Instead, they use regular camcorders or cameras, and some even use their cellphone to take this mini-films.
This can show that the quality of the shots is not as important as the quality of the content. If you learn anything from my previews video marketing posts you already know a few strategies to make your content viral or spreadable!...
So, make sure to combined or adjust the strategies and styles you are about to learn today into your marketing campaign. Keep uploading videos and practicing how to make then better and more engaging, but at the same time keeping the content focus to your targeted audience and your goals.
OK let's get to the vids!....
Top Spreadable Mini-Films!
1. iPad SUCKS!!!
2. Du Willst Auffallen?
3. Jake and Amir: Chat Roulette.
This video has embedding turn off. But, because of content is better to watch it over at YouTube anyways.. LOL!....
4. THE TALKING TWINKIE!?!
5. Look At My Face! (Ep. 20).
6. Smosh: Smeagol Loves The Precious.
7. Polish President Lech Kaczynski dies in place crash in Western Russia.
8. Asians Aren't Short!
9. Prank Call WIN!
10. HOT DENTAL ASSISTANCE! (4/7-8/10-306).
11. Hardly Working: Uptight Stoners.
12. FLIRTING WITH CO-WORKERS!
Hope you enjoy the films, and learn a lot from them, I know I did! Also I recommend you to remember that some styles or strategies may not work for every business or targeted niche, so make sure you create your videos with your audience in mind.
To your success,
Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.
or
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Monday, March 29, 2010
Viral Video Marketing on Facebook: Maximize Exposure
Updated on 3/31/2010.
I want to remind you that Facebook needs to be part of your marketing tools, because is the number one site in the world, it has the most page views that any other social network on the market, and it has more than 400 million active users. That's more people than the whole country of United Estates... I think that are enough reasons to have an active web presence on Facebook. As you can see, I said an active presence.
Well, so what it's an active web presence? this mean you need to have some kind of information on your page or profile to keep your fans or friends interacting with you. Is all about providing valuable content. This content to be updated constantly, so your fans will always find something new to view on your pages... Doing this for your profiles can be a little easier, because that's usually the first place you see when you are log in your account, plus that it's your personal presence where you will interact with your friends, family, and FB pals. You need to keep your balance of updates for both your profile and your page or pages.
MARKETING TIP: Try not to make a bunch of FB pages just because their free and easy to set up... The set process is very simple, but keeping a page up to date with constant quality content and interactions can take a lot of time. So, make sure you make a page that it's focus to promote your business and gain brand authority on the web. I'll be talking about how to set up and make money with viral Facebook pages this coming month, but for now just make one or two that are focus on a specific business or goal!
I hope you enjoy this little tutorial. Here are some good tips you can put to use right now... In the video he talks about using screen capture video tools to make those type of mini films, here are 22 videos part of the YouTube and Video Marketing course, where you can learn what tools to use and how to make screen capture videos from start.
Things you need to know about sharing videos on Facebook.
FB can be really strict with the type of content their users can upload or post on the network so make sure you follow the rules and avoid been ban, if your account is ban, that marketing strategy wouldn't work for you in a positive way. So, play by the rules to ensure the success of your viral video campaign.
- Make sure you own the video or have permission to use.
- The video you plan to upload needs to be less than 20 minutes of length.
- Avoid anything that have nudity, adult only content, and people that don't want to be in the film.
- All this mean don't upload videos like the one on the picture at the beginning of this article.
Tips To Maximize Viral Exposure.
To build a successful viral marketing campaign with online video try the following type of content:
- Insperational.
- Funny.
- Tutorials.
- Braking news.
- Case studies.
- Special skills.
- Funny commercials.
- Screen cast demonstrations.
To get unlimited one-on-one couching about viral and video marketing visit the Internet Entrepreneurs Club.
- Quick Video Marketing.
To your success,
Luis Galarza, Internet Marketing Consultant In Massachusetts.
or
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Thursday, March 18, 2010
How To Use Online Video Marketing To Promote Your Business: Free Webinar
Here is another free video marketing course to help you increase your understanding about putting the crazy promotion power of online videos to work for you and your business. This type of promotions if done right can boost your web authority and increase your traffic in many ways!...
You need to understand that by uploading mini films to media sharing sites like YouTube, Revver, Blip, and others you are helping your spreadable message to go viral faster. Plus, you gain more...
- Exposure on the sharing sites.
- Exposure on other blogs when users embed your films on their sites.
- Positions on search engine results.
- Views opportunities when people share your media on social networks.
- And a little more when viewers send your films to friends and family by email.
Why another tutorial? Well, as business owner and Internet entrepreneur you need to put yourself in a constant learning environment, because the more you know about a strategy or tactics can help you develop a marketing system that have more chances of succeeding, than if you did it without knowing how to actually make it do what you wanted to do.
Intruduction To Hubspot Methodology.
This training webinar was created by a company that it's an authority in the Internet marketing industry, their name is Hubspot, they have some excellent services that can help net marketers get better results per campaign. Plus, form time to time they offer some great training kits, develop specially for the beginners. They created the Inbound Marketing methodology which is base on using new web 2.0 technology and social media behaviors as a business promotion tool. You can learn more about this methods on Seth Goldin book "Permission Marketing".
What you learn in this course:
- What's outbound marketing.
- What's inbound marketing and it's benefits.
- How to make and publish online videos.
- Video optimization. Not just SEO but also publishing tactics.
- Promotion strategies.
- Analyze your campaign response.
The training material consist in a video and an easy to comprehend PowerPoint slide-show that you can download for future view. You will find the slideshow for preview below.
OK, I hope you ready to learn, here is the free video marketing webinar!
I hope you will enjoy the course, it has some good information that you can put in practice right away.
Here is the slideshow:
I hope this small training plus the last training course I post here would help you get started successfully.
To your success,
Luis Galarza, Internet Marketing Consultant In Massachusetts.
or
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Saturday, March 13, 2010
22 Free Videos: YouTube Video Marketing Course For Beginners
Do you really need to use online video sharing site to distribute your content?
Thursday, March 11, 2010
Blog SEO Tips: Posting Videos Is Killing Your Ranking
One way to increase the traffic to your blog is by adding unique content on a regular basics, and you can do this by posting your videos from YouTube or any other video sharing sites. This is one of those perfect double marketing knife that sometimes can be difficult to create. Why is a great promotion strategy? Because you get instant content for blog, which turns into extra traffic, plus you increase the exposure to your online videos. So, if you are not doing this yet, you better start right away because you are missing out the ride to even more market share, web authority, site traffic, and more revenue.
And who doesn't want to increase their reader count?
Posting regular content is one of the best ways to get more eyes on your blog. So, every time you make a video, podcast, webcast, audio report, or any type of informational material I recommend you to share it with your readers by making a post for each material.
There Is A Ranking Problem!
The problem about this strategy doesn't have anything to do with weather you need to post or not to post your videos on your site. As I said before, you need to do it because is a great way to boost your marketing. But in order for this strategy work its full potential you need to learn how to do it right.
Before I show you the right way to do it, let me explain the wrong way to post videos on your site:
- The main problem with videos posts is that they're not completely optimized for the search engines!
That's it, you posts lack of full blog SEO (Search Engine Optimization) structure. Many bloggers post their media as the complete content because lack of time, laziness, or just looking for a little traffic. Yes, they add a good keyword rich title, and some relevant tags, but does it, and that my friends is not enough.
What you may not know is that no even the top search engines like Google, Yahoo, Bing, Ask, or AOL cannot read the content of a video or image just yet, maybe in the future, I know Google has been working hard to accomplish this but no valid results yet.
So, if the engines can't read your content how can you get the full potential of your ranking. Your video post will not stand a chance against a regular written post. Yes, you can get some quality back links, but your competitors will still be ahead of you, because they have better on site optimization. Which send us to the solution...
On Site SEO Is The Solution!
Optimizing your post when all the information is in video format can be challenging for some, but is something that you must do to give your media a boost. Here some things you can do to have some written content with the media:
- Write an introduction to the content.
- List all the main point the information is going to address.
- Explain the problems the information is going to help your readers solve.
- Make a list of facts and myth about the problem.
- Provide extra tips or advice to add value to the post.
- Report what others are saying about the problem.
- Add any reviews about the content written by others.
- Make a list of resources where readers can get extra information.
- Add your own review about the information.
I hope those little tips can help you turn those posts into real resourceful articles. Now let's get into some on-site SEO tactics to make sure search engines give some real love to those articles:
- Make sure you use a good keyword research tool to find a good phrase to target.
- Add the keyword phrase you are trying to target with that article on the title.
- Write a title people will want to click on. Make it exiting, unique, surprising.
- Make sure is an introduction before the video that has your key-phrase in it.
- Keep your keyword density at less that 5%. This mean that your targeted keywords are only 5% of your content.
- Add relevant tags or labels if you are using Google Blogger as blogging platform.
- Link ot another article that has the same keyword on the title. Make sure adds value to your article.
- When writing the content you can add different variations of your keyword, or relevant key-phases.
Here are some good articles to help you with you blog SEO efforts:
- 22 SEO Tips: Blogspot Blog Basics.
To your success,
Luis Galarza, Internet Marketing Consultant In Massachusetts.
or
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Wednesday, October 15, 2008
Machinima: Futuristic Viral Marketing Tool
By Luis Galarza - Internet Marketing Tips.Look Beyond Current Internet Marketing Strategies With Machinima a Futuristic Viral Marketing Tool That Can Be Afford By Small Businesses!
You can create Machinima viral video ads using virtual worlds, for the moment this Internet marketing tool works with Second Life, but is being improve so it can also work with other virtual worlds and online game sites.
So, what exactly is Machinima?
For better understanding of the term you need to know where it comes from, the term is a combination of the words machine and cinema, which refers to a process use in film making where designers have to use CGI 3D animation engines as part of a movie, this process don't involve a software. For most production developers this process is like the one use to design video interactive games.Right now the definition of this term had evolved into the art of building movies using virtual worlds. Which is more likely the way Internet businesses can use it to develop interactive animated ad campaigns that have the viral effect power of nothing seen before when you use effective viral video marketing strategies so you can get the all the benefits of using this new web innovation.
If you looking to make your own machinima ad piece I recommend you to download the FREE ebook full of tips on how to Machinima in Secondlife (PDF format) by Eric Linden where he also share his insights about virtual world film making. Visit SecondLife Media pages to see movie examples from some of their users.
The good think about this tool is that you get to add your web address or URL through out the video, at the beginning or at the end, and you can even turn it into an active link.
Viral Video Marketing Tool That Deliver Results.
IBM report that some of their animated ads have more than 10,000 views in a short period of time, this are great conversion rates specially for a corporate video commercial. The fact is that because the videos are made with animated characters which makes it look like a video game people are engaging with the ads better than regular video campaigns, for this reason IBM is now investing a lot of time and money in developing more machinima ads to increase exposure and web traffic.
By using this new web innovation you are automatically applying one of the top video marketing strategies I mention before, which is adding special effects to your media to make stand out from the crowd.
Remember that in video marketing making good spreadable content is very important, is what will make your viral video ad a success or will kill your chances to get any type of positive responses from your marketing campaign.
Internet Marketing Tip.
After developing your machinima animated ad campaign or viral video make sure to submit your work to SecondLife by sending an email and maybe get your movie added to their media page, which can turn into a lot of views and a boost to your web traffic. Also don't forget to apply good SEO for video to get more targeted views.
To get more advice about viral and video marketing visit the Internet Entrepreneurs Club.
Recommended Resources.
- Marketing On Steroids. Top Guerrilla Marketing Techniques.
- Insider Secrets to Internet Marketing. Learn video, viral tactics, and more.
In Conclusion: Make sure you download the free ebook so you can learn how to create your own machinima video ads, and then test different designs and see which one give you the must responses. Also check other virtual worlds like Second Life to see if you can use the tool with them.
To your success,
Luis Galarza, Internet Marketing Consultant In Massachusetts.
Sunday, August 31, 2008
10 Viral Video Marketing Strategies
What's The Different Between The Online Clips That Pull Views Like Crazy And Make People Share It From Those That Die Before Getting Any Momentum? The Answer Is In The Viral Video Marketing Strategies They Use!
The viral marketing power of your online media lies on the content of your videos, like I said before video marketing start with good spreadable content, and there are many things you can do on the production of your clips that will give make them remarkable enough so people will spread the word all over the web, which will increase views, marketing exposure, and generate more traffic and leads for your online business. The cost is minimum because in most cases video marketing is free.
Remarkable Viral Video strategies.
What makes most of the online videos viral are the right use of some content production strategies. Many of the most view YouTube media producers use this technique very effective, that they not only generates a huge amount of views, but people actually share them faster than you ever think.
Here are the viral video marketing strategies that can put sharing power on your videos:
1.- Amateurs: People love to watch rookies try something that a professional should be doing.
2.- Go Matrix: When you add special effect showing something amazing or impossible to do can make your clips spread.
3.- Animal Skills: We don't know why we are drawn to animals or pets but this weakness can help you make your clips viral by filming pets trick and special animal skills.
4.- Magnetic Kids: No, you don't have to make your kids eat magnets on front of the camera (good idea for a viral video, don't you think?), what I mean is that many top videos just show natural shots of cute kids doing what they do best, being kids.
5.- Music That Get Stock In Your Head: Create or by the rights of a really catchy music and use it to make a viral video around it.
6.- Injury Clips: As soon it's not me or you, we'll watch it, and many other will watch it too. That's why so many top reality TV series are base on this technique.
7.- Sing It Yourself: Want thing that makes American Idol so popular is the beginning of the show when they show bad singer trying to compete. This works excellent to spread your message.
8.- April Fool: Who doesn't love to watch a good prank, MTV top show "Punk'd" is base on this strategy and has worked very good for them, it can also work for you.
9.- Proof It: There are many myth out there that people want to know if their are true or not, or you can make your own myths and show if they are true or not.
10.- Sex Sells: It's true, and you can use it to attract maximum views. Use it wisely. Don't forget your marketing goals. A hotel use this strategy to show off their rooms on Myspace, by using a beautiful model that undress down to her panties and bra and shows how comfortable and cool are those rooms.
Stay Away From The High Quality Trap.
Many people will tell you that your clips needs to be produce in high quality for it to be effective, and other will say that high quality will take away the natural flow of your content, the truth is that both ways are OK, as soon is relevant to what you audience is looking for, and if it doesn't interfere with your message.
For example, if you want to use funny type of clips that look home made, a normal quality will be the best choice, but if you are doing an education or training video you need to use the best quality you can. Now, in both cases your media have to be clear enough to make the clip watchable, if not will cut your chances of turning off the viral effect of it.
To learn more about video production you can visit:
Is good to master your video productions techniques so you can make your clips as watchable as you can, some of the thing you need to practice with is video editing and content production.
Do you think I miss a video marketing strategy? Please share your strategies using the comment link or box below. Thanks.
Recommended Resources.
- Viral Media Strategies. Advanced Strategies.
- Guerrilla Marketing On Steroids. By Jay Levinson.
- Insider Secrets To Marketing Your Business Online. New Version.
To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.
In Conclusion: Pick an viral video marketing strategy that can easily be mix with your concept and experiment with styles, until you find a winner. If you are an Internet marketing beginner interactive media is your boosting tool, don't let your competitors be first.
To your success,
Luis Galarza, Internet Marketing Consultant Massachusetts.
Video Marketing.
.
Friday, August 29, 2008
Video Marketing Start With Good Spreadable Content
By Luis Galarza - Internet Marketing Tips.Who Cares How Many Views Your Online Videos Have If Is Only A One Time Deal? Your Video Marketing Will Not Be Effective If People Don't Find Your Content Spreadable. You Need To Be Remarkable To Turn Your Videos Viral!
Well, my dear Internet entrepreneur that's video marketing done right!
Video marketing experts suggest that you should invest 50% of your time in developing your online video campaign, such us the storyline, content style, and the overall production, and 15% on marketing your videos. You need spend more time in the information because content is what's going to make your media viral or spreadable. Also SEO for video is very important.
The secret here is that you need to be remarkable and at the same time deliver the concept of your message in a way that your audience will understand, using any of the categories below... Off course, some categories are suitable to a larger audience, and you can effectively use it to expose your marketing concept to as many people as you can, and those individuals do the marketing for you by sharing your media with others.
Here is a list of popular online videos categories:
Funny: Comedy videos are one of the top categories with a big viral potential, for that reason these are one you want to master. Yep, humor have the power to spread faster than almost any other category.
Bizarre: People love when others push the limits of things they know people shouldn't be doing, so if you can effectively deliver your message in a bizarre way without hurting your brand or company, this category can be very successful. Note: make sure you don't brake any of the media sharing sites rules.
Skillful: This the type of clips that shows special skills, those that look almost impossible to do. Their good to an usually get embedded on blogs or websites.
Celebrities: Marketers found out long ago that celebrities endorsements can increase the value of your message and have a big influence in the consumers decision making. And online, we discover that celebrities can turn your media viral with the help of fan based sites and blogs that like to embed these type of videos.
Cartoons: This are another winner marketing strategy, because cartoon type ads actually increase responses and now you can use it on your online media to interact with your audience in a fun and innocent way that can become spreadable very fast.
It doesn't matter which category you decide to use to create your online videos base on, what's important is that you effectively communicate your message to your audience and be remarkable at the same time. When planing your video marketing campaign make sure that your goals are clear and make sure your content stays focus on your campaign goals.
Make sure your videos are clear enough to be understood. Not necessarily need to be on high definition, just use keep it good enough to watch. Also the quality depends on watch your video is about and your audience.
Recommended Resources.
- Viral Media Strategies. Advanced Strategies.
- Guerrilla Marketing On Steroids. By Jay Levinson.
- Search Marketing Lab. Updated daily.
- Insider Secrets To Marketing Your Business Online. New Version.
To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.
In Conclusion: Experiment with each category and find ways to approach your audience with effective online video marketing that will spread your message around the web without nay further help from you.
To your success,
Luis Galarza, Internet Marketing Consultant Massachusetts.
Saturday, March 29, 2008
Free Video Marketing Strategies For Beginners
By Luis Galarza - Affiliate Marketing Secret Training Guide Blog.Are You Using Free Video Marketing Strategies To Bring Traffic To Your Web Site or Blog... Are You An Internet Marketing Beginner Who Doesn't Use Online Video As A Promotion Tool? I Got Strategies That You Can Use Today To Increase Your Web Traffic!
You need to know that Internet video marketing works... and here are three simple strategies you can start using right away to take advantage of this new powerful web 2.0 communication channel:
- Video Articles:
This is the most simple method of video marketing that you can use to build your brand, and send a ton of traffic to your blog or web site. Just think of your video marketing as article marketing... Instead of re-writing new articles, just turn your content into videos, and submit them to as many social video sharing sites as you can.
Remember to add your business name, your USP or Unique Selling Proposition, and your site or blog URL at the top right corner of your video, this because now that Google is putting advertising on the bottom of YouTube videos, and you don't want this ads to cover your business contact information. Also, is a good idea to add your business information at the end of the video.
- Quick Video Shows:
This is an excellent way to average the power of your video marketing campaigns by dividing your articles into mini video tips show, where you are going to provide useful quick tips that your niche audience will love, and be back for more.... This type of campaigns can become viral right away and because it can be created really fast you will give you faster web traffic results.
- Online Video Seminar or Webinars:
This campaigns are excellent to get you notice as an authority on your niche... This type of video campaigns can be as long as 2 hours, but they need be full of high quality information. The easy way to create this type of videos is by thinking step-by-step tutorials, that will give your viewers an A to Z training about a single topic that is relevant to your niche. You are going to spend sometime developing this type of campaigns but they are worth it.
TIP: I recommend you to use the video tips to start testing your market, and also check how other marketers in your niche are using free video marketing to promote their businesses. Then move to the ones with more content like the video articles... And create one seminar every other month or once a month, depending on your time and skills.
Resources:
- Tube Viral Training: Video marketing training course.
- Videoskin Templates: Excellent to make your videos look professional on your blog.
To learn how promote with online videos, I recommend you to check Insider Secrets To Marketing Your Business Online 2008 Version. This is the number one Internet marketing training for over 10 years.
In Conclusion: Use your video phone or cheap digital video camera to start... Is about putting your content out there as soon as possible. Quality of the content will over come any video resolution problems!
To learn how can you be part of the Internet Entrepreneurs Club for only $2.95 click here.
To your success,
Luis Galarza, Internet Marketing Consultant Massachusetts.
About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.
Technorati tags: Luis Galarza, Online Marketing, Free Video Marketing, Video, Free, Video Advertising, Campaign,
Thursday, March 13, 2008
14 SEO Tips For Video Marketing Beginners
By Luis Galarza - Affiliate Marketing Secret Training Guide BlogIs SEO or Search Engine Optimization Part Of Your Online Video Marketing Strategies? Well, It Should Be! If Your Videos Are Not Optimize For The Search Engines, You Are Wasting Your Marketing Efforts!
After talking with my friend, I realize that I haven't write about search engine optimization for video marketing on this blog or any of my articles... and this is something that every Internet marketing beginner and advanced marketers should know how to do.
What I'm going to give you are just simple and basic SEO tips that you can use to optimize your online videos and have them pick by search engines, plus you will increase your views by the video sharing social network users that use the site search tool to find flix that they want to watch.
Here are the SEO tips for video for beginners and advanced marketers:
1.- Use Main Keyword On Channel Name.
Try to use your main keywords in your channels name, test shows that by doing this little optimization trick can improve your ranking. Plus, your viewers can relate better to what your content have to offer before even watching your videos. Now this doesn't apply if you are planning to brand videos or channel. But, that way you need to market a little more than the ones using keywords.
TIP: You have to setup your channel from the beginning, because on sites like YouTube, your user name is your channel name... so, name it right from the start.
2.- Choosing The Right Category.
Even if your channel name is a crazy and bizarre nickname don't pick comedy as your category, if your content is about making money with MLM or network marketing. Remember that you want highly targeted users that will turn into loyal video viewers, and you don't want to upset viewers and call you spammer. So, find the category that best relate to your content and target audience, this not only give you better search ranking for your videos, but also will increase your web conversions.
3.- Title or Headline Copy Matters.
Your video title or headline have to have two main things that will ensure better search position on the engines and on the site's search tool: The first one is keywords or key phrases that are relevant with the content of your video. And the second one is action verbs, call to a problem, or name the solution people that are interest in your niche are looking for.
4.- Branding All The Way.
If you plan to create a brand for your video channel, you need to ad the name of your brand to your video title or headline, for example: The MinisodeNetwork is the name of a popular channel of YouTube, this is how they called one of their videos about Spider-man "Spider-Man Minisode - Tight Squeeze".
Why they do this? Simply because they are creating a brand for them-self, eventually their brand name will get popular enough that users will use their channel name to search for their videos.
5.- Make Descriptions For Users.
Don't make the mistake many SEO beginners make when optimizing their web content and article for search engines. What they usually do is make a list of keywords hoping search engines will drive traffic to them from many results... You need to know that search engines are smart enough to catch this lame optimization tricks that can get your site penalize and out of ranking completely.
Well the same thing apply to video marketing and video search engine optimization... Plus, users won't like those type of hard pushing marketing. So, don't put all your keywords here, only use those that you actually are optimizing for...
Use it at the beginning of your video description, and use a variation of your main keyword at least 2 times on the rest of the body. Now, when you write it make sure it make sense, and give a good overview of the content of your video, by pointing out what they are going to learn from it or the benefits.
6.- Got Tags.
One of the main features of Web 2.0 is "Tags", which is a content management tool that helps computers, web users, and specially search engine find and categorize online content. This is one of the most important part of your on-site video SEO efforts. So, use them on every video you submit to any type of online video sharing site. The key here is... use your main keywords, secondary keywords, and any keyword that relates to your content.
TIP: First use the keywords that you use on your title, and description, then use other keywords related to the content. Also use your brand name as a tag. For example: If your content is about affiliate marketing and your main keyword is affiliate marketing training and your channel name is AffiliateCash. Then your tags should look like this: "Affiliate Marketing Training, AffiliateCash, Affiliate Marketing, Affiliate, Marketing, Affiliate Internet Marketing, Affiliate Programs Marketing, Affiliate Training".
7.- Tagging All The Way.
This is a simple but very useful on-site SEO tip that you need to take advantage right away... Just use as many tags as you can, make sure you use up to the maximum of tag that the site let you have. Here is why: Every tag that you add to your video automatically creates a web page for that tag, and you know what? That tag page has a link back to your video page. What you doing is using the site structure to give you back links from relevant web pages.
8.- Become Social Addicted.
What I mean with this? Well, I mean is that you need to be an active users of the community by visiting other channels, commenting on videos, and not only on those related to your niche, but on any video that you watch... every time you post a comment on somebody else video page, your channel name becomes a link back to your profile which is linking to your videos. This make your an on-site active link expanding factor for your online video pages. Remember, the more back links the higher is your page ranking, which give you better search engine position.
OFF Site SEO Tips For Video
9.- Give Your Videos Some Buzz.
Post your videos in your blog or website and complement them with some extra text that will make your blog visitors watch your videos, but without quiting visiting your site, simply because you will give extra tips on your site.
10.- Don't Just Buzz.
Every time you post a video on your site, also add a active link to the video page, but remember to use the title of your video as the anchor name. Just like I did for the MinisodeNetwork video above.
11.- Ping It.
Just like you do with your blog every time your add new content, you can do the same thing to your videos. Just go to AutoPinger, Pingoat, and PingOMatic and ping your video content to as many RSS directories as possible. You do this every time you upload a new video.
12.- Submit To Directories.
Off-site SEO for video is getting as many back links to your video web page as possible. Well just use my RSS and Blog Directories List and start submitting your videos to all those directories. You don't have to do all of them in one day, just pick 10 directories per day that will get you started fast.
13.- Bookmark It The Social Way.
Use social bookmarking sites to add your video pages, this are one way links for your video pages, which will increase your ranking even faster. To get you started go to: Digg, del.icio.us, StumbleUpon, Propeller, Reddit. The more social bookmark sites you use, the more one way back links you can get.
14.- RSS Syndiction.
Add your videos RSS feeds on your blog or website this will give link back to each of the latest upload videos. Also, create an Squidoo lens that can give a list of tips about the niche that you are targeting with your videos and add your videos RSS feeds to the lens.
Remember to provide good content on each video, with useful tips, and add some fun...
Also I recommend you to get the new 2008 version of the #1 marketing training course for beginners:
- Get "Insider Secrets To Marketing Your Business Online 2008 Version" For Only $2.95.
In Conclusion: So, what you learn today? First, always use ethical video marketing and SEO tactics. Second, provide quality content on each video. third, use the online video sharing site structure to give you back links. Forth, use niche keywords on your content title and description the right way. Fifth, make sure to get quality back links to your video web pages. And last, create buzz for your videos by referring to then on your web site, blogs, and social profiles.
I hope this SEO tips for video marketing beginners will help you optimize for better search engine ranking.
To learn how can you have a full time Search Engine Marketing and Optimization Lab working for you 24/7 click here.
To your success,
Luis Galarza, Internet Marketing Consultant Massachusetts.
About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.
Technorati tags: Luis Galarza, Online Marketing, Video SEO, SEO Tips, Video, Beginners,
Success Quote
1. Marry the right person. This one decision will determine 90% of your happiness or misery.2. Work at something you enjoy and that's worthy of your time and talent.
3. Give people more than they expect and do it cheerfully.
4. Become the most positive and enthusiastic person you know.
5. Be forgiving of yourself and others.
6. Be generous.
7. Have a grateful heart.
8. Persistence, persistence, persistence.
9. Discipline yourself to save money on even the most modest salary.
10. Treat everyone you meet like you want to be treated.
11. Commit yourself to constant improvement.
12. Commit yourself to quality.
13. Understand that happiness is not based on possessions, power or prestige, but on relationship with people you love and respect.
14. Be loyal.
15. Be honest.
16. Be a self-starter.
17. Be decisive even it it means you'll sometimes be wrong.
18. Stop blaming others. Take responsibility for every area of your life.
19. Be bold and courageous. When you look back on your life, you'll regret the things you didn't do more than the ones you did.
20. Take good care of those you love.
21. Don't do anything that wouldn't make your Mom proud.
By H. Jackson Brown Jr.












