Monday, June 21, 2010

Content Marketing: Why The Development Of Content Is Crucial

By Luis Galarza - Free Internet Marketing.

Do you think content development is crucial for your online business? Did you know that if you create constant content can boost your marketing zero or low cost!...

In the early days of the Internet content was a great way to get visitors and keep them in your site (also was refer as making your site sticky). But, with the evolution of the Internet with Web 2.0 tools and social media, the net got cover of with new innovative way of publishing, we started hearing things like user generated content, daily blog post updates, by the second tweets, social profiles status updates, online video uploads, etc.. This huge evolution of constant generated information also change the way people and search engine rate websites and blogs. Now and days up to date information is not one of the best ways, but the number one way to generate traffic, relationship, brand exposure, authority, and more sales!

So, now that you know why you should be creating information constantly, I need to what this marketing strategy means for your business.

So, Why You Should Create Constant Content?

The development of high quality information can mean a lot for your marketing now and even more in the long run. There are many great reasons why you should do it, and do it with passion, but today I want to point at the most important ones:

1. - You help by adding value to your industry.

2. - Information have the magic of building an fast expert status for you and your company.

3. - Increase your marketing message exposure and puts it in from of your prospects in places you didn't even thought of promoting.

4. - It help you educate, empower, and inspired your leads and facilitate the buying process.

5. - It help you in your SEO efforts by increasing your search engine ranking, and if you do it long enough you will get the top like most of those top 10 websites.

6. - By keeping your information relevant, your market impact will be more powerful.

7. - Will increase your web authority in your marketplace.

Is It Still Important In My Niche?

The answer is yes! It doesn't matter what kind of niche you are in, the rules apply to you too. Even if you think creating content is not for you or may not help, here some of the marketers using content to empower their marketing:
  • eBay sellers.
  • Telecommunication providers.
  • Software developers.
  • Affiliates.
  • Doctors.
  • Lawyers.
  • Hair Salons.
  • Local stores.
  • Baby sitters.
  • Photographers.
  • Constables.
  • Restaurants.
  • Car dealers.
  • Etc.

Just think or even better research what type of things your audience wants learn or get more of, and then make it easy for them to get it.

But, What Type Of Information?

Don't sweated is actually not difficult to know how your info it should be deliver, here is a few ways you should be using already:
  1. Twitter tweets.
  2. Web comments.
  3. Blog posts.
  4. Online videos.
  5. Pictures.
  6. Podcast.
  7. Slides or presentations.
  8. Ebooks or reports.
  9. Webinars.
  10. Social Profile status.
  11. Articles.
  12. Online radio.
  13. Teleseminars.
  14. Newsletter or ezines. (List Building)
  15. Online groups participation.
  16. Web based consulting.
  17. Facebook notes.
  18. Testimonials.
  19. Social bookmarking.
  20. Etc..
As you can see there are many ways to spread your information and make available to your audience whenever they are.

Recommended Resources.

- List Building Bullet.
- E-Business Star-up Handbook.
Step-By-Step Guide To Selling Online.

QUICK PROFIT TIP: Make sure your content is highly relevant and of a lot of value to your audience. Don't try to be the expert on everything, focus your information on what you know or are learning about.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.

Blerp Me 


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1 comment:

Blogger said...

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Sometimes people don't believe me when I tell them about how much money you can make by taking paid surveys online...

So I show them a video of myself getting paid $500 for taking paid surveys to set the record straight once and for all.

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