Saturday, February 16, 2008

Internet Marketing

By Luis Galarza - Internet Marketing Tips

"Internet marketing, is also called web or online marketing or Emarketing... When Use Right Beginners Can Generate Highly Targeted Web Traffic To Any Web Site And Turn Them Into Customers, And Will Help You Learn What Your Visitors Want From A Online Business Like Yours!"

Internet Marketing Definition is simple: Is the advertising and promotion methods use to distribute or sell any product or service over the web. The Internet gave us many unique benefits to standard marketing which includes the low costs opportunity to provide information and media to a global audience, specially to small or home-based businesses with low investment capital. Internet marketing is an interactive community based marketing which give you the opportunity to generate instant response and in eliciting response, which for most online entrepreneurs or marketers is whats unique about this medium.

Successful Internet marketing practices will take advantage of the creative and technical parts of the Internet, parts like:

* Web Design
  • You can create a virtual image for your company that will stand out the crow and send a professional message to your visitors.
* Web Development
  • Web applications can help you automate your daily online small business processes, plus give you the chance to create to develop new web technology and demand.
* Online Advertising
  • Low cost direct marketing campaigns can be 100% track and tested to improve ROI (return on investment) and you can use adverting channels that are already tested like: Pay-Per-Click, Peel Away Ads, CPA, Viral Marketing, and others. Plus don't forget that you can get quality targeted leads for your small business. Also, new Internet technologies is providing free effective ways to market and position your company online, technology like Web 2.0 or Social Media is also changing the way we do business on the Internet, where the consumer is now in charge of how the content is develop.
* Online Promotions
  • Almost every type of offline or real world promotion can be apply online to increase sales and customers base, I'm talking about contest, draws, and more. Also, you can do other type of promotion that are exclusive for the web like: Fire Sales, Price Increase Per Purchase, and more...
* Internet Sales
  • Online technology make it easy for marketers to sell almost any type of product through the Internet turning auctions, comparison shopping sites, retailers, and even affiliate program marketers to generate high millions of sales online every single year. And the trends are expected to get even bigger.

Some of the most popular Internet marketing strategies are:

* SEO or Search Engine Optimization
  • Which is working and optimizing your web site structure and getting relevant back links to gain top ranking or position on the most popular search engines like Google, Yahoo, MSN, AOL, and Ask.com.
* Search Engine Marketing
  • This is Pay-Per-Click Advertising Management to bring highly qualify visitors to your web site and then turn them into customers. The most popular PPC provider is Google Adwords, but you can also advertise on Yahoo, MSN, and Ask.com. Other type of contextual ad networks are available to you from companies.
* Display advertising
  • This is the old which still in evolution marketing strategy which is the use of banners, pop-ups, pop under's, and more that can be animated, or steady... But, there is a new technology that is having higher conversions than banners, and is called Peel Away Ads.
* Email Marketing
  • This is the process of building a list of qualify prospects and buyers, which can use email to build strong relationships with and then turn then into customers, and then profit from back end sales, advertising, or both.
* Affiliate Marketing
  • This online referral marketing that is automated with web application, help you put together a online sales force that will promote and send targeted visitor to your web site and you online pay for performance, which can be sales, leads, email sign-up, clicks, and other.
* Interactive Advertising
  • This is the use of video (online video marketing), audio, and flash presentation ads that give viewers a more interactive way relay to your offer. Also virtual worlds can be in this category... like Second Life.
* Viral Marketing
  • This is also call buzz marketing, but is known by old school offline marketers as grass root marketing, which is a way to optimize word-of-mouth. Meaning you need to have a good marketing campaign that will make people want to promote your company, product, or service. If you can do this you have a good Viral marketing campaign working for you 24/7.
* Online Reputation Management
  • As an online marketer you need to know that with the birth of Web 2.0 your name and your company's is a risk from having lies trying to destroy your image or brand. So, this is something you as online entrepreneur should be aware of, and even have a strategy plan to protect your brand.
* Contextual Advertising
  • This is the tactic of buying text links through an ad network which delivers your ad to their network of web publishers sites that are relevant to your niche. Example: Adsense, Text Link Ads, and others.
* Web 2.0 or Social Media Marketing
First you need to know what type of web sites or web application are considers social media. Web 2.0 or social sites are those that let their web content be control or generated by Internet users. This type of sites have different categories like: Social networks (Myspace, Facebook, EFX2Blogs), Social Bookmarking (Digg, StumbleUpon), Blogs (Blogger, Typepad), Video Sharing Sites (YouTube, Blinx), Picture Sharing Sites (Flickr), RSS Directories (Feedburner), Blog Directories (Technorati), and more...


Conclusion

Internet marketing is any method that uses online media to get or increase a customer base which will allow to grow a company by promoting their products and services to web users. Many beginners think tha Internet marketing means creating a website and advertise that web site on the net and that's it. What they don't know that old business and marketing basics still apply on the online world of small business and Internet marketing. So, learning the basics is always a good idea, because will make it easy for you to learn the strategies that work online.

Also, every online business beginner needs to know that Internet marketing strategy includes all aspects of online advertising, small business activity that is well plan to promotes a company on the Internet. This strategies or tactics including but are not limited to company websites, blog (Web 2.0 content management systems) marketing, article marketing and press releases, online market research (including top search keyword research), email marketing (leads generation, list building, and monetization of that email list), and advertising (ppc, ezine ads, etc.)

Go to the library and read some books about marketing, advertising, and small business to help you understand the how to build a real business then apply those basics on your Internet marketing plan. Click here for a course that will teach you how to build a successful online small business.

To learn how can you be part of the Internet Entrepreneurs Club click here.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.


Technorati tags: Luis Galarza, Definition Of Internet Marketing, Marketing, Internet Marketing, Online Small Business,

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8 comments:

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Luis Galarza said...

Thank you very much for the comment... And yes I know I need to post more frequently but I've been a little busy lately because my new book will be available soon...

Thanks again.

Luis Galarza,
Internet Marketing Beginners
.

BrOwNfLaVa said...

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Andrew said...

Great post,

Internet marketing is also known to be the online marketing strategy utilized by different company whose objective is to be the best company in their field. It is important that any business organization should adhere to the use of the website as an integral part of online marketing.

On-line marketing is considered to be the most expensive yet seems to be the most comprehensive marketing strategy that every company wishes to have. Nowadays, people especially those who are in the business arena tend to make themselves engage with the trend of the rapid growth of technology in order to stay competitive.

InternetMarketing-Dictionary

Anonymous said...

Really nice article. I am a newbie in this industry. Thanks for you clear introduction of online marketing.

I work as an internet marketer for an B2B website. It is an online outsourcing network, which build a great platform for online providers and buyers to make deals there, specialized in web develop and creative design works.

I believe deeply our platform become increasing popular in the next few years.

Thanks again for the introduction and knowledge shared.

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2. Work at something you enjoy and that's worthy of your time and talent.

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6. Be generous.

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