Showing posts with label Email Marketing. Show all posts
Showing posts with label Email Marketing. Show all posts

Tuesday, August 16, 2011

The Legal Part Every Email Marketing Piece Should Have [Affiliate Disclosure]

Affiliate Nexus Tax Law

I seen many online newsletters or ezines publishers that don't have one special area in their emails. Is a legal note that protects you from any type of bad subscribers looking to make a quick buck from new online entrepreneurs like.
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Wednesday, January 26, 2011

Will Facebook Email Destroy Email Marketing?

New Facebook Messages

This can be really hard to know at the moment, but knowing the way the interface is going to work, do you think Facebook email will help or destroy email marketing campaigns? Well, will not destroy email campaign entirely, but at list through people using their communication system.

Like I said, is to early to know that, not just because is a new service, it's because the company haven't release all the details of this new communication interface. Well, they did to an exclusive VIP audience, in a conference where they talk about their secret 'Project Titan'. Now this new communication system it has its marketing potential, you just need to adapt to the way it function so you can get most out of it.


IMPORTANT FACTS.

The first thing you should know is that
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Wednesday, December 29, 2010

How To Use The Email Marketing Power Of New Year Greeting Ecards

New Year eCards

Did you know that one of the best ways to nurture your email list and to to building loyalty is holiday greetings? No, every email marketing campaign have to be about selling or marketing products or services. Research shows that a company can increase brand loyalty and long term list or online newsletter subscribers by just expressing some true holiday wishes to their database of leads and customers.

And now we are in the middle of the biggest holiday after Christmas, which is New Years is the best time to send some love to your database of prospects. You don't even need to send a gift or coupon or anything like that, specially if you are in a tide budget one of the best ways to send a fancy "Happy New Years" greetings to your leads are ecards or electronic cards.

There are many online ecards providers, but one of the best I found that can be use by anyone to send New Year ecards to friends, family and business prospects is
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Wednesday, December 22, 2010

Quality Low Cost CRM Service For Small Businesses

CRM Web Based Services

You need to know that cloud based services are on high demand right now, and one of the top sectors of this industry is CRM services for small, mid size, and big businesses. But, many small business owners and online marketers are taking a little bit more time to adapt to the use on this innovative marketing tool.

So, what's CRM? Well the letters stand for "Customer Service Management" and is one part of the SaaS (Software As Service) cloud industry. For beginners and small to better understand what this web app is or can do for you is simple; A Customer Service Management service is like an autoresponder but on steroids. Why do I say that? Is because it is... Imaging having:
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Sunday, December 19, 2010

How To Build Your Email List Without A Big Website (Video)

Email List Building

If you just starting or looking to start an online venture and want to build a lucrative Internet business, but you have low resources and little investment money. There are a few ways to go, but one that is very effective right from the beginning is list building...

List building is the primary step of a successful in-house email marketing strategy. Is simply the process of getting your target audience to opt-in or subscribe to your email newsletter also called "Ezine."

Having a database of targeted leads represents a huge opportunity for you to generate an easy long term relationship with you prospects, which will create a never ending passive income. Is actually one of the best methods to make money online.

Why??...

Because you don't
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Thursday, December 16, 2010

Video It's Killing Your Squeeze Page Conversion Rates

Video Squeeze Page

One of the not so new email marketing strategy everyone is talking about is video squeeze pages... Almost every guru and average marketer around is telling you that if you want to get the most out of your lead capture landing pages you need to add the magic power of video, and soon you will see your conversions go sky high.

What a false statement!

The truth is that a well design, simple, focus, and with great copy lead capture page have nothing to gain from adding video to it. In fact, after many different tests and research me a few other well recommended online marketers notice that a good list building landing page that have a solid conversion rate of 60% to 70% can go down to only 15% to 20% conversion rate very fast... That means that you can brake your opt-in rate cycle by putting this type of media on your site.


THE PROBLEM.

In lead generation your
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Video Squeeze Pages: When And How To Apply Them


In the game of direst response videos are many myth that need to be clear, that way you can make a smart decision on how to or when to apply it in your Internet marketing plan. Direct response video is the art of using online video copy as a sales tools for your products or to generate more opt-in subscribers to your list.

Now so far video haven't generate a big money to big companies like Google (YouTube), because they are trying to make money out of the free media content through advertising and promotions. But. when it comes to use it as a sale tool for products or services, this interactive media is a big WINNER! That's why now you see many online marketers using video instead of text copy to sell their products. And many of them recommend to use it on squeeze pages to boost your lead generation efforts.

BUT.... Yes, this is a big 'BUT'!

When it comes to
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Thursday, July 01, 2010

List Building Bullet: Why Email Marketing Is Important

By Luis Galarza - Free Internet Marketing.


Here is the reason why you need to focus on applying strategic email marketing into your sales process!...



Below is a great video that talks about why having your own email marketing plan set up is very important for your business, and to your income. The fact is that if you did your homework when you were building your own email list of targeted prospects, you are going to see a big increase in your profits and in your online reputation or authority.

And like the video said, email is not the hotter thing on the web right know, social media is. But, that doesn't mean email is dead or anything like that, yes it's old school, but very much alive!

Also you will get a little review of a free autoresponder service call MailChimp, which is the one Mr. Stranahan and me use to build our mailing list of leads.

I completely recommend you to check MailChimp out if your are in a small budget, or just looking for a new high quality service that will not charge you too much for it.

Here is the video, enjoy:



If you looking to learn more about starting generating leads online check the Free List Building Bullet Report, where you are going to learn all the mistakes you need to avoid and how to start your list the right way!....


The Reasons!

There are many reasons why you should build your own data base of targeted leads that you not only going to sell to, but you will build a long term relationship with, and can sell them again, again, and again... Here are a few reasons why you should add email promotions into your arsenal.

1. You can money from sending emails alone, without any other type of pormotions.

2. You can build authority and get expert status.

3. Joint venture opportunities will open up to you more frequently.

4. This business model can be apply to almost any type of market or niche.

5. This how big companies generate wealth, by building a targeted database.

6. You get a personal invitation to educate your leads and clients about your products or services, which will turn into more sales in the long run.

7. You don't need your own products to start profiting from a list, you can easily promote someone else stuff, just find relevant offers with the different affiliate networks out there.



Recommended Resources.

- Free List Building Bullet Report.
- Step-By-Step Guide To Selling Online.


QUICK PROFIT TIP: Don't way more, it doesn't matter what type of business you are into, having a lead generating process can turn your venture into a very lucrative one!...

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.

Blerp Me 

Also..

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Wednesday, June 06, 2007

Email Marketing Mistake You Need To Avoid

By Luis Galarza - Internet Marketing Training Blog

Your Email Marketing Is Not Working, You Wonder Why You Are Not Making Any Sales Through Your Email List? And Why You Are Getting Too Many Un-Subscribers?

So, why all these is happening to you if are following every single step all the so call top Internet Marketing gurus or experts are telling you. Well, they are not telling you the whole truth of the trade!

Here are a few email marketing and list building holes they didn't fill up:

1.- The told you that when you start building a list you need to make money by recommending affiliate program products or services to your members, but they didn't tell you that before you do that you need to build a strong relationship with your list subscribers. Here is a good article to help you use recommendations: Affiliate Product Recommendations To Increase Your Commissions

2.- Other "experts" told you that in order to build relationships you need to make your emails more personal and write to your members like you would if they were a close friend. But, they didn't tell you that people sign up to your list with one thing in mind, learning from the information that you promise to deliver. They didn't opt-in to see you call them "pals" or anything like it... They Want Good Relevant Content!

Remember, people go online to find information, and they will sign-up your email form because they think you are going to provide the information they are searching for.

3.- Some of then even said to write about your personal life to let them know you a little better. Wrong! You need to let them know that you are an expert in your field and you are there to help provide useful information that will help them solve there problem.

Come on, this didn't even work for a niche blog and you think it will work on your email marketing. Yes, there are ways to use personal information, but that one it's not, I tell you how at the end of this article.

4.- Another thing they told you is that when marketing affiliate programs you need to send them to your squeeze page and have them opt-in to your own list, that's good advice, but they told you to follow up promoting the same affiliate product to remind them how good is it. That's wrong!

What you should do is provide a mini course full of good articles that will increase their desire of fixing their problem, but at the same time providing some quick useful tips that they can apply right now. Then at the end of each article put a link to the affiliate site letting them know that this product will fix their problem faster and better.

Conclusion

Take a look at your email marketing strategies, right down your goals that such a list need to achieve, make sure you list focus on a niche market (use different lists for other niches), decide what is a better source of income such as: advertising, affiliate programs, joint ventures, promoting your own products, use a blog update alert, use to provide more or VIP information for your blog visitors.

Then get as much information for your autoresponder to follow through up to 12 month or 52 weeks, then write a mini course for the first part of your follow up of 5 to 20 lessons, find articles related to your niche and send them your list for even more information and put your own inputs or conclusion at the end, also you can explain why this article is good for them at the beginning.

Provide a person touch at the beginning of every email before the article, send them a link to a new post in your blog that can help them.

Always ask for referrals by asking them to forward the email to their friends, you can put this message at the end of your articles.

Well is time for me to go watch a movie with my wife, I'll be back tomorrow with an online branding tip.

To learn more advanced email marketing techniques click here.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online without a their own product. For more information about his Free Affiliate Marketing Training.


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Monday, June 04, 2007

Number One Email Marketing Secret Tip For New Publishers

By Luis Galarza, Internet Marketing Training Blog

There Is A Single Email Marketing Tip That Can Boost Your Sales Conversions And Lower Your Opt Out Rates.

Email marketing is the number one tool to build a long term online business, which mean most of your online marketing strategies need to be focus on list building conversions, subscriber retention, sales conversions, and generating referrals. And, is one single thing that can get you there and is by building customer relationships... But, how are going to do this?

Well, before I tell you how, let me make something clear...

This tip is for inside email marketing. Meaning, this strategy is for those who have or want to build an email list of their own. So, who exactly can take advantage of this tip?

- If you had a list for a while and your opt out rate is growing everyday and you don't why.

- If your new members are turning into un-subcribers in just days without purchasing anything.

- If you just starting out or planning to start a business building a email list to sale niche related products.

- If you want to increase affiliate program sales conversions from every email promotion you send to your list.

So, what's the so call "Email Marketing Secret Tip" that can fix help me build better relationships with my list which will turn into customer retention and then to better sales conversions...?

The answer is simple and is not even a secret, but still the number one killer of your inside email marketing or list building strategies, and it's RELEVANT CONTENT!

This mean that before you try to sell anything to your list you need to provide high quality niche related content. This mean if you need to provide lots of good content that is relevant to the niche that you are marketing to, so if you are building a list of subscribers interested in dog training tips, don't send them information about cats or Internet marketing, because they will opt out and go back to Google looking for a different ezine or online newsletter.

Also...

- Don't try to sell them right from the start by sending solo ads, you can start making money from start by putting a small classified ad at the top of your email newsletter and another one or two at the bottom.

- More than two classifieds at the bottom of your article will kill your conversions, so don't over do it.

- You can also add a list of the top 5 resources for your niche. These resources can be affiliate programs related to the content of your newsletter.

- And if you have some other sites that you want your list to know about, just list them below your name or company name. don't make them hyper links, just plain text. Too many links will confuse your members.

I hope this little tips will help build a better email list. For more information visit Insider Secrets To Email Marketing.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online without a their own product. For more information about his Free Affiliate Marketing Training.


A proud member of
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Saturday, May 26, 2007

Increase Squeeze Page Opt-In Conversions With Images

By Luis Galarza - Internet Marketing Training Blog

Boost Your Squeeze Pages or Name Squeeze Sites Conversions Simply By Adding A Good Quality Image!

Improving your sales of opt-in conversions is the most important aspect of any online business that's why research, testing, and tracking needs to be your everyday task. I know for a fact that a constant research of your Internet marketing testing results, will give you a better picture of what's working and what it's not working...

And this goes to squeeze pages as well.

From personal and others online marketers research we found that adding a high quality image to your squeeze page can increase your opt-in subscribers up to 40%... Yes, a simple image, but well design image.

Avoid any crappy looking image because instead of improving conversions it will hurt it, plus your company and website branding will be damage.

So, type of graphic can you use for your opt-in capture pages?

A professional design website header, ebook cover or membership card (depending if you giving away a report or free newsletter membership), and a footer image will give your name squeeze site a quick boost in conversions...

NOTE: Not because you adding a nice graphic to your site you are going to add a poor sales copy, that will be a big mistake. The graphic will increase your squeeze pages conversions, but will not do the sale, your web copy will do the actual selling.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online without a their own product. For more information about his Free Affiliate Marketing Training.


A proud member of
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Success Quote

1. Marry the right person. This one decision will determine 90% of your happiness or misery.

2. Work at something you enjoy and that's worthy of your time and talent.

3. Give people more than they expect and do it cheerfully.

4. Become the most positive and enthusiastic person you know.

5. Be forgiving of yourself and others.

6. Be generous.

7. Have a grateful heart.

8. Persistence, persistence, persistence.

9. Discipline yourself to save money on even the most modest salary.

10. Treat everyone you meet like you want to be treated.

11. Commit yourself to constant improvement.

12. Commit yourself to quality.

13. Understand that happiness is not based on possessions, power or prestige, but on relationship with people you love and respect.

14. Be loyal.

15. Be honest.

16. Be a self-starter.

17. Be decisive even it it means you'll sometimes be wrong.

18. Stop blaming others. Take responsibility for every area of your life.

19. Be bold and courageous. When you look back on your life, you'll regret the things you didn't do more than the ones you did.

20. Take good care of those you love.

21. Don't do anything that wouldn't make your Mom proud.


By H. Jackson Brown Jr.