Every serious online or offline entrepreneur needs to use a reliable free or paid Internet and website monitoring tool or service that can help you keep a close eye on your blog or site performance. I'm not talking about web traffic tracking tools that tell you how many visitors your site gets, where they come from, etc., what I'm talking about is a tool that will tell you if you site is down, or is loading to slow, and much more.
The rise of their rates was inevitable if you know how the PPC advertising marketplace works, it happened to Yahoo, MSN, then Google, and now is the turn of Facebook PPC ads to enter the price evolution that is cause by high demand. Of course you can also use Facebook Apps to boost your marketing, but their pay-per-click platform is very responsive and you should give it a try....
Instead of referring to LinkedIn Marketing and PPC Secrets I should have called this post "What's the best way to avoid Google Adwords and Facebook Ads and make a killing." Why? You might be asking yourself...
Yes, Las Vegas can also be a great city full of quality Internet marketing and SEO service provider, not just entertainment! :o)
You never know what you can find online when you looking for something way different, that's why I always keep a large notebook, like those you can get at Staples or Walmart, next to my computers so every time I find a cool site, service or good article I make sure to bookmark the page on my computer and I also write down the sites URL and a little description on my notepad for handy reference.
What happens is the other day I got an invitation for a SEO conference in Las Vegas, so I decided to take a little educational vacation and I started looking for hotels, restaurants, and different entertainment spots over there, that way I can get some extra knowledge and fun at the same time. Well, I when everywhere online Expedia, eBay, Travelocity, Priceline, etc., and also check Hotels.com for deals, but on my search for a good place to stay, I when to Google and Mapquest to search for hotels and fun spots close to the Internet marketing conference and that when I stumble a local Las Vegas SEO firm that had a
What do you think is the most crucial factor in a PPC (pay-per-click) campaign? This is the exact question made to a large list of search engine marketing followers, and the results where just like I predicted. Well, not all the results but I least I knew exactly which PPC element would be on the number one spot.
There are many different elements when it comes to setting up a successful pey-per-click advertising campaign. But, almost every search marketing expert will agree with me when I said that
Everyone knows Google is the number one search engine in the world and for that reason many online marketers think that when it comes to the engine with the best pay per click ads click through rate, must be Google the company on top. But....
Web statistics show a very different type of result. Between the top three search firms, Google, Yahoo, and Bing. Bing has
Question: If My Site Is Already Ranking Well For Many Targeted Keywords, Is A Good Strategy To Keep Using Adwords For Those Keywords? I Should Called This Post Organic Search Results vs. PPC.
The answer is in your metrics or analytics data, I know this wasn't the answer you were expecting to get from me but I ensure you that it's the right answer, is no way you can make a move of dropping or shutting down your Adwords ads any of your keywords just because you are already getting high ranking on. You need to check your Internet marketing analytic data which you should have after applying strategic testing and tracking on each campaign and keyword, in Adwords or PPC and in your organic search results as well. Then, and only then you can make a decision.
I know this can be a little bit confusing for you, specially if you are an Internet marketing newbie. This is what you need to know...
1.- SEO or search engine optimization is the Internet marketing strategies focus to help your website or blog rank high on top search engine like Google, Yahoo, MSN, Ask, and AOL. With this method you will be seeking to place your site on the top 5 or 10 of organic search result for your main keywords. This section gets the most traffic.
2.- PPC or pay-per-click is the online advertising channel that can help you put your site on the front page of organic results of targeted web users. This method needs some investment and cost you a lot of money if you don't know to use this powerful channel. These are the ads that you see on the right next to your search results. This is known to have better web conversions and ROI (return on investment), off course if you know how is done right.
3.- Search Marketing or SEM for short is a mixture of both online marketing methods, actually I should say that successful SEM campaign is a strategic mixture of SEO and PPC.
Decisions, decisions, decision... You need to know that the best way to know when an investment is bad or good is with the right data, if you know your metrics you can tun your marketing methods and make the path to the right direction. Little by little you will get better at risk management. Here are a few tip you can use today:
Search Marketing Tip #1: Today I'm not going to talk about which method will win in a fight of SEO vs. PPC, but I want to help you make the right decision when it comes to drop your Adwords ads on keywords you already have high natural search ranking. Want thing you should check to help decide is your sales data, because if you know which source or method is bringing the most responses or sales conversions you will indeed know where to focus your budget on.
Search Marketing Tip #2: You can always tun and optimize a few landing pages for your organic traffic and improve your ads and pages until you find a winner. A winner will be that can get better responses than your Adwords campaign. That way if you are running your Internet business in a low budget you can drop your PPC ads and reduce your Adwords expenses.
Search Marketing Tip #3: Now, if you have a bigger marketing budget, and both methods are producing sales, you can increase your revenue by keeping both advertising campaigns running for as long as they produce a good conversion rate.
To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.
In Conclusion: My last words on this is... test, test, and keep testing, always optimize your PPC ads and your landing pages to increase responses.
Affiliate Elite Software or Program By Brad Callen Is A Must Have Internet Marketing Tool That Can Help You Find Your Competitors And Their Keywords! Here Is My Scam Review...
-- Updated on March 25, 2009 --
You need to know that Brad Callen is an Internet marketing expert that focus on creating quality search engine marketing and keyword research digital products, you may heard about him, or some of his two very popular softwares named Keyword Elite and SEO Elite, this two products are recognize as the best of their kind, plus are top selling tools for online marketers, Brad he also the author of SEO Mindset, a great search engine optimization tutorial in PDF ebook format.
Mr. Callen release his latest marketing tool to the public at the end of 2007 called Affiliate Elite. Many entrepreneurs thought that this software was a tool to help merchants find active affiliates for their products. And yes, the program does that and much more...
This new program has a few features not available in any of the other two softwares. One of it's main features is design to help affiliate marketers that are promoting Commission Junction, Clickbank or PayDotCom products find their online competition whose using Google Adwords as an advertising channel, and also show you a complete list of their Adwords keywords per domain name.
After all the tools release on 2007 specially to help online marketers improve their PPC or pay-per-click advertising conversion, I have to give Brad my pros for this fine marketing utility that has the potential to help you increase your profits on 2008 and 2009 with one simple click or maybe a few :), at least until Brad Callen release a better one.
Legally Steal Your Competitors Keywords.
Forget about doing your own keyword research to find phrases PPC marketers are bidding on... what if there was a way to type a domain name and with a single click get all the keywords use by that domain in seconds, well my fellow marketers this is now possible with Brad Callen new PPC affiliate marketing tool.
With Affiliate Elite you can search a web sites and get a complete list of all the keywords they are biding on Adwords, but this tool go a step ahead and also give you every keyword the site ranks on natural search results. To get maximum results on your PPC campaign you need to use this software together with automatic bidding cycle tools.
Build An Army Of Active Affiliates.
The another feature that makes this marketing tool a winner is that can help you find targeted active affiliates for your product. Simply type the website the product name from networks like Commission Junction, Clickbank or PayDotCom and in seconds you will have a list of hundred or even thousand of active web publishers or marketers web sites that you can recruit as affiliates for your stuff.
The trick here is, first search for a product relevant to your niche, so you can find targeted marketing associates, and second use the free Whois domain lookup service to find the web site owner's contact information... then just get busy contacting each webmaster with an invitation to join your affiliate program.
Another good thing is that if you are selling products through Clickbank, now you can just write the affiliate ID and have a list of the places where that marketer is promoting your product on, and even get a list of the products they are promoting. Affiliate Elite has just level the ground field, because before publisher were the ones with all the information about their merchants, and now merchant can get some information about each of their affiliates, too.
Here is a video that shows how you can find super affiliates and active marketers to promote your product or service or to follow what they are doing to make those big commission checks using the elite power of this application:
As you can see AE is a very powerful marketing tool for any online business owner.
Affiliate Elite Features.
- Find all the keywords a web site is bidding on.
- Find the best natural ranking keywords for any domain name.
- Find active affiliates to recruit using Commission Junction, Clickbank and PayDotCom IDs.
- Get to know what and where your affiliates promote.
- The Best One For Me: Is that you get to know what products are the ones generating sales for other affiliates.
For me these are the best features, but there is more, just visit the Affiliate Elite site for more information and to watch a free demo video.
Brad Callen's Special Offer.
Affiliate Elite regular price is $39.95 per month, but Brad had decided to provide a special discount offer to a limited number of entrepreneurs. Now you have the opportunity to try this great software for only $4.95 for your first 30 days of service. But, you need to remember that after the first 30 days if you don't cancel your credit card will be bill the regular monthly price. Those 5 bucks will be well spend, so hurry before he decide to end the promotion.
After trying the software, please let me know what you think....
In Conclusion: Brad Callen hit the jackpot with this software, because it provides better targeted data that is critical to turn your marketing efforts into profit. The only thing is that Brad needs to add more networks to the Affiliate Elite Software program to make it even more useful.
About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.
By Luis Galarza - Internet Marketing Tips.
By Luis Galarza - Internet Marketing to Make Money Online.
