How-To: Successfully Use Facebook PPC After Rates Go Up

The rise of their rates was inevitable if you know how the PPC advertising marketplace works, it happened to Yahoo, MSN, then Google, and now is the turn of Facebook PPC ads to enter the price evolution that is cause by high demand. Of course you can also use Facebook Apps to boost your marketing, but their pay-per-click platform is very responsive and you should give it a try....

8 Essential Internet Marketing Elements That Will Boost Sales And Customer Service

Main Elements to Promote Your Site Online

Let me give a little advice I learn long ago from one of the top Internet marketing experts, my first mentor Corey Rudl the founder of IMC and the best training course on the market for over 12 years "". He show me that if every step you do in your online business is made with 'Customer Satisfaction' in mind, the process will always be a profitable move.


Here are 8 simple but very essential elements and ideas for developing a remarkable customer service focus business process:

Video Squeeze Pages: When And How To Apply Them

In the game of direst response videos are many myth that need to be clear, that way you can make a smart decision on how to or when to apply it in your Internet marketing plan. Direct response video is the art of using online video copy as a sales tools for your products or to generate more opt-in subscribers to your list.

Now so far video haven't generate a big money to big companies like Google (YouTube), because they are trying to make money out of the free media content through advertising and promotions. But. when it comes to use it as a sale tool for products or services, this interactive media is a big WINNER! That's why now you see many online marketers using video instead of text copy to sell their products. And many of them recommend to use it on squeeze pages to boost your lead generation efforts.

BUT.... Yes, this is a big 'BUT'!

When it comes to

How To Craft The Perfect Banners or Display Ads

As you probably already know, banner advertising also known as display ads lost its conversion power against contextual ads (text based advertising) back in 2000 when ecommerce crash. But, what you may not know is that most of all web traffic comes from display advertisement on all type of web sites and blogs. That's why even Google increased their

Twitter Is Going To Un-Cloak Your Affiliate Links: Are You Ready?

By Luis Galarza - Gamevertising.

The real question here is: What will happened with conversions and your ROI when Twitter start un-cloaking your affiliate links!...

Yes, my affiliate friends Mashable announced yesterday that Twitter is changing the way they display links, this is great for avoiding getting send to a site with malware, viruses, trojans, and other phishing Internet attacks. But, for ethical online marketers this can mean that your conversions can go from hero to zero depending on the campaign, for example if you link to ugly Clickbank or Amazon affiliate links directly this will indeed lower your conversions.

Now, covering or cloaking your links is not unethical, is actually a good way to avoid commissions thief from stealing from you. The problem is that if you are a marketer with zero budget to invest or no knowledge of HTML at all, your revenue can be in jeopardy.

Here is why:

"The first change is the auto-wrapping of links with the t.co short URL. This URL will replace twt.tl, which the company has been using to shorten links in direct messages for several months. However, you won’t see t.co appear very often — if at all — on Twitter.com or your favorite Twitter app, because the company is changing how links are treated on the platform.

Whenever it’s possible to display a longer link, Twitter will display that URL information so that users aren’t fooled by obscure links that turn out to be malware. Twitter’s example is http://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446563048/ref=sr_1_1?ie=UTF8&s=books&qid=1275966329&sr=8-1%22, which links to Zappos CEO Tony Hsieh’s new book. In a text message, you’d see the link automatically turned into a t.co link (due to the SMS character limit), but on Twitter.com, it will display either part of the link (amazon.com/Delivering-), the page title or the entire link. What will exactly be displayed has yet to be decided.

Second, t.co links will be routed through a service that will eventually make t.co part of the Promoted Tweets algorithm. That means the links you click will determine what ads are displayed in Twitter’s new system. Twitter is also looking to provide analytics from t.co data for companies using Twitter’s commercial accounts service. The routing will also check whether the link in question comes from a malicious source, thus preventing malware and phishing attacks."

Source: Mashable.



The Solution.

The solution is simple, if you read my post about bad Twitter marketing tactics you should avoid, you already know that posting direct links to an affiliate page or sales-page if you are a merchant is a big NO, NO! Just like the rules for any social network, you need to build connections and relationships, don't sell, instead pre-sell.

The right marketing method to apply here is:

1. Find the affiliate products related to your niche.
2. Create or get the distribution rights of a good small report about the same subject.
3. Build a squeeze page to generate leads.
4. Send subscribers to the affiliate salespage right after subscribing.
5. Set up an autoresponder follow up system, to get more sales.
6. Build a close relationship with your leads.
7. Generate more income from back-end offers.

And yes, you can do all that with free marketing resources. Here are the ones your should use:

• Find products on Clickback or check this huge list of CPA networks.
• To build your landing page you can use Webs.com.
• Get free private label right products at PLRWholesaler.
• For autoresponders the best free service I have found is MailChimp.

As you can see you can easily and for free have your campaign or a brand new online business up and running in no time.



Your Tweet.

OK, let's come back to how your to tweet your promotions... I'm not a fan of tweeting anything that have to be with selling products, I prefer a different approach which helps me build a strong following, and increase my level of authority in my field. But, if you still want to tweet promotions, here is what you need to do after Twitter applies their new linking system:

1. - Send your followers to a landing page on your site, this way you don't link to ugly referrals URLs. Your landing page can be:

• An article.
• Lead generating form.
• A review of the product you promoting.
• A blog post about the product.
• A list a the basics stuff people need.
• Etc..

2. - Find a merchant that offers a giveaway, then write an article or a blog post promoting the offer, and tweet the article for your followers to see.

3. - Get whole of discount coupons that from one of the merchants you are promoting and tweet it with a little details, this way you can tweet the ugly URL without any problem. Hey, anyone can appreciate a good deal.

4. - Another technique used very successfully, is the promotion of a mega bonus. Where you create a landing page with an exclusive bonus for your followers when they purchase a product or service through your affiliate link.

5. - Don't over do it... It doesn't matter how many strategies you use, everything is fine as soon as you don't over tweet your promotions...

Let us know if you have any other ideas...

Recommended Resources.

- E-Business Star-up Handbook.
- Step-By-Step Guide To Selling Online.

QUICK PROFIT TIP: It doesn't matter what changes are made by media companies, you just need to keep innovative and flexible to adjust when you need to!.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.

Blerp Me 

Also..

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Article Marketing: Increase Click-Through Rate

By Luis Galarza - Internet Marketing Tips.

Article Marketing Is One Of The Most Internet Marketing Strategies Recommended By The Pros, Because Offers Many Benefits To You And Because It's High Conversions. Now Is Time To Tune Those Articles To Increase Click-Through Rate!

Article marketing is one of the best ways to build your online credibility and send targeted wen traffic to your site, but many new and experience Internet marketers still don't apply article syndication strategies that can really boost their revenue. They don't know all the benefits that have writing articles, which include getting high click through rates, plus high web conversion rates that turn into more sales, more leads, more blog readers, more Adsense clicks, and more downloads. That's why before I tell you how you can increase your articles click through rates I need to make sure that you know all the great benefits you can get by writing targeted articles for your audience.

I know you may already know some of the key benefits of article marketing but as you know most of my blog readers are Internet marketing beginners, and I need to make sure they know why they should start writing right away and submit their work to article directories. I know that writing articles or reports takes time and can be a great challenge for many of you, I know this because I pass for the same scary path, but after you get use to it, you will be putting together content reach articles and reports in no time... Just get start it and you will develop your skills in time, but you can still start taking advantage of this online marketing technique right from the beginning, you will increase your click-through rate when your writing skill get better, or you can use the tips below to boost your click-thru right from the start, I think that will be better, don't you think?


Article Marketing Benefits.

There is no dough that if you want to increase your website traffic, your sales, and online credibility, articles can do all and more for you or your small business. And it doesn't matter type of business or industry you are in, you can always use content syndication tactics to grow your online or offline business. Yes, publishing information to expose your business on the Internet can be very beneficial for offline companies as well, in fact content distribution and publishing is an old offline marketing strategy that has been used by thousands of marketers, what the Internet did was make the process easier and available for businesses of all sizes and levels.

Here are some of the benefits you can get by writing articles to promote your business or as affiliate marketing tool:

- Build your online credibility.

- Position yourself as an expert in your market.

- Those two help increase sales and convert more visitors into customers or opt-ins.

- You leverage other sites traffic to expose you marketing message to prospects.

- You gain more ground on top search engines results.

- You get one way back links to your site or blog.

- Help you increase your search engine ranking.

- Other publishers get to use your articles on their site or in their email newsletters.

- All that means a lot of targeted traffic for your site.

- Multiple points of contact with your audience will increase your web authority.

- Plus, articles are non-intrusive marketing, that's why they have high click-thru rates.

Article Marketing Tips To Increase Click-Through Rates.

You need to optimize your articles to increase two type of click through conversion rates, I know you maybe didn't expect this, but is the truth, let me explain:

The first one is to make the directories visitors click on your title link so they can read the article, because when you content get publish on content sites or directories visitors only get to see the title which is competing for their attention with another 20 or 50 titles, in some directories visitors may get to read a sneak preview of it, but in some of the top ones like Ezine Articles you only get to show the title among a lot of others headlines, also your title is what search engine users will see on the results so needs to be good enough to make them click to go read the rest of your information (remember content distribution helps your SEO or Search engine optimization efforts).


Article Title Optimization Tips.

The title or headline is the most important part of you articles, a good title (like "Steve Job Death: Article Marketing Campaign or Writing Mistake") will have more visitors reading the rest of your content, but a bad one will kill all your opportunities to get more readers or worst you won't get any traffic, leads or sales. Here some tips to make your titles increase click-through rates:

1. - Use long title, long titles had been proof to get better responses. So, use longer headlines of at least 70 characters to get your point across.

2. - Always start your titles with your main keyword or key phrase, this will help your articles get better search engine ranking.

3. - Go after the long tail, so instead of optimizing your headline for "car insurance" do it for "Toyota Camry car insurance". This will give you better conversions becuase your information is targeting a specific audience need. Plus, this send us to marketing tip number 4...

4. - Use a mix of relevant keywords to help you content get a wider reach through search engine results, plus is a better way to provide a powerful title for your information that is highly targeted. For example: "Toyota Camry Car Insurance In New York, 7 tips To Find The Best Agent". As you can see this article is keyword rich and very specific.

5. - The best title creates urgency to be read now, by inducing curiosity in the mind of your readers or by activating a question in them that needs an answer now. So, if you want to do this to last example, you can write some like "Toyota Camry Car Insurance In New York, 7 Shocking Reasons Why You Should Outsource". With this title I am activating the "why", the "Where", and the "What" questions that will make the right visitor to start reading right now.

6. - Two headlines or title formulas that work really good to get people to click your links are the "How To" and "(number)+(Main Keyword) Tips To". You can brainstorm many different mixes for this to formulas and write some good headlines to increase your click-thru rate.

7. - Make sure your article titles offer a promise that you can deliver in the body, so make sure you really know what you are writing about. Make you title clear and to the point, people is looking for specific information, you will increase click-through if you tell them you have what they want in your content.

The second thing that you need to optimize is the performance of each article, which mean that people is taking action after reading your information, this action can be clicking the links in your author resource box and making a purchase, read more relevant information at your content site or blog, or signing up for email updates or newsletter.

Before continue with the article marketing conversion tips, you need to make sure you don't use the content for a sales pitch, because that doesn't work, and is completely against the terms or use of most directories and distribution services, leave the sales pitch for the resource box.

You should provide useful information to an specific segment of your target market, the information needs to be unique and high quality so it shows your expertise and authority in your niche. These elements will build your credibility in the mind of your readers, and then, and only then you present your sales pitch, which needs to be located in the resource box. Now let see how you can increase your click through and overall conversion rates...


Article Body and Resource Box Optimization Tips.

First you need to have a clear Internet marketing goal on what you want to achieve with your article publishing campaigns. Write a small marketing plan for each campaign so you can have a road map of each step and strategies that you need to put your effort on to make it work.

1. - Keep it short and to the point, WRONG! Yes, keep it focus on one specific subject or better on a long tail key phrase, but make your articles a little longer than usual, why? Because this will help you rank for many combinations of long tail keywords on top search engines. Plus, you will have more space to provide detail information on he subject so your readers can get a better understanding of what you are trying to teach. But...

2. - Make sure you provide good information without giving away all the secrets. Make sure you provide a link to the place where your readers can get the whole enchilada, or the shopping list. What I mean with the shopping list, is that you may want then to opt-in for an email course or newsletter, or want them to download an ebook, and then use a set of follow ups to sell the main product, which can be your own or an affiliate program.

3. - Use the "Part 1 - Part 2" strategy, This strategy work excellent for blogs, content sites, and for list building. What you is write a set of 2, 5 or more step by step type of training course, then provide submit part one and even part two to directories and tell your readers on your resource box where to get the complete course or the other 4 or more part of the course.

4. - To increase your article marketing click-thru even more try to offer something for free, a report, ebook, membership, video, audio, or email course like the one I mention on tip number 4, but make sure you make it clear that they can get it for free, zip, nada...

5. - If you're a new user of content submission directories and syndication services you may get some low conversions at the beginning, because you haven't build your credibility, web authority, and market expertise. Well, I got a solution for you that will help you get good responses, build your credibility, increase brand exposure, get more traffic, and even make money in the process. The answer to this problem is simple, provide a free download, but make sure that you tell your readers on your resource box that is an instant download, no email or sign-up require, this simple ad will get high click-through rates even more than other old users.

To make this strategy a successful one, make sure the free download is a digital book, actually it should be a viral ebook, one that they can give away for free or resell for whatever price they want by giving then free PLR rights or free giveaway rights. To turn the viral ebook or viport into an automatic sales machine include promotions for your own products, or endorse affiliate programs.

6. - If you are planning to build your web authority through article and video marketing you can provide insights and facts about a problem and a quick solution, then in your resource box send your readers to watch a training video that is on your site, the video can be host on Youtube or any other good video sharing site. This will increase your video popularity, website traffic, web authority, expert level, and conversions.

7. - Make you content spreadable or viral by providing unique quality content with step-by-step details, and list of resources, this will make more and more web publishers to use your content in their sites or ezines, also try to provide remarkable information to increase link baiting chances. This way you will get more eyes reading your content which will turn into more click throughs.

As you can see if your title don't turn viewers into readers it doesn't matter how good is your content if nobody will never read it, that's why you need to balance your the time you work on your headline, on the content and on the resource box or offer. Many marketers said that the perfect balance is 20% on your title and 80% on the information. I think the perfect balance is work 20% on the title, 40% on the information, and 40% on the offer for the resource box.

To get unlimited advice about article marketing visit the IE Club.


Recommended Resources.

- Keyword Research Software. Top Internet marketing tool.
- #1 Internet Marketing Training Course. Learn that and more.
- Search Marketing Lab. 24/7 SEO and PPC Up to date training.


In Conclusion: Follow those article marketing strategies and you will increase both click through rates and responses in no time. Now the rest in on you, so do the Nike way, just do it! Stop spotting and start writing, you will see results sooner than you think.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

.

Internet Marketing News: Zippo Banners Got Results

By Luis Galarza - Internet Marketing Tips.

Internet Marketing Works! So, Don't Believe Is Someone Tell That Your Product Can't Be Advertise Online... If It Works For Zippo, Can Work For You Too!

After an online banner advertising campaign Zippo the lighter manufacture saw a big increase in their sales in the past holidays, which make them rethink their overall marketing plan for this year, which didn't include online advertising of any type. Zippo only used online marketing when it need it some extra push to increase sales, but this time that random push gave them better noticeable results, that make them add Internet marketing to their strategic sales plan.


Let's take a look at the type of banner that provide those results.

The lighter company decide to use banners that appear to be static image ads, being born by a Zippo lighter, then it will turn on the animation showing stylish design of their product... This is an excellent converting online banner ad strategy that can be use successfully for businesses selling items like:

- Clothing.
- Real Estate.
- Toys.
- Kids Products.
- Furniture.
- Cars.
- Watches.
- Etc.

So, if you are selling products that a simple picture of it can have people click-through to find out how they can put their hands on such a item, or to get more information, you can definitely put this marketing strategy to work for you.

Note: Zippo used a flash animated banner.

Why It Worked?

To make this banner advertising campaign delivered those good results, Zippo knew what type of audience will be interest in there product... so, they advertise on high traffic websites with a targeted visitors in the age range that the company was looking to expose their message to. They knew that the people most interested to buy their goods were males from ages 21 to 34, so they target sites with this type of audience.


Adjust and Match.

If you are selling other type of products or services you can still use the basics of this display marketing method, it doesn't matter if you're selling software, ebooks, or want to increase traffic to your blog, you can successfully use this tactics and have successful results.

How??? By adjusting the techniques of the banner or image ad design, but keeping the psychology of the method intact. What's the psychology behind this method?

1. The perfect hook: Grab visitors by the eye ball with a good relevant hook.
2. Hot relevant items: showcase your best products targeting a segmented audience.
3. Brand exposure: Even if visitors don't click you still want to have them know who your company is and where to find you.

Also make sure you do your research and find the most relevant websites or blogs with a big inventory of unique visitors and page views that you can use to successfully put this Internet marketing strategy in place.

To learn how you can be part of an online association full with Internet marketing experts and marketing advisers by visiting the Internet Entrepreneurs Club.

In Conclusion: It doesn't matter what you do, make sure you have a good testing and tracking system in place to get data and see how this online marketing method is working for you. Make sure to test different versions of your banner ads, until you find the one that gets the best conversions, and even then try to make that one better.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

.


.

Internet Marketing Tip For E-tailers or Online Retailers That To Boost There Campaigns

By Luis Galarza - Internet Marketing to Make Money Online.

This Internet Marketing Tip Is For All Entrepreneurs That Own Or Looking To Make Money As E-tailers or Online Retailers, Where Boosting Profits Per Advertising Campaigns Is Really Important!

Why is so important, well before I answer that question, you need to know that improving conversions per marketing campaign is important to any online marketer that is looking to really monetize a web site or blog... But, in the online retail business world (e-tail) most of the time you have a bigger overhead than a blogger, specially if that blogger is using free marketing and blogging tools. And as you know that when you launch a new online store you are going to compete against some of the biggest e-tailers available on the Internet like: Amazon, Buy.com, Overstock, and others.

So, after doing the right brand marketing and provide high quality products you need to do everything you can to increase your sales and profit, plus you need to keep your eye in your ROI(Return On Investment) and response conversions. One thing you need to know about online retail conversions is that the average rate was no more than 2% till 2006, but in 2007 this rates to a new level never seen in the e-tail industry. The percentage level increased from 12.3% to 31.7%, but before making any conclusions you need to know that these rates very by industry. Maybe you can get similar results with your internet marketing campaigns, remember is all on your strategy and landing page sales optimization, here is an article that shows some of the best rates from 2007 title "Top Online Retail Conversion Rates As High As 31% - See The List".

Note: When searching for "Online Retail Conversions" on Google, don't go to a site call Online Conversions because it have nothing to do with retail sales or anything like it.


Boost E-tail Conversions With These Top 2 Internet Marketing Tips:

1.- First online retailers or e-tailers need to have an integrated merchandise searching system or "searchandising" that can help your visitors find what they need easy and fast.

2.- Another thing that you need is the implementation of the right analytics strategy that can give you the power to become more responsive to your customer demands.


Recommended Resources.

- Coordinating Online Marketing To Maximize ROI.
- Insider Secrets To Marketing Your Business Online.
- Why You Must Use Adword Conversion Tracking.
- Conversion Rate: The Key Factor Of Distribution Online.


In Conclusion: You need to have the right mix of searchandising and analytics strategies which will help you e-tail or online retail store increase response conversions from your traffic and give you the opportunity to generate larger web orders.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

A proud member of
- The International Association of Home Business Entrepreneurs
.

Technorati tags: Luis Galarza, Online Marketing, Internet Marketing Tips For Retailers, Etailers,

Become Split Testing and Tracking Maniac

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

Knowing What's Split Testing And Tracking Important... Top Online Marketers And Super Affiliates Use This To Track Results And Increase Response!

The number one success factor for any Internet marketing plan and strategy, is testing and tracking the results of each part of your marketing or advertising campaign, and then you can use the data to help you optimize your ad copy, sales letter, or landing page in order to make it more effective and increase web conversions.


Split testing and tracking is....

This is just a powerful tracking strategy of the response that different versions of your ad or landing page delivers. For example, if you have a banner promoting your web site on a high traffic blog, you can use a split testing script that will show two or three different colors of the sames banner, then you need to track the banner click-through and see which color banner ad had the higher CTR or click-through-rate.... Then just keep the ad color with better results.

Now you need to know that testing needs to be a never ending task, this will increase your web conversions and ROI or return-on-investment. Like on the example above, after testing the color of the ad, now you can test the ad copy, or even be more specific and test just the ad headline. Then test the rest of the sales copy, etc...


How type of Split Testing and Tracking are available for marketers?

There are many type of split testing techniques that you can use on your site and always you can come out with one that better works for the kind of business or product you are selling, but the most popular web conversion testings are:

- Multivariate Testing: This is when you test different areas of your landing pages with a targeted audience and see what converts better.

- A/B Split Testing: This one is good for banner ads, landing pages, and email. Here you split you audience in two or more small groups and then expose them to a sales or ad copy to see which one have better conversions, then you will use the best one to target a large audience.

- Bounce Rate Tracking: This is when people visit your web site or blog and leave without visiting another web page on the site.

- Exit Rate Tracking: This is when a person visit your web site or blog and click to check other pages on your site and then leave.

- Taguchi Method: This is a method created by Genichi Taguchi, his testing method is devided in 3 different tactics: The loss function, the off-line quality control philosophy, and innovation in the design of experiment. The Taguchi Method can be confusing for any marketing beginner and even for some advanced marketers, and actually will take me a whole blog post to explain it in detail to you... But, in Internet marketing using the Taguchi Method is when you plan your marketing test by understanding the real function of your ad, product or website, and the goal you want to achieve... then you can apply this data into the multi variables of your site or ad that will be change for the testing and tracking. I hope this help you understand how this method work for online statistic testing. If you want a complete explanation about this go to the Taguchi Method page at Wikipedia, but I don't really recommended because it can be confusing.

- HeatMaps: Heatmaps use to be only a tracking system to check web sites and search engines visitors eye movements... But, now a heatmap can be also use for any type of web sites or landing pages, where you're not only get a tracking data on the eye movements of your visitors, but also on where they click, where they move their mouse, and more... This can help you understand your visitors better, with this information can help them find what they are looking for faster, and you can find money making VRE or virtual real estate where you can put affiliate programs, Google Adsense, or advertisement.


What are some of the areas you should test?
Some of the areas that you should test to increase your web site and ad conversions are:

- Headlines.
- Sales or Ad Copy.
- Forms.
- Images.
- Colors.
- Pricing.
- Offers.
- Font.
- Layout.
- Registration Pages.
- Advertising Campaigns

If you aren't using split testing as part of your result tracking methods, you are loosing a lot of sales... You need to learn what to change and when to change it, but the more you testing you do the more practice you will get. You can also hire a split testing manager or adviser to help you optimize your landing pages and ad copy.


Resources:

- SplitTester: This is a free split testing tool that anyone can use.

- CrazyEgg: This free heatmap tool is good for bloggers, because you only need to copy and paste the java script in your blog and start collecting the data.

- OpenX: Download this free tool to do ad split testing on as many pages as you like. The only problem is that the last version doesn't give you CTR data... Check the plug-in below.

- OpenAdsMods: This plug-in will give you all the CTR data you need to help trash bad banner ads, and keep the converting ones.

- Split Test Accelerator: Complete Taguchi testing for landing pages.


I also recommend you to check Insider Secrets To Marketing Your Business Online 2008 Version. This is the number one Internet marketing training for over 10 years.


In Conclusion: Start using split testing and tracking right away on every web site, landing page, and advertising campaign. And them call me and the morning to let me know how your web conversions are doing.

To learn how can you be part of the Internet Entrepreneurs Club for only $2.95 click here.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

A proud member of

The International Association of Home Business Entrepreneurs

.

Technorati tags: Luis Galarza, Online Marketing, Multivariate Testing, A B Split Testing, Taguchi Method, Bounce Rate, Exit Rate, Heatmap,

Testing Landing Page Tuning And Optimization To Increase Web Conversions - Video

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

PPC Marketing Beginners Need To Know That Testing Their Landing Pages Tuning And Optimization Can Help You Increase Web Conversions! Here Is Marketing Video With Good Tips For Pay-Per-Click Advertising And How To Avoid The Biggest Mistake Beginners Make When Testing Results.

Below it's a good video i found at WebProNews, where the president of SiteTuners.com Tim Ash, talks about testing, tuning, and optimizing a langing page to increase web conversion on every PPC marketing (or Google Adword Marketing) campaign you create.

The first thing you should know is in order to have a successful PPC marketing or advertising campaign you need to use targeted landing pages, then you need to test you landing page performance by analyzing it's response. Then you need apply some tuning, which is do some changes and keep testing every time you tun your pages. After a few testing then you need analyze the data and base on the information you have gather, now you can optimize your landing pages to increase web conversions.

What's targeted landing pages?
Targeted landing pages are web pages optimize to deliver the right sale message to a audience that have been acquire using PPC or pay-per-click niche targeting keywords. This landing pages will target prospects by interest, demographic, age, and even gender. A good landing page needs to have information that will appeal to it's visitors, this will help the campaign get higher conversions and better ROI (return on investment). A landing page can be use for lead capture or direct sales. The marketing video below will give you more tips about this.

Here is the short video about testing, tuning, and optimizing landing pages:



Hope you enjoy the short video about how to make your landing pages work...

Also I recommend you to get the new 2008 version of the #1 marketing training course for beginners:

- Get "Insider Secrets To Marketing Your Business Online 2008 Version" For Only $2.95.

In Conclusion: If you are a beginner in the area of PPC or Pay-Per-Click marketing and advertising, I really recommend you not jump in it until you learn how to use this powerful direct Internet marketing channel. After you learn how to use it, you need to invest on some good testing, tracking, and research tools.

To learn how can you have a full time Search Engine Marketing and Optimization Lab working for you 24/7 click here.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

A proud member of

The International Association of Home Business Entrepreneurs

.

Technorati tags: Luis Galarza, Online Marketing, Adword Marketing, PPC, Adwords, Tim Ash,

6 Ways To Avoid Low Sales Conversion Rates Web Site Design

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog.

Here Are 6 Things A Successful Site Must Communicate To Get High Conversion Rates!

It doesn't matter if You Just starting your Internet business or you are planning to re-design your current website, your site better communicate your message to your web prospects the right way or you will be planning to loose from start. And that means low conversion rates.

Xtube Adult Affiliate Marketing - Like YouTube

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

Adult Industry Marketing Put You Ahead Of Your Competition. Forget Porntube And Learn Affiliate Marketing From Xtube, Another Adult Video Sharing Site Like YouTube?

We already learn a lot from one of the first YouTube adult video sharing site called Porntube, and yes there are many other adult social networking sites (Mashable) that can teach you a lot about how to apply strategic Internet marketing tactics that will increase web traffic and web conversions, today I'm going to focus on Xtube (visite the site here, but be warn that the site is for adults only) another adult video sharing site that makes most of their money from affiliate marketing and adult Google Adsense look alike ad network.

I'm not going to talk about how can you make money with Xtube, instead I'm going to address how the site uses excellent Adult Internet marketing strategies to make money from affiliate programs and contextual ad networks like Adsense.

OK, so what can you all learn from Xtube (Adult Youtube) affiliate marketing strategies that you can put on practice on your own online based business. Well, the answer is, a lot!

Here are a few strategies you can steal from Xtube to maximize your web traffic, user base, and affiliate program commissions:

Free Quality Niche Content
One thing that the site does really good is that all the content on the site is highly targeted to the adult video lovers. Each video plays fast and have very good picture which means a lot to their users. And if you see you will not find videos of cartoons, or G rated movie clips.

Relevant Affiliate Products
All the affiliate programs that this adult video sharing site promotes are relevant to it's content. Also, looks like they took a good time in choosing the right merchant for the site. Merchants with products in high demand, and with high web conversions.

Promotion Strategies
What Xtube does is very good affiliate Internet marketing tactics, because they feature videos with an image thumbnails which has a direct link to that specific video, not just the merchants homepage, right at the bottom of the video that is playing, also they put more free related videos on the right next to the playing video to keep visitors on the site longer so they get more chances of visitors clicking on the affiliate links or the contextual ads.

Strong Viral Marketing Strategy
Is true that adult content is viral by it self, is also true that the adult industry is extremely competitive and for that reason you don't want to depend on the free word of mouth that you getting from your users because of the quality of your content. To survive in this business you need to go beyond that and automate the viral process, and make an offer that almost every single users will want to spread the word about your website, blog, business, or products. And this is exactly what Xtube has done...

• First, they make you register by telling you that you have the opportunity to make money promoting the site.
• Second, they turn every single register user into an affiliate automatically and they tell you that now you can get cash when referring new users to the service.
• Third, they make the offer even better by giving you part of the revenues you referrals generate.
• Forth, all the registration part of the strategy is a powerful list building or email marketing tactic. Because now they have many targeted subscribers can generate even more money for the company.
  

If you see the adult video sharing site is applying many affiliate and email marketing strategies that we all can use. They don't stick to one or two good promotion techniques, instead they use many in a strategic way. Also check my post title "VIDEO: An Adult Industry Marketing Expert Reveals Insider Secrets To Web Traffic And Sales Conversions" for a free video from a top Adult Industry Marketing Expert.

To learn better Internet marketing strategies to promote your small business online click here.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online without a their own product. For more information about his Free Affiliate Marketing Course.

A proud member of

The International Association of Home Business Entrepreneurs
.

Internet Marketing Inflection Point: SEMDirector

By Luis Galarza - Internet Marketing Beginners Training Guide Blog

Is Internet Marketing And Advertising Getting To An Inflection Point? Well, SEMDirector Believe So...

SEMDirector hosted a Fortune 500 and Global 2000 leaders to provide a two days enterprise summit conference on January 24 to 26 of 2007, this conference was organize to talk about why online marketing and advertising industry is getting into an inflection point.

SEMDirector also included as part of their announcements the new launch of SEMdirector "Organic Insight Software", this Internet marketing software integrates with Web Analytics systems like Urchin UTM and WebSideStory HBX to help users can add changes to their "Audit Score" with changes such as rank, traffic, and advanced conversions. This is a tool that can help you control Marketing Inflection Points in your online business.

Another of their announcements were Marketing Action Software Platform or MAP, which provides advanced ROI or return on investment results from search engine, analytics, and a few other online marketing data. This give users a complete business view from budget, purchases, customer service, and advertising spend. This marketing tools are excellent for small businesses but with more advanced knowledge of on testing, tracking and web conversions.

To learn more on how to marketing you business on the Internet click here.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online without a their own product. For more information about his Free Affiliate Marketing Course.

A proud member of

The International Association of Home Business Entrepreneurs
.

VIDEO: An Adult Industry Expert Reveales Insider Secrets To Web Traffic And Sales Conversions

By Luis Galarza - Internet Marketing Training For Beginners Blog

If You Have 47 Minutes An Expert In The Adult Industry Can Teach You Co-opetition, PPC Conversions, SEO Conversions, and Other Internet Marketing Strategies!

I really recommend you to watch and listen to this training video very good, because it has advanced internet marketing strategies that can help you boost your website traffic and sales almost over night... This video was taken at 2006 Affiliate Summit Seminar.

"98% of people who visit your site do NOT buy from you! Let them go? Hell No! Co-opetition is a strategy derived from an adult industry ... practice of leading non-buying visitors to competitor's offers and profiting in the process. This session will explore how brands, merchants and affiliates can effectively use online co-opetition strategies to improve their edge over their competition, get paid for doing market and optimization research and lead to additional revenue generating opportunities. The second half of the session will explore the Comparison Site Strategy in which a merchant or affiliate employs a "ranking and rating" Web site to dramatically improve PPC and organic search campaign conversion percentages. First used in online adult affiliate circles, merchants and affiliates in almost any niche can benefit from using a Comparison Site model to entice users to convert to customers with fantastic success. WARNING: Prolonged use of these high level strategies will lead to intense profits."

I hope you enjoyed the video, and learn some good Internet marketing tactics that you can implement to help your business grow... As you see the 2006 Affiliate Summit Seminar was really informative, hope you can go to one of the 2007 conferences.

So, how much did you learn from the Adult Industry....?

All the best,

Luis Galarza, CEO


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant & CEO of Cogni360 and Associates. Also, he teach 100's of entrepreneurs how to make money online without a their own product in the area of Leominster, Fitchburg, Worcester, and Boston MA. For more information get his Free Affiliate Marketing training.

A proud member of

The International Association of Home Business Entrepreneurs
.