How Videos Go Viral - Marketing Effect [Video - Infographic]

This is a question many people, especially online marketers always ask, how or why videos go viral? The problem that this question is very hard to answer without showing you a different type of video content that you will never think it has viral effect power, but it did. And sometimes the creator didn't even have a lot of channel subscribers.

Below I'm sharing a great speech from the masters of TED, in this presentation, Kevin Allocca explain some of the reasons why some media have a virality effect higher than others, even if you think it is just a stupid clip. Now before you watch the presentation I need to understand something:

32 Most Popular Tweets Of 2011 [Infographic Marathon]

Viral Tweets!

This month is the month for reviewing all the best content from 2011, this is a great way to see what works and what you can adapt to your content creation and sharing to maybe gain similar viral effect. It doesn't matter if you are looking to create a good linkbait article, or a good tweet that is gonna be retweeted many times, the infographic below shows the top tweets share by some of the best Twitters on the network.

Samsung Anti Brand Video Marketing Works - It Can Work For You Too

Many people believe Apple have the most innovative products out there because they work hard at marketing their brand that way, and their products really show the massive creativity that got into place, Steve Jobs really did invented the best products of our time, but....

12 Viral Facebook Apps Ideas To Generate Brand Engagement And Web Traffic

FB Apps Ideas!

One of the best ways to generate fans engagement in your Facebook Page is by using viral Facebook Apps that will spread like a virus if you apply the right FB marketing techniques. Participating with your customers and potential leads through the development of interactive marketing campaigns, like contests, polls, surveys and more.

Free Internet Marketing Lessons From RIOFightWear.com A MMA Fight Gear Retailer

RIOFightWear.com

One of the best ways to learn how to successfully set up an e-commerce web site is by learning from other entrepreneurs or website that are already successful. That's why today I decide to review a great business website called RIO Fight Wear (http://www.riofightwear.com ), this site is an online retailer of MMA fight gear, which I personally recommend you to use if you looking to purchase mix martial arts fight clothing and gear, their shopping system is link with PayPal which makes it easy and very secure shopping experience.

A few of the things that you can learn from RIO Fight Wear are:

1. All their products are highly relevant to their targeted niche. So, if a person looking for "Combat Sport MMA Amateur Competition gloves" they will find it there. This single aspect of an online retail business can boost your sales and leads.

2. Another great lesson you can learn from this etailer (Online Retailer) is the fact that they proof to you their site is legitimate by showing you their security certificate right on the top of the page and that they use a well known secure online payment system like PayPal. Posting your security certificates on top builds trust in your visitors mind, and research shows that this factor can maximize your response.

3. Making it easy for your prospects and customers to communicate with you for extra question, making orders (excellent for those web users that are still afraid to make purchases online), and get help if anything when wrong with an order. They do this by posting an 800 toll free number at the top of their site, which builds fast confidence on prospects even if they planning to order online. This is another reason I love doing business with RIOFightWear.com.

4. They give you a demonstration of some of the products they offer right on the from page, which can lead to quick sales or increase of the quantity of product on an order.

5. Also they do a great job on showing you the best deal of the day and top sellers which can also give you instant sales and increase the quantity of an order. Just make sure that if you post a "Deal Of The Day" promotion is really a good deal, like RFW does.

6. Building a list of hot prospects it should be part of any Internet business marketing plan. RIOFightWear does it very nice by keeping their sign up form above the fold, this mean that the web form is on top and visitors don't have to roll down to see it. List building is a great way to keep prospects up to date with new products, sales events, promotions, company or industry news, and educate them on how to use your products right.

7. One of the best ways to automate the marketing of your site and get free web traffic is by offering your own affiliate program, that way you can get other marketers who want to resell your products without all the hassle promote your products all over the web to audiences you would never be able to get to by yourself.


I have to thank RIOFightWear.com for being a great online company many entrepreneurs like us can learn from.

Yours truly,

Luis E Galarza,
Internet Marketing Specialist.

Tweet me for any question!

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Pacman 30th Anniversary's Google Logo Is Viral Marketing At Is Best

By Luis Galarza - Gamevertising.

Make Your Logo A Playable Packman Online Game... How Genius Is That?...

Have you seen the new Google logo? You know, the one that is a playable Pacman online video game. Many are calling it the best company logo ever made. I call it one of the best viral marketing campaigns in the history of the Internet!

If you don't know already, is a tradition for the Google guys to change their logo and represent a historic event or a holiday. This is has been a great marketing campaign that it became a web tradition, which give more branding power to the campaign. Now they even have a logo design contest called "Doodle" where they have kids from a national school to draw a Google illustration that represents a holiday or a cause.

But the 30th anniversary of Pacman is the first time where they took the illustration to the next level, and actually turned it into a playable online video game. Which turn into a massive buzz for the company and their brand.


Here some of the benefits they got from this genius marketing idea:

1. A lot of free PR coverage.

2. A lot of buzz from the blogosphere (the world of bloggers).

3. They increase traffic to their search page.

4. They increase searches queries.

5. Like the Burger kings game, they got their audience to engage with their brand for longer periods of time.

6. They created a link baiting super campaign.

7. They build loyalty by creating a valuable interactive experience for their visitors.

8. They turn their logo into a viral marketing campaign on steroids.



Well done! Mission accomplished!...

Here is a video that explain how the Pacman Google logo game worked:



Now is time for you to put your creativity to work and put into action what you learn from this great idea!...

Recommended Resources.

- E-Business Star-up Handbook.
- Step-By-Step Guide To Selling Online.

QUICK PROFIT TIP: Try to make your website or campaign a interactive one. You don't need to use Gamevertising strategies to achieve this, but with simple media, originality, and creativity you can gain similar or even better results.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.

Blerp Me 

Also..

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12 Popular Viral Videos For Your Marketing Inspiration

By Luis Galarza - Internet Marketing Tips.

What a Better Way to Learn How To Use Online Videos As a Viral Marketing Tool Than Watching And Analyzing Today's Most Popular Videos!

Viral Video Infection!

You can learn a lot about how to create your own engaging online video show on YouTube or any other media sharing site, including Facebook, by observing other top creators style and filming strategies. But, don't get scare about that, because you are going to notice that most of the videos bellow were created by regular people like you and me without any top notch Hollywood type of equipment. Instead, they use regular camcorders or cameras, and some even use their cellphone to take this mini-films.

This can show that the quality of the shots is not as important as the quality of the content. If you learn anything from my previews video marketing posts you already know a few strategies to make your content viral or spreadable!...

So, make sure to combined or adjust the strategies and styles you are about to learn today into your marketing campaign. Keep uploading videos and practicing how to make then better and more engaging, but at the same time keeping the content focus to your targeted audience and your goals.

OK let's get to the vids!....


Top Spreadable Mini-Films!

1. iPad SUCKS!!!





2. Du Willst Auffallen?





3. Jake and Amir: Chat Roulette.

This video has embedding turn off. But, because of content is better to watch it over at YouTube anyways.. LOL!....



4. THE TALKING TWINKIE!?!





5. Look At My Face! (Ep. 20).





6. Smosh: Smeagol Loves The Precious.





7. Polish President Lech Kaczynski dies in place crash in Western Russia.





8. Asians Aren't Short!





9. Prank Call WIN!





10. HOT DENTAL ASSISTANCE! (4/7-8/10-306).






11. Hardly Working: Uptight Stoners.





12. FLIRTING WITH CO-WORKERS!





Hope you enjoy the films, and learn a lot from them, I know I did! Also I recommend you to remember that some styles or strategies may not work for every business or targeted niche, so make sure you create your videos with your audience in mind.

Recommended Resources.

- Quick Video Marketing.

- Step-By-Step Guide To Selling Online.

QUICK PROFIT TIP: When filming your videos make sure to get your own style or personality on them, if is true, it would perceive better by your viewers. Then test, and learn what type of content produce the best results. This way you ca apply what you learn on your next films.... Just don't stop testing and tuning your videos to gain the best responses.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.

Blerp Me 

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Viral Video Marketing on Facebook: Maximize Exposure

By Luis Galarza - Internet Marketing Tips.

Did you know that if you put together the power of word of mouth in Facebook, plus the viral effect of online videos you can have a very powerful marketing campaign that will maximize your brand exposure and profit!

Updated on 3/31/2010.

I want to remind you that Facebook needs to be part of your marketing tools, because is the number one site in the world, it has the most page views that any other social network on the market, and it has more than 400 million active users. That's more people than the whole country of United Estates... I think that are enough reasons to have an active web presence on Facebook. As you can see, I said an active presence.

Well, so what it's an active web presence? this mean you need to have some kind of information on your page or profile to keep your fans or friends interacting with you. Is all about providing valuable content. This content to be updated constantly, so your fans will always find something new to view on your pages... Doing this for your profiles can be a little easier, because that's usually the first place you see when you are log in your account, plus that it's your personal presence where you will interact with your friends, family, and FB pals. You need to keep your balance of updates for both your profile and your page or pages.

MARKETING TIP:  Try not to make a bunch of FB pages just because their free and easy to set up... The set process is very simple, but keeping a page up to date with constant quality content and interactions can take a lot of time. So, make sure you make a page that it's focus to promote your business and gain brand authority on the web. I'll be talking about how to set up and make money with viral Facebook pages this coming month, but for now just make one or two that are focus on a specific business or goal!

Ok no more waiting here is the video:

I hope you enjoy this little tutorial. Here are some good tips you can put to use right now... In the video he talks about using screen capture video tools to make those type of mini films, here are 22 videos part of the YouTube and Video Marketing course, where you can learn what tools to use and how to make screen capture videos from start.

I also recommend you:

- How To Use Online Video Marketing To Promote Your Business: Free Webinar.



Things you need to know about sharing videos on Facebook.

FB can be really strict with the type of content their users can upload or post on the network so make sure you follow the rules and avoid been ban, if your account is ban, that marketing strategy wouldn't work for you in a positive way. So, play by the rules to ensure the success of your viral video campaign.

• Make sure you own the video or have permission to use.
• The video you plan to upload needs to be less than 20 minutes of length.
• Avoid anything that have nudity, adult only content, and people that don't want to be in the film.
• All this mean don't upload videos like the one on the picture at the beginning of this article.

That's just a few things you need to follow, now let's get to the tips!...



Tips To Maximize Viral Exposure.

To build a successful viral marketing campaign with online video try the following type of content:

1. Insperational.
2. Funny.
3. Tutorials.
4. Braking news.
5. Case studies.
6. Special skills.
7. Funny commercials.
8. Screen cast demonstrations.

To get unlimited one-on-one couching about viral and video marketing visit the Internet Entrepreneurs Club.

Recommended Resources.

- Quick Video Marketing.

- Step-By-Step Guide To Selling Online.

QUICK PROFIT TIP: I recommend you to use your own videos, or get permission from the producer of the video before posting it on your Facebook page or profile, just to avoid any type of legal problems.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Blerp Me 

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Cisco Is Calling Luis Galarza A Guru: Funny Video

By Luis Galarza - Online Business Tips.

Am I A Guru? Well, Cisco Think So! LOL!.

Everyone knows that I'm not a guru or want to be one, I found this awesome viral marketing service when visiting my friend David King's blog, where he post a similar video, but with his face off course, LOL!

Cisco really when all out to spread their brand around the web by leveraging peoples ego and funny minds...

Check the video, and let me know what you think:



That was cool eh! This is one of the best viral campaign I seen so far, specially from a corporate firm like Cisco.


Now the question is:

Can you use the video to spread your own brand as a virus?

The answer is a big YES! You can post the video in all your blogs, social networks, also post it own your site or blog and then post links on places like Twitter, Facebook, Myspace, etc..

Also read "10 Viral Video Marketing Strategies" to learn more about how to use videos effectively as a word-of-mouth weapon.

Hope you like the video, and the quick tips!

To get unlimited advice "buzz marketing" visit the IE Club.

Recommended Resources.

- Insider Secrets To Marketing Your Business Online.
- Viral Media Strategies.
- Guerrilla Marketing On Steroids.

TIP: You can also use services or tools like Machinima to create your own viral videos.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Blerp Me

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BlogRush Is Out Of The Blog Marketing Business

By Luis Galarza - Internet Marketing Tips.

John Reese Just Announce That He Is Shutting Down BlogRush, Which Is Now Completely Out Of The Blog Marketing Business Market!

This type of news are the ones showing that even top Internet marketing experts and gurus can have a failure, this time John Reese the marketer that made over one million dollars in one day in from of a huge crowd in a one of his seminars just announce that he is shutting down his blog traffic exchange service called BlogRush, a viral blog marketing tool that he created back in 2007.

John develop a big launch campaign for this blog promotion tool, I even announce the launch and a test project of the viral marketing tool on this blog to see its traffic generation potential by myself. Many other bloggers had a lot of bad feedbacks about Blogrush, but most of those bloggers were geeks, and we all know that geeks don't like marketing or business related blogs or sites, that's why their feedback about a marketing tool or product has no value for me or many smart online entrepreneurs.

The Blogrush idea didn't appeal to a lot of bloggers that just blog for fun, but it actually created a huge buzz in the world of online entrepreneurs, where most bloggers are using online content management tools to make money online or to promote their businesses or to provide a better customer experience. But, the tool awake big concerns about the service longevity, usability, and performance. And there was a big confusion if the service was worth using or not, because at the beginning you only heard good feedbacks about it, but most of them were from affiliates trying to get you sign-up under them, for that reason I needed to try it and tested myself to see if it really work, but I knew it wouldn't have the power John said it had.



Fail The Test.

Like a said before I put the service to the test in two of my sites, and the results were very similar, I notice that the service had a lot of loop holes, and only high traffic blogs were able to really reap the traffic benefits from the tool. Leaving most new or low traffic blogs with no chance to use the service successfully, and actually it hurt their them because you were licking you hard work traffic to other blogs, gaining almost nothing in exchange. Other problem also were:

- Low click-thru rates, very low, which give you low chances to turn it into profit.

- The click-out to other blogs were higher that the actual click-thru, meaning you were giving a lot for nothing.

- The quality of most of the blog was low, which give your readers a bad taste of your personal recommendations that can turn into loosing visitors.

- The traffic wasn't instant like John said.

Those were the reasons I decide to take the Blogrush widget off my blogs, and the funny part was that after I took the widget off, I was getting one or two visitors per month from the service, that is just another loop hole on the service.


Recommended Blog Marketing Tools.

If you really want to bring steady quality traffic to your blog I recommend you to use service like:

- Zimbio Wikizines.
- Social Bookmarking sites.
- Squidoo Lenses.
- Google Knols.

I also recommend you to focus on article marketing and SEO for better results.


To get unlimited advice about blog marketing visit the IE Club.


Recommended Resources.

- Bookmarking Demon. Social bookmarking automation software.
- Atomic Blogging. Top blogging system.
- #1 Internet Marketing Training Course. Learn Web 2.0 and more.
- Search Marketing Lab. 24/7 SEO and PPC Up to date training.
- Web Traffic Machines. Complete traffic generation system.


In Conclusion: Well, I see you in the conference. Just remember to learn as much as you can about social media and web 2.0, the best way to do it is make a Internet marketing plan base on a social campaign and then list the services, tools, or technology like social bookmarking or new sites that you want to use in your promotions and then get some time to learn how to use each of those tools the right way.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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Machinima: Futuristic Viral Marketing Tool

By Luis Galarza - Internet Marketing Tips.

Look Beyond Current Internet Marketing Strategies With Machinima a Futuristic Viral Marketing Tool That Can Be Afford By Small Businesses!

Forget spending thousand of dollars in digital animation ads, now you can use Machinima to develop the same expensive digital animations that top designers can in less time on for a fraction of the price... This viral marketing tool is so good that is being used by top corporate firms like IBM to create animated ad campaigns to be use as viral video on top interactive media sharing sites like Youtube.

You can create Machinima viral video ads using virtual worlds, for the moment this Internet marketing tool works with Second Life, but is being improve so it can also work with other virtual worlds and online game sites.


So, what exactly is Machinima?

For better understanding of the term you need to know where it comes from, the term is a combination of the words machine and cinema, which refers to a process use in film making where designers have to use CGI 3D animation engines as part of a movie, this process don't involve a software. For most production developers this process is like the one use to design video interactive games.

Right now the definition of this term had evolved into the art of building movies using virtual worlds. Which is more likely the way Internet businesses can use it to develop interactive animated ad campaigns that have the viral effect power of nothing seen before when you use effective viral video marketing strategies so you can get the all the benefits of using this new web innovation.

If you looking to make your own machinima ad piece I recommend you to download the FREE ebook full of tips on how to Machinima in Secondlife (PDF format) by Eric Linden where he also share his insights about virtual world film making. Visit SecondLife Media pages to see movie examples from some of their users.

The good think about this tool is that you get to add your web address or URL through out the video, at the beginning or at the end, and you can even turn it into an active link.


Viral Video Marketing Tool That Deliver Results.

IBM report that some of their animated ads have more than 10,000 views in a short period of time, this are great conversion rates specially for a corporate video commercial. The fact is that because the videos are made with animated characters which makes it look like a video game people are engaging with the ads better than regular video campaigns, for this reason IBM is now investing a lot of time and money in developing more machinima ads to increase exposure and web traffic.

By using this new web innovation you are automatically applying one of the top video marketing strategies I mention before, which is adding special effects to your media to make stand out from the crowd.

Remember that in video marketing making good spreadable content is very important, is what will make your viral video ad a success or will kill your chances to get any type of positive responses from your marketing campaign.


Internet Marketing Tip.

After developing your machinima animated ad campaign or viral video make sure to submit your work to SecondLife by sending an email and maybe get your movie added to their media page, which can turn into a lot of views and a boost to your web traffic. Also don't forget to apply good SEO for video to get more targeted views.


To get more advice about viral and video marketing visit the Internet Entrepreneurs Club.


Recommended Resources.

- Marketing On Steroids. Top Guerrilla Marketing Techniques.
- Insider Secrets to Internet Marketing. Learn video, viral tactics, and more.


In Conclusion: Make sure you download the free ebook so you can learn how to create your own machinima video ads, and then test different designs and see which one give you the must responses. Also check other virtual worlds like Second Life to see if you can use the tool with them.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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Free Tell A Friend HTML Script

By Luis Galarza - Internet Marketing Tips.

Who Else Want A Free Tell-A-Friend HTML Script That Can Give The Viral Marketing Power Of Word-Of-Mouth In The Hand Of Your Visitors. SocialTwist Free Widget Can Help...Will Let Them Share Your Site Or Content With Friends.

New SocialTwist free "Tell-A-Friend" HTML script and widget will let your site visitors share your content with their friends and family without putting their email privacy at risk. Using viral email sharing script tools is an excellent Internet marketing strategy that will help you boost your website or blog traffic, plus will expose your brand and marketing message for free with an audience that was maybe out of your reach.

SocialTwist offer two easy ways to integrate their free tell-a-friend HTML widget on your website or blog, and the best thing about it is that your visitors can share your content through IM, email, and social media sites, plus they are going to use this web word-of-mouth marketing tool without leaving your site.

The first integration process (Tell A Friend Express) is the easiest one, the only thing you have to do is:

1. Go to Social Twist main service site, then click on the "sign-up" button.
2. As soon you enter this page on the left site you have a "Get It Now" widget form.
3. Choose one of the pre-design link buttons. I personally I recommend you to use any of the buttons with the whole phrase, because many people will not know what the other buttons mean.
   
4. Decide where are you going to use the HTML script (website or blog).
5. Copy and paste the HTML code on your website or blog.
6. And done, your site is ready for some word-of-mouth viral effect.
   

The second choice is a better one because offer you the opportunity to customize the IM or email message, layout colors, more buttons to choose from, and even give you analytics features, which for an Internet marketing entrepreneur is should always be part of any strategy or medium you use. Remember the more you know about your visitors the better you can meet their wants and needs.

Here is how it works:

1. This time instead of using the form on the left at the "sign-up" page, you are going to use the one on the right. So, fill up your information and press submit.
2. You will be re-directed to a confirmation page that will tell to check your email and confirm your new account.
3. Check your email (inbox and spam folder) then add it to your contacts, so you will receive their email without any problems.
4. Click on the link provider on the email to confirm your account, this will open a second window.
5. Now use the email and password you use to set up your new account and log-in to start setting up your free tell-a-friend script code.
   
6. The first yo will see is the HTML code page, don't copy this code yet until you customize the script the way you want it.
7. Also you can watch the videos that tell you step-by-step how to set up the link button depending on the type of site you have.
8. After you choose the design, colors, and button you want to use, I recommend you to spend a little time on the "Channel Settings" area where you customize the message. Make sure you make your message meet your site goal.
   

I hope this little tutorial help you use this free viral marketing tool faster. I think is an excellent web application that can help you increase your traffic and sales, many top sites use some type of sharing tool and there are a lot of companies charging big dollars for advanced scripts and services. So, as someone that like to help new and zero budget marketers, I think SocialTwist is good choice for you.

To learn how you can be part of an online association full with word-of-mouth and viral marketing experts and web business advisers by visiting the Internet Entrepreneurs Club.


In Conclusion: Implement this word-of-mouth marketing tool right away, and please don't over use it, or try to use it in a sneaky way. The tell-a-friend script is one of the best I found out there for free. Make more sales and have fun.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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Viral Marketing Videos #1

By Luis Galarza - Internet Marketing Tips.

Viral Marketing Is The Best Way For Small Online Businesses And Marketing Beginners To Boost Their Internet Exposure! Here Are Some Of The Best Videos Tutorials You Can Find.

If you just starting out on the Internet the use of effective viral marketing techniques can help you find your target audience fast, and if you already an establish online business you can maximize your efforts by virally expose your site or product which will increase your customer base and income. The viral marketing videos below will provide many different strategies and information that can be use by Internet marketing beginners and advanced marketers as well, these tips can be also combine to develop a successful viral campaign for almost any type of business, websites, and blogs.

Now get a nice drink, get comfortable, and relax while watching these videos full of tips about viral marketing, enjoy...

Effective Strategies With Case Studies And Examples.




Word Of Mouth Advertising For Beginners.




Offline Viral Guerrilla Marketing Examples.

I hope you enjoy these viral marketing videos and learn a lot of good and cool tactics that you can put into action starting today... remember that without action is not reaction, that's why it doesn't matter if you just learn the best Internet marketing strategy ever, it will mean nothing if you don't apply what you just learn, and don't called any strategy garbage if you haven't tested and tune it to try to make it work for you.

To learn how you can be part of an online association full with video and viral marketing experts ready to give you unlimited advice by visiting the Internet Entrepreneurs Club.

In Conclusion: Make sure that before putting any viral tactic in place you learn it right and understand the concept behind every method shown on the above videos. Also, you can adjust the strategies to meet your business goals and distribute your message the way that fits better with your niche.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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10 Viral Video Marketing Strategies

By Luis Galarza - Internet Marketing Tips.

What's The Different Between The Online Clips That Pull Views Like Crazy And Make People Share It From Those That Die Before Getting Any Momentum? The Answer Is In The Viral Video Marketing Strategies They Use!

The viral marketing power of your online media lies on the content of your videos, like I said before video marketing start with good spreadable content, and there are many things you can do on the production of your clips that will give make them remarkable enough so people will spread the word all over the web, which will increase views, marketing exposure, and generate more traffic and leads for your online business. The cost is minimum because in most cases video marketing is free.


Remarkable Viral Video strategies.

What makes most of the online videos viral are the right use of some content production strategies. Many of the most view YouTube media producers use this technique very effective, that they not only generates a huge amount of views, but people actually share them faster than you ever think.


Here are the viral video marketing strategies that can put sharing power on your videos:

1.- Amateurs: People love to watch rookies try something that a professional should be doing.

2.- Go Matrix: When you add special effect showing something amazing or impossible to do can make your clips spread.

3.- Animal Skills: We don't know why we are drawn to animals or pets but this weakness can help you make your clips viral by filming pets trick and special animal skills.

4.- Magnetic Kids: No, you don't have to make your kids eat magnets on front of the camera (good idea for a viral video, don't you think?), what I mean is that many top videos just show natural shots of cute kids doing what they do best, being kids.

5.- Music That Get Stock In Your Head: Create or by the rights of a really catchy music and use it to make a viral video around it.

6.- Injury Clips: As soon it's not me or you, we'll watch it, and many other will watch it too. That's why so many top reality TV series are base on this technique.

7.- Sing It Yourself: Want thing that makes American Idol so popular is the beginning of the show when they show bad singer trying to compete. This works excellent to spread your message.

8.- April Fool: Who doesn't love to watch a good prank, MTV top show "Punk'd" is base on this strategy and has worked very good for them, it can also work for you.

9.- Proof It: There are many myth out there that people want to know if their are true or not, or you can make your own myths and show if they are true or not.

10.- Sex Sells: It's true, and you can use it to attract maximum views. Use it wisely. Don't forget your marketing goals. A hotel use this strategy to show off their rooms on Myspace, by using a beautiful model that undress down to her panties and bra and shows how comfortable and cool are those rooms.



Stay Away From The High Quality Trap.

Many people will tell you that your clips needs to be produce in high quality for it to be effective, and other will say that high quality will take away the natural flow of your content, the truth is that both ways are OK, as soon is relevant to what you audience is looking for, and if it doesn't interfere with your message.

For example, if you want to use funny type of clips that look home made, a normal quality will be the best choice, but if you are doing an education or training video you need to use the best quality you can. Now, in both cases your media have to be clear enough to make the clip watchable, if not will cut your chances of turning off the viral effect of it.


To learn more about video production you can visit:

• Video maker.
• Studio.
• Our Media.
• The Shirt Less Apprentice.
• Digital Video Solutions.

Is good to master your video productions techniques so you can make your clips as watchable as you can, some of the thing you need to practice with is video editing and content production.

Do you think I miss a video marketing strategy? Please share your strategies using the comment link or box below. Thanks.


Recommended Resources.


- Viral Media Strategies. Advanced Strategies.
- Guerrilla Marketing On Steroids. By Jay Levinson.
- Insider Secrets To Marketing Your Business Online. New Version.


To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.


In Conclusion: Pick an viral video marketing strategy that can easily be mix with your concept and experiment with styles, until you find a winner. If you are an Internet marketing beginner interactive media is your boosting tool, don't let your competitors be first.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.
Video Marketing.

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Video Marketing Start With Good Spreadable Content

By Luis Galarza - Internet Marketing Tips.

Who Cares How Many Views Your Online Videos Have If Is Only A One Time Deal? Your Video Marketing Will Not Be Effective If People Don't Find Your Content Spreadable. You Need To Be Remarkable To Turn Your Videos Viral!

Let's think about this for a little bit... Just remember every time you find a new video on any of the top online media sites like YouTube, Revver, or Veoh, and after you watch it you find the need of sharing or talking about the clip to as many people as you can, and quickly you start emailing it to all your personal contacts or business contacts, you bookmark the URL on your browser for future views, then you use all the social bookmarking sites you have an account with to share the link, you will make a post on your blog about it, and even embed the video on your blog or site(s)... And sometimes you won't end there you will use your mobile phone to keep spreading the media content because you found it remarkable enough that it have to be shared.

Well, my dear Internet entrepreneur that's video marketing done right!

Video marketing experts suggest that you should invest 50% of your time in developing your online video campaign, such us the storyline, content style, and the overall production, and 15% on marketing your videos. You need spend more time in the information because content is what's going to make your media viral or spreadable. Also SEO for video is very important.

The secret here is that you need to be remarkable and at the same time deliver the concept of your message in a way that your audience will understand, using any of the categories below... Off course, some categories are suitable to a larger audience, and you can effectively use it to expose your marketing concept to as many people as you can, and those individuals do the marketing for you by sharing your media with others.


Here is a list of popular online videos categories:

Funny: Comedy videos are one of the top categories with a big viral potential, for that reason these are one you want to master. Yep, humor have the power to spread faster than almost any other category.

Bizarre: People love when others push the limits of things they know people shouldn't be doing, so if you can effectively deliver your message in a bizarre way without hurting your brand or company, this category can be very successful. Note: make sure you don't brake any of the media sharing sites rules.

Skillful: This the type of clips that shows special skills, those that look almost impossible to do. Their good to an usually get embedded on blogs or websites.

Celebrities: Marketers found out long ago that celebrities endorsements can increase the value of your message and have a big influence in the consumers decision making. And online, we discover that celebrities can turn your media viral with the help of fan based sites and blogs that like to embed these type of videos.

Cartoons: This are another winner marketing strategy, because cartoon type ads actually increase responses and now you can use it on your online media to interact with your audience in a fun and innocent way that can become spreadable very fast.


It doesn't matter which category you decide to use to create your online videos base on, what's important is that you effectively communicate your message to your audience and be remarkable at the same time. When planing your video marketing campaign make sure that your goals are clear and make sure your content stays focus on your campaign goals.

Make sure your videos are clear enough to be understood. Not necessarily need to be on high definition, just use keep it good enough to watch. Also the quality depends on watch your video is about and your audience.


Recommended Resources.

- Viral Media Strategies. Advanced Strategies.
- Guerrilla Marketing On Steroids. By Jay Levinson.
- Search Marketing Lab. Updated daily.
- Insider Secrets To Marketing Your Business Online. New Version.


To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.


In Conclusion: Experiment with each category and find ways to approach your audience with effective online video marketing that will spread your message around the web without nay further help from you.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

Video Marketing.

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Successful Viral eBook Marketing Strategy For Beginners

By Luis Galarza - Internet Marketing Tips.
If I Have To Narrow Down What Makes An Successful eBook Marketing Strategy, These Is What I Will Say!
If you don't know what's a viral ebook? A viral ebook or report also called viport are the strategic mix of reports and viral marketing. These two online promotion avenues are part of all the Internet marketing methods you need to learn to gain a competitive edge, of course this will happen if the viral campaigns are plan and done right. Which can be also done by testing and tracking all the campaign data for creative analysis so you can improve or develop new strategies that will focus on the reports that are producing better web conversions.

So what a successful viral ebook marketing strategy should accomplice:

A well plan viral ebook campaign can be design to achieve many different goals for an Internet business, goals that are part of your overall business mission. There are two questions that you may want to ask yourself before launching your viral marketing bullets.

1.- Do I want to build branding and authority?

2.- Or, Do I want to increase my customers base and revenue?

The first question is about increasing your business ego by making people remember your brand, name, and products. The other is about building a your business cash flow and funnel, but both questions are good for long term success. So, which approach is better for you and the growth of your online business? Before I answer this question here is what you need to know...


Don't Fall On The Corporate Trap.

Many online and offline fortune 500 and 1000 companies use viral ebook in their Internet marketing tactics, and you maybe think that a beginner like you can learn a lot from their campaigns... They teach you that successful viral ebooks marketing...

• Need to increase brand awareness.
• Needs to provide full contact information on leads.
• Needs to create massive amount of readers.
• And needs to generate sales without click-through.

Let me tell you something, all these is fine if you are a fortune 500 or 1000 company with plenty of money to invest on none-targeted marketing strategies. The use viral marketing like TV advertising, mass mailing, radio advertising, and national newspaper ads, and just they get a lot of leads for their products by advertising the free ebooks or whitepapers on top websites, but they don't know exactly how leads turn into sales because of the ebook, because most of them don't use interactive links that direct potential buyers to the order or more information page, not even their site homepage. They relay on estimates and not accurate conversion data.

As Internet marketing beginners you can't use their methods of developing viral ebooks, you need to be able to test and track all your campaign data for better analysis of what really made your readers take action, which link do they click on, what was the anchor (link description text) of that link, on what part of your infoproduct that link was located, etc...


If you develop a good viral ebook strategy you should get better measurable results like:

• Increase of your website or blog traffic: By using active links in your report that point to different areas of your site or blog where readers can learn more about a topic, you can generate more traffic per reader.
• Increase in opt-in email subscriptions or leads: Use a lead capture page or squeeze page, as your report request landing page, that needs to sell your prospect on signing up in order to get the free download. Powerful strategy, list building with giveaways.
• And increase of leads turning into sales: Don't way for follow up to monetize those leads... Your report should pre-sell readers and have call to action sales copy to generate sales right from the digital book.

The Few Strategies Beginners Should Learn From Top Corporate Firm.

Not everything is bad marketing in the corporate world, there are a lot of techniques that you can learn from them and can increase your success rate if you apply it in your viport campaigns:

1.- Always use your free whitpages to build a list of sales prospects.

2.- Use it to educate your prospects about your solutions and how it can fix their problems. This is advanced online pre-selling.

3.- Get as much contact information as you can. Corporate can ask for everything, small businesses should ask only name, last name, email, website URL, phone number... When you're new, just ask for name and email, this will increase opt-in conversions.

4.- Make your brand and name part of the ebook layout. Industry authority needs a name or an image. make sure your marketing message is located at the beginning, at the bottom of each page and remind them again at the end.

5.- Provide good content, go beyond quality and give something that will have a high price value in the mind of your readers. Don't be scare to add links to other articles in your site or blog, just make sure it's content is relevant that provide unique and useful information.


Recommended Resources.

- Internet Automation Plan.


In Conclusion: The use of a well plan viral ebook marketing campaign can help you develop a long term traffic and money making machine for your Internet business.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.
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Publishing Free eBooks That Will Become Powerful Viral Marketing Tools

The Main Reason New Entrepreneurs Don't Write and Distribute Free eBooks, Reports or Whitepages Regardless Of It's Viral Marketing Power, Is Because They Are Afraid To Give Out Their Valuable Secrets, And Prospects Wouldn't Buy Their Main Information Product. You Don't Have To Be Scare Anymore To Release Those Powerful Viral Marketing Tools, Here Is Why...

Is time to start writing your free ebooks and planning your viral marketing campaign, because the more people you introduce to your quality content, the more leads you are going to generate, and you will increase your online revenue in no time. Because information is what it's going to free you from having lack of money, information is going to make you an authority, quality information is going to make you an expert, information is going to build your online business, original content will help you rank better on search engines, information will grow your business faster, information will lower your advertising expenses, information is going to give you an edge over your competitors, and finally all that content will become a very lucrative asset for your Internet business and for you.

Now when I said this, I'm not telling you to give all your best secret tactics or techniques to your prospects, but you need to provide quality content that is original and delivers at least one good simple solution or tip that will help your ebook readers that specific problem they are facing, or at least part of it. If the content delivers high price value knowledge, you will have more chances on turning those leads into customers, and build such a huge trust that will make them come back to you every time they need a product that will deliver real solutions for a fare price.


Benefits of Publishing Free eBooks or Whitepages.

One of the main benefits of writing and distributing your free whitepages or reports (also known as viports or viral reports) is the viral marketing power behind such a simple but very effective Internet marketing strategy. If the information is good and well targeted to a niche problem, and have the right marketing twist, your reports will be able to spread like wild fire on an extremely dry and hot day. But other than the viral marketing explosion...

- You will get web authority.

- You will gain expert recognition.

- Increase brand awareness.

- Increase market reach.


Is It Good And Ethical For eBook Publishing To Be Use As Viral Marketing Tool?

The answer is yes! Many top online marketer and fortune 500 companies had been using viral report to grow their business and drive targeted traffic to their site for years, some of the Internet marketing experts and online businesses that used viral ebooks marketing successfully are:

• Mark Joyner.
• Ewen Chia.
• Cory Rudl And Derek Gehl.
• John Reese.
• Amazon.com.
• And many more...

eBook viral marketing is very ethical way to communicate your message to customers, because you are educating them to become an smarter buyer, and at the same time you are hopping that your content was good enough that will have them trust you to purchase your main infoproduct.


The Easiest Way To Create eBooks, Reports or Whitepages That Will Help You Increase Sales For Your Main Product.

There are many ways to create ebooks or reports that possess a powerful viral marketing touch, but the easiest way for you to have a quick viral ebook to promote your main infoproduct is by distributing part of your original book for free, this can be:

1. A free chapter.
2. A free example of the advice in the book.
3. Free preview of the table of content.
4. A free set of articles from the ebook.

Etc... Well you get the idea, just make sure whatever you give for free have a high price value and quality content.


Benefits of Publishing Viral eBook Marketing Campaigns.

I already point some the main benefits of publishing ebooks or whitepages, now I want to give you the main reasons why you should turn them into a viral marketing campaign. The best viral reports or viports are the one that don't need much push for the influencer (influencer; is the person, site or group of both that have the potential to distributing your marketing message to a lot of targeted prospects) to to spread the word about your digital book, that's why this type of marketing campaigns can help you:

- Automate your syndication process.

- Increase your market reach.

- Automate your Word-of-Mouth Marketing.

- Generate free PR from social media networks.

- Increase your customer base.

- Increase sales and revenue.

- Lower your advertising expenses.

- Open doors for more income streams.


Now it's time to take action on what you learn today, and don't wait for the next post or marketing tip. Act on what you already know and then learn and apply new strategies.


Recommended Resources.

- Create Viral eBooks.


In Conclusion: As you can see creating viral ebooks or reports is not that difficult, is all about taking action... If you already have an information product, just take a good chapter and give it away for free, that will put some fuel in your marketing.

To your success,

Luis Galarza, Free Website Analysis For Local Businesses.

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