Wednesday, August 20, 2008

Improve Organic Search Results and Reduce Adwords Expenses

By Luis Galarza - Internet Marketing Tips.

Question: If My Site Is Already Ranking Well For Many Targeted Keywords, Is A Good Strategy To Keep Using Adwords For Those Keywords? I Should Called This Post Organic Search Results vs. PPC.

The answer is in your metrics or analytics data, I know this wasn't the answer you were expecting to get from me but I ensure you that it's the right answer, is no way you can make a move of dropping or shutting down your Adwords ads any of your keywords just because you are already getting high ranking on. You need to check your Internet marketing analytic data which you should have after applying strategic testing and tracking on each campaign and keyword, in Adwords or PPC and in your organic search results as well. Then, and only then you can make a decision.

I know this can be a little bit confusing for you, specially if you are an Internet marketing newbie. This is what you need to know...

1.- SEO or search engine optimization is the Internet marketing strategies focus to help your website or blog rank high on top search engine like Google, Yahoo, MSN, Ask, and AOL. With this method you will be seeking to place your site on the top 5 or 10 of organic search result for your main keywords. This section gets the most traffic.

2.- PPC or pay-per-click is the online advertising channel that can help you put your site on the front page of organic results of targeted web users. This method needs some investment and cost you a lot of money if you don't know to use this powerful channel. These are the ads that you see on the right next to your search results. This is known to have better web conversions and ROI (return on investment), off course if you know how is done right.

3.- Search Marketing or SEM for short is a mixture of both online marketing methods, actually I should say that successful SEM campaign is a strategic mixture of SEO and PPC.

Decisions, decisions, decision... You need to know that the best way to know when an investment is bad or good is with the right data, if you know your metrics you can tun your marketing methods and make the path to the right direction. Little by little you will get better at risk management. Here are a few tip you can use today:

Search Marketing Tip #1: Today I'm not going to talk about which method will win in a fight of SEO vs. PPC, but I want to help you make the right decision when it comes to drop your Adwords ads on keywords you already have high natural search ranking. Want thing you should check to help decide is your sales data, because if you know which source or method is bringing the most responses or sales conversions you will indeed know where to focus your budget on.

Search Marketing Tip #2: You can always tun and optimize a few landing pages for your organic traffic and improve your ads and pages until you find a winner. A winner will be that can get better responses than your Adwords campaign. That way if you are running your Internet business in a low budget you can drop your PPC ads and reduce your Adwords expenses.

Search Marketing Tip #3: Now, if you have a bigger marketing budget, and both methods are producing sales, you can increase your revenue by keeping both advertising campaigns running for as long as they produce a good conversion rate.

Recommended Resources.

- Search Marketing Lab. Updated daily.
- Insider Secrets To Marketing Your Business Online. New Version.
- Keyword Elite. Create 1000s of Adwords Keywords.
- Afilliate Elite. Spy On Adwords and Yahoo Publisher and Snatch Their Keywords.
- Google Snatch 2. Learn the Loopholes For Free Traffic.
- Google Massacre. New.

To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.

In Conclusion: My last words on this is... test, test, and keep testing, always optimize your PPC ads and your landing pages to increase responses.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

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Mike D said...

Thank, thank you very much man, I was looking for this exact information, you answer everything I needed to know. Great content!

Mike D.

Anthony Robinson said...

Great Information and you have done great job. Today most of the website owners looking for this type information. Thank you for sharing.

Jhon Robinson

Anonymous said...

Great Information Thank you very much for sharing. I am looking for this type of information...

Amit Niranjan

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