Video Marketing: The Guide

Want To Know How To Successfully Use Online Video Sharing Sites Like YouTube or Yahoo Video In Your Internet Marketing Mix? Here Are Video Marketing Tips and Resources You Can Apply Today!

As you know online video is here to stay and the same goes for media sharing sites like YouTube, Yahoo Video, Veoh, Revver, etc., web 2.0 or social media users took gave video the extreme popular level that took web broadcasting to the top, and now even kids know what and how to use online videos. This definitely proof that video marketing has become a powerful tool for Internet businesses that want to maximize their online exposure.

Video marketing when is use right can increase web traffic, branding, web authority, email leads, and sales. Plus, don't forget that this media has a powerful viral marketing effect on your campaigns if you set it up for it, because when people finds a good interesting video even if is a promotional ad they will forward it to their friends, family, and even embed the media on their site, blog, or social network profile. In fact statistics show that

Video It's Killing Your Squeeze Page Conversion Rates

Video Squeeze Page

One of the not so new email marketing strategy everyone is talking about is video squeeze pages... Almost every guru and average marketer around is telling you that if you want to get the most out of your lead capture landing pages you need to add the magic power of video, and soon you will see your conversions go sky high.

What a false statement!

The truth is that a well design, simple, focus, and with great copy lead capture page have nothing to gain from adding video to it. In fact, after many different tests and research me a few other well recommended online marketers notice that a good list building landing page that have a solid conversion rate of 60% to 70% can go down to only 15% to 20% conversion rate very fast... That means that you can brake your opt-in rate cycle by putting this type of media on your site.


THE PROBLEM.

In lead generation your

Video Squeeze Pages: When And How To Apply Them

In the game of direst response videos are many myth that need to be clear, that way you can make a smart decision on how to or when to apply it in your Internet marketing plan. Direct response video is the art of using online video copy as a sales tools for your products or to generate more opt-in subscribers to your list.

Now so far video haven't generate a big money to big companies like Google (YouTube), because they are trying to make money out of the free media content through advertising and promotions. But. when it comes to use it as a sale tool for products or services, this interactive media is a big WINNER! That's why now you see many online marketers using video instead of text copy to sell their products. And many of them recommend to use it on squeeze pages to boost your lead generation efforts.

BUT.... Yes, this is a big 'BUT'!

When it comes to

12 Ways To Use Direct Response Video Marketing Online

By Luis Galarza, Internet Marketing Training Blog

Here Are 12 Ways To Use The Revolutionary Power Of Direct Response Online Video Marketing or Internet Infomercials.

Today I want to talk a little about the potential of the right use of dynamic Internet infomercials or direct response videos. One easy way to start learning this Internet marketing strategy is by simply going offline and turning on your TV set, specially at night when most well done infomercials are out to sell you the viewer.

So, why so many marketers keep using TV infomercials?

...because it works, the video type advertising delivers an one-on-one merchant and viewer interaction that takes the selling to a more personal level (an easy to sell level).

Now, how can you integrate this successful marketing avenue to your Internet business or website? Before I give you my 12 tips of direct response online video I need you to know that using audio or video in your website can help you gain an extra 497% conversion rates.

Here are the 12 ways to use video in your business to make more money online:

1.- Customer Testimonials
Every Internet marketer knows that having testimonials on your website can increase your conversion rates. But, if you ad video testimonials you can double those numbers.

2.- Visual FAQ's
A question and answers resource web page is design to help you lower your customer service emails and phone calls. Now, by using online video you can take your question and answers support page to the next level, by providing site tutorials, product overview, and much more.

3.- Real Estate Listing
If you are a realty and have a website you can have the website to do the pre-selling by having virtual tours of each house on your list for sale.

4.- Video Press Releases
With the help of Web 2.0 video sharing sites like YouTube, Yahoo Video, Google Video and others you can upload a detail video press release about your new start-up company, new product, new store location, new website, new blog launch, etc... And have millions of online video fans to view your video.

5.- Sales Kits
You can give away video brochures and information files to show your web prospects or current customers product features, new product line, and product presentations.

6.- Video Shopping Shows
You can host video shopping shows in your ecommerce site, or blog to try to provide another way for people to see your products in action and a way to buy it instantly, by web or by phone.

7.- Training And Installation Guides
If you selling products that required a little help or training to get it up and running like a software or web script, you can make the process easier to your customers by providing a "How to" video to walk them through the installation process.

8.- Expert Interviews
If you have the chance to interview experts in your field or industry that can express how bad is to have the problem that your product can solve, and how nice it is when is fix. This can help you drive traffic when you let people know the date when the interview is going to take place or the day you are going to post it on your site or blog, we'll also increase your sales conversions.

9.- New Product Demostration
You can add a video product review and demostration to show your web visitors how your product really works and how well it performce or how easy is to use, all the thing that your buyers can do with it.

10.- Client Proposals
In this new Web 2.0 era you can forget about paper or email proposals, because with video you can make this proposal way more personal, and you an provide better details. You can use it in conjunction with an email, which will be the actual proposal, the video is your selling tool to get the customer into signing up for your proposal.

11.- Member Giveaways
If you running a membership website or email list newsletter, you can keep your subscribers hook to it by providing quality step-by-step information on video.

12.- Promoting JV Partnerships or Affiliate Programs
Using video to pre-sell your website or list members into visiting the main partner site and purchasing a product or service.

More tips coming up tomorrow....

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online without a their own product. For more information about his Free Affiliate Marketing Training.

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