Sunday, August 31, 2008

10 Viral Video Marketing Strategies

By Luis Galarza - Internet Marketing Tips.

What's The Different Between The Online Clips That Pull Views Like Crazy And Make People Share It From Those That Die Before Getting Any Momentum? The Answer Is In The Viral Video Marketing Strategies They Use!

The viral marketing power of your online media lies on the content of your videos, like I said before video marketing start with good spreadable content, and there are many things you can do on the production of your clips that will give make them remarkable enough so people will spread the word all over the web, which will increase views, marketing exposure, and generate more traffic and leads for your online business. The cost is minimum because in most cases video marketing is free.

Remarkable Viral Video strategies.

What makes most of the online videos viral are the right use of some content production strategies. Many of the most view YouTube media producers use this technique very effective, that they not only generates a huge amount of views, but people actually share them faster than you ever think.

Here are the viral video marketing strategies that can put sharing power on your videos:

1.- Amateurs: People love to watch rookies try something that a professional should be doing.

2.- Go Matrix: When you add special effect showing something amazing or impossible to do can make your clips spread.

3.- Animal Skills: We don't know why we are drawn to animals or pets but this weakness can help you make your clips viral by filming pets trick and special animal skills.

4.- Magnetic Kids: No, you don't have to make your kids eat magnets on front of the camera (good idea for a viral video, don't you think?), what I mean is that many top videos just show natural shots of cute kids doing what they do best, being kids.

5.- Music That Get Stock In Your Head: Create or by the rights of a really catchy music and use it to make a viral video around it.

6.- Injury Clips: As soon it's not me or you, we'll watch it, and many other will watch it too. That's why so many top reality TV series are base on this technique.

7.- Sing It Yourself: Want thing that makes American Idol so popular is the beginning of the show when they show bad singer trying to compete. This works excellent to spread your message.

8.- April Fool: Who doesn't love to watch a good prank, MTV top show "Punk'd" is base on this strategy and has worked very good for them, it can also work for you.

9.- Proof It: There are many myth out there that people want to know if their are true or not, or you can make your own myths and show if they are true or not.

10.- Sex Sells: It's true, and you can use it to attract maximum views. Use it wisely. Don't forget your marketing goals. A hotel use this strategy to show off their rooms on Myspace, by using a beautiful model that undress down to her panties and bra and shows how comfortable and cool are those rooms.

Stay Away From The High Quality Trap.

Many people will tell you that your clips needs to be produce in high quality for it to be effective, and other will say that high quality will take away the natural flow of your content, the truth is that both ways are OK, as soon is relevant to what you audience is looking for, and if it doesn't interfere with your message.

For example, if you want to use funny type of clips that look home made, a normal quality will be the best choice, but if you are doing an education or training video you need to use the best quality you can. Now, in both cases your media have to be clear enough to make the clip watchable, if not will cut your chances of turning off the viral effect of it.

To learn more about video production you can visit:

Is good to master your video productions techniques so you can make your clips as watchable as you can, some of the thing you need to practice with is video editing and content production.

Do you think I miss a video marketing strategy? Please share your strategies using the comment link or box below. Thanks.

Recommended Resources.

- Viral Media Strategies. Advanced Strategies.
- Guerrilla Marketing On Steroids. By Jay Levinson.
- Insider Secrets To Marketing Your Business Online. New Version.

To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.

In Conclusion: Pick an viral video marketing strategy that can easily be mix with your concept and experiment with styles, until you find a winner. If you are an Internet marketing beginner interactive media is your boosting tool, don't let your competitors be first.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

Video Marketing.

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Robert said...

I see video marketing a little bit complecated compare to regula video ads or TV commercial which are more direct with the message, but viral videos are tricky and to produce.

Your tips are great, and clear some of my questions. Can you please post some good examples that we can learn from.



Clicksharp Marketing said...

This is a pretty good list. One thing you might discuss in further detail in the future is syndication... once a business owner has invested in creating good professional content, they're not going to want to spend more time and money disseminating the video. But there are some pretty good tools to do this -- one of the topics covered in a recent Clicksharp white paper about how small business owners and marketing directors can use video to grow their business.

Luis Galarza said...

Thank you very much for your nice comment Clicksharp, and thanks for the idea, I was thinking to revealed a good video marketing strategy I use for my clients, but I think is a better tip for a free ebook or report.

Nice site by the way.... excellent post on video marketing, I recommend anyone to take a look at Clicksharp blog for more information on interactive media promotions.

To your success,

Luis Galarza,

Internet Marketing For The Poor!

Blacky said...

Excellent article Luis, I also want to know more about video content syndication and marketing...

video is indeed a fast merging marketing technology that is going to be use by almost anyone with Internet access.

Great stuff man...


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