Friday, September 08, 2006

What It's Your Unique Selling Proposition or Message?

By Luis Galarza "The Success Guy" Blog.

Do You Even Have One?

This is one of the most important part of any business marketing campaign, specially if you want to brand their minds... This little message can increase sales, get you more opt-in subscribers, and keep you in the mind of your prospects or customers that will trigger every time they thing about your kind of services or products.

Come on even Shakira
have one, and is what separate her from the rest of female singers...

Better known as USP or Unique Selling Proposition. Let tell you a little story, this 2 college friends started a pizza business. But they didn't have no USP, after a loosing a lot of money and almost closing the shop. One of the partners decide to quit, and the one left behind came out with a special marketing message that he put on all advertising, and delivery packages... The message was something like:
"Get Your Fresh and Warm Pizza Deliver In 30 Minutes or Less!".

After he did this, his automatically he so a massive increase in sales and revenue. And now his pizza shop it's well know all over America and the world, his USP work so good that know every time someone says Pizza, you said Dominos!

Your USP or Unique Selling Proposition is what's going to tell your target market what it's that you offer differently than the rest, what make your business UNIQUE!

Just pay a little attention to Shakira's Unique Selling Message, she is the only female singer that shake the hips the way she does, and she's the only female singer that makes a little different tone on her voice when she sings. Only Shakira... Nobody else!

Another example can be Mr. Mike Filsaime the creator of one of the best viral marketing packages in ages "The Butterfly Marketing" and , he's USP is "When Simple People Meets Great Marketing".

Here is another USP example from M&M's!

If you don't have a unique message that position your company and products on your market right, I'll recommend you that you get one ASAP, and you will see the results. Remember to test, and test just like any other marketing campaign. Also I recommend you to do a keyword research to identified what phrases your target market are using to find products or services like yours.

All the best,

Luis Galarza,
Online Marketing Specialist.

A proud member of The International Association of Home Business Entrepreneurs
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1 comment:

fref45 said...

I didn't know that a selling message mean that much for a company... Actually I even didn't know wha a Selling Message was...

Thank Luis for the information.

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Success Quote

1. Marry the right person. This one decision will determine 90% of your happiness or misery.

2. Work at something you enjoy and that's worthy of your time and talent.

3. Give people more than they expect and do it cheerfully.

4. Become the most positive and enthusiastic person you know.

5. Be forgiving of yourself and others.

6. Be generous.

7. Have a grateful heart.

8. Persistence, persistence, persistence.

9. Discipline yourself to save money on even the most modest salary.

10. Treat everyone you meet like you want to be treated.

11. Commit yourself to constant improvement.

12. Commit yourself to quality.

13. Understand that happiness is not based on possessions, power or prestige, but on relationship with people you love and respect.

14. Be loyal.

15. Be honest.

16. Be a self-starter.

17. Be decisive even it it means you'll sometimes be wrong.

18. Stop blaming others. Take responsibility for every area of your life.

19. Be bold and courageous. When you look back on your life, you'll regret the things you didn't do more than the ones you did.

20. Take good care of those you love.

21. Don't do anything that wouldn't make your Mom proud.

By H. Jackson Brown Jr.