Tuesday, August 04, 2009

Understand Linking The Way Search Engine's Do To Improve Link Building

By Luis Galarza - Free Internet Marketing.

Your SEO Efforts Can Become More Effective If You Look At Linking The Way Top Search Engines Do!...

If you are an Internet marketing beginner you may not know what are the golden rules of SEO (Also check Andy Beal's SEO article ) or what link building have to do with promoting your website or blog online... Link building is not other than gathering incoming links to your site in other to increase search ranking and improve organic search results position. So, if those two online strategies aren't part of your marketing plan is time to add them on, don't you think?

And it doesn't matter what niche you are in. What's important is how many good back links are pointing to your site, the more quality back links you get, the better is your position on search results on Google, Yahoo, and Bing will get.

SEO Tips!

Before you continue to the report about understanding linking the way Google, Yahoo or Bing do watch the next video that explain a little more about what's link building and also will give some great tips about how to generate quality ones, enjoy:

Link Building Tips Video - Online Marketing Strategies by ...

I hope you learn some good ways to generate link love for your blog or static website... For more tips or advice about this take a look at the next articles:

The Report!

The report shows that when it comes to linking, is more than just getting a huge quantity of them from every single web source you can find. And relevancy is actually question here... The problem is that your SEO efforts can get confuse for SPAM or black hat tricks, like web farms (sites full of links) that can have you banned from every top online engine. Instead use webrings, which are networks of sites linking to each other.

Here is an excerpt from the post:
"Well sheeeeit… it’s hard to say what constitutes ‘intent’ when it comes to various aspects of linking and search engines. It really isn't that straight forward and understanding 'query intent' tends to be the most researched area for search peeps.
And as far as patents/papers, I doubt there is really much out there specifically on intent beyond some papers such as; Recognizing Nepotistic Links on the Web Or Detecting Nepotistic Links by Language Model Disagreement and there is more in CJ’s post on detecting paid links – there are a whack of papers at the end of that one.
Ultimately though…

It’s all about the spam

Most of such valuations (intent) would be in the link spam world as this is where links are evaluated. From that point out, what is actually ‘intent’ is defined by the engines themselves. What I mean is that an algorithm can merely look for elements common to those manipulating the index via links, it is up to the engineers to decide what to do with pages/sites above a given threshold."

The report refers to specially to Google by analyzing their patent (Document scoring based on link based criteria) where the search giant explain about:
  1. Authority entities.
  2. Temporal factors.
  3. Anchor text anomalies.
  4. Document ranking.

But, the report goes beyond that and also point to other aspects like:
  1. Document relevance.
  2. Excessive reciprocals.
  3. TrustRank/Harmonic Rank.
  4. Page Segmentation.
  5. The human element.

Link spamming is also called Spamdexing, here is the definition by Wikipedia:
"Spamdexing (also known as search spam or search engine spam)[1] involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system.[2][3] Some consider it to be a part of search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users.[4] Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the META keywords tag, others whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from their indexes. Also, people working for a search-engine organization can quickly block the results-listing from entire websites that use spamdexing, perhaps alerted by user complaints of false matches. The rise of spamdexing in the mid-1990s made the leading search engines of the time less useful."

To access the report go to "Understanding linking intent; the spam connection". There you will get full details about each of the factors I mention here.

To get unlimited advice about "white SEO strategies" visit the IE Club.

Recommended Resources.

TIP: Now to play it safe is better to stay away from using SPAM and black hat strategies like link farms. Just send press releases or submit useful content to article directories. Of course, don't forget to do a good market and keyword research. So, you can target the best phrases for your company or product.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Blerp Me


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Robert said...

Luis thank you for sharing that new SEO report about linking... Personally I just starting learning as much as I can about how to position a site on top of search engine results, and one thing I know is that links are one of the most important part of of this method of online Marketing!

The report really open my mind about the way Google see incoming links to a site!

Thank again,


Lorena Thron said...

What a resourceful post.. I found the information very useful and educational.

Excellent for link building beginners and for marketers that want to keep up to date with Search engine changes!

Lorena Thron

Gary Roys said...

Luis thank you for sharing such excellent SEO advice and resources... Beginners and advanced marketers that want to learn more about improving their natural search ranking should read this article!..

Be back another day....

Gary Roys

SEO Wales said...

Grea Post ! Thanks for sharing.

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