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| The Truth About Effective Viral Campaigns! |
Here Are All 6 Essential Factors For A Successful Buzz or Viral Marketing Campaign, This Tips Will Help You Create An Idea Epidemic!
To learn how the main factors of a successful viral marketing or advertising, just analyze Why are the flu virus is so "successful"? Simply because you can catch a flu just by being close to a carrier. Yeah, some times that's all it takes to catch the flu virus.
"Buzz or Viral marketing: Is the art of spreading your message automatically even without your help or intervention. It's also known as Grass Root Marketing" By me :)
So, by taking the example of the flu virus, you want to have a good viral marketing campaign that will have your message spread as fast and as effectively as the flu virus. Off course, without any of the bad body symptoms!
By taking a insider look to the flu infection you will find at least 5 factors we can implement in planning and development your next viral marketing campaigns. I know is weird to have a real live virus as an example of successful viral advertising, but if you learn how to use the same principles to spread your marketing message to a mass targeted audience as faster as you can, you will forget the weird part of the training :)
OK, now that I told you the why... here's 5 essential factors the flu virus needs to spread like while fire, and that's precisely what beginners need to create a successful viral marketing campaign.
1.- Good Influencers, the carriers.
2.- Spreading Engine, the mechanisms.
3.- The Perfect Incentives, the live hood.
4.- The Right Tools, spreading tools.
5.- Marketing Portals, influencers communities.
6.- Marketing Hook, the optimization twist.
Let me explain each of those factors, so you can understand how you can use them to develop a good grass root marketing campaign that will really work for your business, online or offline.
1.- Good Influencers:
The good ideal viral campaign influencer will spread on your message quickly and to large quantity of people. Remember that a person that have no contact connection with others is not a good influencer or carrier.
2.- Spreading Engine:
For your message to spread needs a path and an engine that will help an active influencer do their job. These engine can include email, link building, word-of-mouth, online video, affiliate marketing, etc... all depending of your marketing campaign plan and strategies.
3.- The Perfect Incentives:
The right incentive will make your influencers spread your message fast. Without an incentive your campaign will never gain momentum and will die, before spreading your message to enough people.
4.- The Right Tools:
You need to help influencers pass on your message, and you can do this by providing marketing tools that will make it as easy as possible for your influencers to share your message. For example: If you are using affiliate marketing as your viral spreading engine or mechanism, some of the tools you can offer are:
- Banners and Graphics.
- Pre-written Articles or Blog Posts.
- Pre-written PPC Ads.
- Etc...
5.- Many Influencer Portals:
One more important factor is finding several portals where influencers congregate, For example: offline or online communities, forums and social networks that will enable your viral message to spread faster, using their communication power.
6.- Marketing Hook:
This is the main factor that will turn your word-of-mouth campaign into real buzz marketing. A viral hook is the strategy you will be using to turn leads, prospects, customers, and even people that will never buy your products into a good influencer.
Resources:
Also I recommend you to get the new version of the #1 marketing training course for beginners:
- Selling On the Internet Step-By-Step Training. New Version.
In Conclusion: Buzz or Viral marketing is a powerful way to gain more automatic exposure for your brand, your company, and your product, which will turn in more traffic and sales. So, do everything you can to apply and test different grass root marketing strategies in your Internet business, specially if you are a beginner. Newbies can take advantage of the low cost involved in implementing a viral campaign online.
To learn how can you be part of the Internet Entrepreneurs Club click here.
To your success,
Luis Galarza, Internet Marketing Consultant Massachusetts.
About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.
Technorati tags: Luis Galarza, Online Marketing, Word Of Mouth Marketing, Viral, Viral Marketing Strategy,
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