Showing posts with label Squeeze Page Marketing. Show all posts
Showing posts with label Squeeze Page Marketing. Show all posts

Thursday, December 16, 2010

Video It's Killing Your Squeeze Page Conversion Rates

Video Squeeze Page

One of the not so new email marketing strategy everyone is talking about is video squeeze pages... Almost every guru and average marketer around is telling you that if you want to get the most out of your lead capture landing pages you need to add the magic power of video, and soon you will see your conversions go sky high.

What a false statement!

The truth is that a well design, simple, focus, and with great copy lead capture page have nothing to gain from adding video to it. In fact, after many different tests and research me a few other well recommended online marketers notice that a good list building landing page that have a solid conversion rate of 60% to 70% can go down to only 15% to 20% conversion rate very fast... That means that you can brake your opt-in rate cycle by putting this type of media on your site.


THE PROBLEM.

In lead generation your
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Video Squeeze Pages: When And How To Apply Them


In the game of direst response videos are many myth that need to be clear, that way you can make a smart decision on how to or when to apply it in your Internet marketing plan. Direct response video is the art of using online video copy as a sales tools for your products or to generate more opt-in subscribers to your list.

Now so far video haven't generate a big money to big companies like Google (YouTube), because they are trying to make money out of the free media content through advertising and promotions. But. when it comes to use it as a sale tool for products or services, this interactive media is a big WINNER! That's why now you see many online marketers using video instead of text copy to sell their products. And many of them recommend to use it on squeeze pages to boost your lead generation efforts.

BUT.... Yes, this is a big 'BUT'!

When it comes to
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Saturday, May 26, 2007

Increase Squeeze Page Opt-In Conversions With Images

By Luis Galarza - Internet Marketing Training Blog

Boost Your Squeeze Pages or Name Squeeze Sites Conversions Simply By Adding A Good Quality Image!

Improving your sales of opt-in conversions is the most important aspect of any online business that's why research, testing, and tracking needs to be your everyday task. I know for a fact that a constant research of your Internet marketing testing results, will give you a better picture of what's working and what it's not working...

And this goes to squeeze pages as well.

From personal and others online marketers research we found that adding a high quality image to your squeeze page can increase your opt-in subscribers up to 40%... Yes, a simple image, but well design image.

Avoid any crappy looking image because instead of improving conversions it will hurt it, plus your company and website branding will be damage.

So, type of graphic can you use for your opt-in capture pages?

A professional design website header, ebook cover or membership card (depending if you giving away a report or free newsletter membership), and a footer image will give your name squeeze site a quick boost in conversions...

NOTE: Not because you adding a nice graphic to your site you are going to add a poor sales copy, that will be a big mistake. The graphic will increase your squeeze pages conversions, but will not do the sale, your web copy will do the actual selling.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online without a their own product. For more information about his Free Affiliate Marketing Training.


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2. Work at something you enjoy and that's worthy of your time and talent.

3. Give people more than they expect and do it cheerfully.

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5. Be forgiving of yourself and others.

6. Be generous.

7. Have a grateful heart.

8. Persistence, persistence, persistence.

9. Discipline yourself to save money on even the most modest salary.

10. Treat everyone you meet like you want to be treated.

11. Commit yourself to constant improvement.

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13. Understand that happiness is not based on possessions, power or prestige, but on relationship with people you love and respect.

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20. Take good care of those you love.

21. Don't do anything that wouldn't make your Mom proud.


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