What Is Online Banner Advertising And Its Benefits? [Video]

Web Banner advertising it's also known as Online Display marketing, which is a image based promotion of goods and services over the net usually in a web presence through an ad network, this network is in chart of managing your campaign that is delivered through a line of partner websites or publishers. These type of advertising images are what online marketers refer to as

The Ultimate Banner Retargeting Tutorial Videos [Free Marketing Training]

This picture shows how banner retargeting works!

My dear friend Mike Hill just put together a fantastic set of 'How-to' videos that explain step-by-step everything you should know about banner retargeting so you can increase the conversion potential of your web advertising campaigns. Mike is a very smart and well known online marketing expert and he always over-deliver on his training, and this time he

How To Increase Banners CTR From 1.5% To 15% Or More

I know many online marketers said that banner advertising is not so effective or it doesn't work. The fact is that display based advertising does work, one prove to that fact is seeing big player like Google jumping in the display ad market. Now is also true that this type of Internet marketing medium has low click-through rates or CTR of

9 Ways To Better Banners Ads Click Through Rates & Online Marketing Results

Ad Click-Through Rates

New Internet market statistics show that the poor hard working online banners ads are still the number one thing marketing tactics consumer hate, avoid, and ignore the most. In fact, consumers said that they ignored display ads 43% more than any other type of advertising like newspaper, radio, etc.... This, must be one of the reasons display advertising click-through rate when so low back in 2008 (only 0.015%), at least that number is up on 2010 giving us a little hope(0.09% click-through rate).

Here are the statistics obtain by AdweekMidia and Harris Poll as cited on Adweek blog in November 2010 that showed what ad type consumers ignored and disregard the most on 2010:

How To Craft The Perfect Banners or Display Ads

As you probably already know, banner advertising also known as display ads lost its conversion power against contextual ads (text based advertising) back in 2000 when ecommerce crash. But, what you may not know is that most of all web traffic comes from display advertisement on all type of web sites and blogs. That's why even Google increased their

Internet Marketing News: Zippo Banners Got Results

By Luis Galarza - Internet Marketing Tips.

Internet Marketing Works! So, Don't Believe Is Someone Tell That Your Product Can't Be Advertise Online... If It Works For Zippo, Can Work For You Too!

After an online banner advertising campaign Zippo the lighter manufacture saw a big increase in their sales in the past holidays, which make them rethink their overall marketing plan for this year, which didn't include online advertising of any type. Zippo only used online marketing when it need it some extra push to increase sales, but this time that random push gave them better noticeable results, that make them add Internet marketing to their strategic sales plan.


Let's take a look at the type of banner that provide those results.

The lighter company decide to use banners that appear to be static image ads, being born by a Zippo lighter, then it will turn on the animation showing stylish design of their product... This is an excellent converting online banner ad strategy that can be use successfully for businesses selling items like:

- Clothing.
- Real Estate.
- Toys.
- Kids Products.
- Furniture.
- Cars.
- Watches.
- Etc.

So, if you are selling products that a simple picture of it can have people click-through to find out how they can put their hands on such a item, or to get more information, you can definitely put this marketing strategy to work for you.

Note: Zippo used a flash animated banner.

Why It Worked?

To make this banner advertising campaign delivered those good results, Zippo knew what type of audience will be interest in there product... so, they advertise on high traffic websites with a targeted visitors in the age range that the company was looking to expose their message to. They knew that the people most interested to buy their goods were males from ages 21 to 34, so they target sites with this type of audience.


Adjust and Match.

If you are selling other type of products or services you can still use the basics of this display marketing method, it doesn't matter if you're selling software, ebooks, or want to increase traffic to your blog, you can successfully use this tactics and have successful results.

How??? By adjusting the techniques of the banner or image ad design, but keeping the psychology of the method intact. What's the psychology behind this method?

1. The perfect hook: Grab visitors by the eye ball with a good relevant hook.
2. Hot relevant items: showcase your best products targeting a segmented audience.
3. Brand exposure: Even if visitors don't click you still want to have them know who your company is and where to find you.

Also make sure you do your research and find the most relevant websites or blogs with a big inventory of unique visitors and page views that you can use to successfully put this Internet marketing strategy in place.

To learn how you can be part of an online association full with Internet marketing experts and marketing advisers by visiting the Internet Entrepreneurs Club.

In Conclusion: It doesn't matter what you do, make sure you have a good testing and tracking system in place to get data and see how this online marketing method is working for you. Make sure to test different versions of your banner ads, until you find the one that gets the best conversions, and even then try to make that one better.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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