As you probably already know, banner advertising also known as display ads lost its conversion power against contextual ads (text based advertising) back in 2000 when ecommerce crash. But, what you may not know is that most of all web traffic comes from display advertisement on all type of web sites and blogs. That's why even Google increased their
image based ads service and research operations, because they want to keep their spot as the number one place for marketing on the web.
In this article I'm going to give you the 5 most crucial elements all banners should have to increase the success of your online marketing campaign.
But first, you need to know that the technique below aren't the only way to craft a great image campaign. There are a few different tactics, that's why this week some of my articles would be focus on helping you understand how to make a winning image advertising campaign.
The marketing technique below is based on two human emotions "Excitement" and "Surprise". So, for this strategy to work you need to focus on triggering these two emotions in your audience, so they can go ahead and click through to see whatever you are offering.
Here are the 5 main elements you need to apply to your images to make those two emotions work in your favor:
1. CURIOSITY:
Whatever you decide to use in your ad (copy, images, button) needs to create a high level of curiosity in your prospects' minds.2. SALES COPY:
This include your headline, sub-headlines, and also if you want on the rest of your copy. Just remember that needs to have the curiosity element in it.3. CALL TO ACTION:
No banner is good without an easy to see call to action. But, to make it even more powerful I recommend you to add a little sub-headline under your button, that keep the curiosity level on high. Like: Expect the unexpected - You'll be amazed - etc..4. CACHY IMAGE:
Like marketing experts said "one picture equals a thousand words..." In this case your image should increase the surprise and excitement factor a thousand times more. Make sure your picture is relevant to your offer, but it doesn't reveal what's behind the door.5. BRAND:
Today even more than before branding has become a most do for all type and size of businesses, "thank you social media :-)" That's why I really advise you to always add your brand (logo, website, or message) to your banners, specially the big size displays. Now, your campaign can still be a successful one without your brand, but you can maximize awareness if you add your company signature to all your advertising campaign.I hope this little post help you improve your marketing results. I'll be writing more about this subject during this week so stay tune. But, if you want a comprehensive tutorial download the blueprint.
Please share your thoughts, questions or concerns through the comment form below.
To your success,
Luis E Galarza,
Internet Marketing Specialist.
Follow me on Twitter
http://twitter.com/Luis_Galarza
Sent from my BlackBerry®
.
No comments:
Post a Comment