As you probably already know, banner advertising also known as display ads lost its conversion power against contextual ads (text based advertising) back in 2000 when ecommerce crash. But, what you may not know is that most of all web traffic comes from display advertisement on all type of web sites and blogs. That's why even Google increased their
image based ads service and research operations, because they want to keep their spot as the number one place for marketing on the web.
In this article I'm going to give you the 5 most crucial elements all banners should have to increase the success of your online marketing campaign.
But first, you need to know that the technique below aren't the only way to craft a great image campaign. There are a few different tactics, that's why this week some of my articles would be focus on helping you understand how to make a winning image advertising campaign.
The marketing technique below is based on two human emotions "Excitement" and "Surprise". So, for this strategy to work you need to focus on triggering these two emotions in your audience, so they can go ahead and click through to see whatever you are offering.
Here are the 5 main elements you need to apply to your images to make those two emotions work in your favor:
I hope this little post help you improve your marketing results. I'll be writing more about this subject during this week so stay tune. But, if you want a comprehensive tutorial download the blueprint.
Please share your thoughts, questions or concerns through the comment form below.
To your success,
Luis E Galarza,
Internet Marketing Specialist.
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