By Luis Galarza - Affiliate Marketing Secret Training Guide Blog.Is True, Online Banners Aren't Sexy And Don't Work Any More For Internet Marketing... BUT, Only When You Design Them The Wrong Way!
OK, so let's talk about online banners, I'm not going to tell you that they don't have the same type of response like 10 years ago, but there is hope...
Now after a lot of testing and seminars, I can tell you what type of banners are the one that will increase conversions like: Click-through, pre-selling that sells, and, oh! Hold on, I'm not talking about other uses for banners that also work, I will get into that tomorrow, after I get some sleep :)
First you need to forget including...
- Quick flashing animated images.
- Crazy high quality graphics.
- The "Click Here" message.
- Actually today you will not use any images.
Here is the secret: Online banners that have the highest conversion and responses are the ones that look like any other type of text ad. Yes, the secret was that simple, you have to remember that words sell not the graphics.
What the graphics do is complement the sales copy of your ad. Also to help your banner marketing campaign have a successful response, you have to:
1.- Follow the regular creation pattern of a contextual ad: Your ad sales copy needs to have a catchy headline, a irresistible offer on the body of the sales copy, and a call to action.
2.- Let Your Sales Copy Be Read: You need one of two things. Add enough white space so your copy can be easily read, for example: if you use white background make sure your text is in a really lite color. And second you can use a good contrast on colors and images as soon your text stand out, if not trash the images and keep the text.
3.- Don't Even Think About Telling Them Who You Are: Remember today I'm talking about how to increase the responses that you get from your banner advertising campaign, not using banner marketing as branding exposure tool. So, keep your ego at home, and take the sales copy hat to the office... This mean don't add your site domain name or URL, in your banner, this will tell your viewers that the only way they can get the information they want they have to click on the banner. Plus, this way you can track the advertising results, and use split testing on your ads to help you optimize your results.
4.- Let Them Know You Don't Want Them To Click Your Banner: Don't get confuse, what I mean with this is that you need to use the ad copy to pre-qualify your banner ad viewers, so you only get clicks from a targeted prospect not just any one. For example, if you don't want free ride seekers, just add the prise of your product or service on the ad copy, this will keep free riders away from clicking, which will increase your web site sales conversion.
TIP: Make your ad sales copy interesting and get your prospects curiosity high enough to make them click to check what you have to offer. And another thing... Make sure your landing page is customize for each banner, this is what will increase sales conversion for you even more.
I recommend you to check Insider Secrets To Marketing Your Business Online 2008 Version. This is the number one Internet marketing training for over 10 years.
In Conclusion: Test your banners, track everything, and do small changes, until you find the winner ad. Split test colors, headline, sales copy, the call to action, and do the same with your landing pages.
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To your success,
Luis Galarza, Internet Marketing Consultant Massachusetts.
About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.
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.Technorati tags: Luis Galarza, Online Marketing, Banner Advertising, Banner Conversions, Banner Ads, Increase Conversions,
2 comments:
Really good article my friend, you got it right on the dot, because I've been trying to learn what type of banners are the ones that are getting the most responses, and you just answer my big question...
Thank you very much.
Keep posting useful stuff, and I will keep coming back.
Ramon Ramirez
Leominster and Fitchburg MA News
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