Thursday, August 21, 2008

Email Marketing Click Through Rate Statistics Put Restaurants On Top

By Luis Galarza - Internet Marketing Tips.

Statistics Show That Restaurants Have A Higher Email Open Rate And Better Email Marketing Response.

At the of 2006 a email marketing study was made to know which industry get the best web conversions from email promotions, the study was made by Harte-Hanks Postfuture Index, which results show that online restaurants promotions generated the best open rates compare to other top industries using email as a form of direct marketing method.

The statistic obtain results from 13 different categories including restaurants, publishing, pharmaceutical, travel and hospitality, conference events, financial services, technology, government, insurance, consumer packaged goods, entertainment, and automotive.

they found out that restaurants use to get 167.7 percent open rates, this is way pass 100%, the fact is that restaurant email promotions were opened and then pass along to others and they reopened it, and that wasn't all, restaurants also had the best click through rates passing every other category with a big 57.5% rate.

Those numbers were impressive knowing that each campaign was a sales promotion and not a newsletter or ezine full with useful content, all those email were design to sell something using special discounts, coupons, and just reminders of a top selling item... Restaurant usually have the best open rates on direct mail marketing too, so I wasn't surprise they got first place on email conversions. Actually, that's one of the reasons me and my wife are also into the restaurant and food business, because you can profit from this industry fast and for a long term if is manage right.

Here is the complete email click-through rate statistics report:
  • Restaurants 57.5%.
  • Publishing 55.6%.
  • Pharmaceutical 23.8%.
  • Travel And Hospitality 23.4%.
  • Conference Events 14.2%.
  • Financial Services 11.0%.
  • Technology 10.9%.
  • Government 9.5%.
  • Insurance 9.5%.
  • Consumer Packaged Goods 8.6%.
  • Other Pharmaceutical 8.1%.
  • Entertainment 6.0%.
  • Automotive 5.7%.

You need to know that this numbers haven't change from studies in 2007, 2008... Just try to improve your click through rate and open rate as much as you can, because that is what separates a successful campaign from one that doesn't increase conversions, which can be for product sales, affiliate sales, or inquiries for another email list.

On of the best ways to start a successful campaign is to delivery your message to a highly targeted audience, people that is in the market for a product or service related to your niche. Then offer them exactly what they want or need.

Recommended Resources.

- Email Strategies Explained.
- Get Messages Read.
- Subject Line Secrets.
- Search Marketing Lab.
- Insider Secrets To Marketing Your Business Online.

To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 bucks, visit the Internet Entrepreneurs Club.

In Conclusion: If your audience are from any of this categories, now you can see where to put more efforts to increase you open and click through rate, make sure you analyze your data to know which campaign to improve or change.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

Email Marketing Click Through Rate Statistics Put Restaurants On TopSocialTwist Tell-a-Friend


Rolv E. Heggenhougen said...

Email marketing: is traditionally known as BULK email, there’s another way:
You have a website.
You send emails.
WrapMail, without installing anything on any desktop or cell phone facilitates:
Every email becomes a showpiece for the organization.
Every employee becomes a marketer.
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
WrapMail turns your everyday email into a branding and research tool (yes, the system reports who is clicking on what and when) for your business at a cost of $5 per user per month.

Luis Galarza said...

I think you got me wrong... First email marketing is the best way to build a strong Internet business.

Second, the strategy you are referring to is good for branding, but is completely off target.

Third, I decide to answer your comment in detail in my next post...

Derek said...

Nice article. I didn't expect for restaurant to have the best click-thru rates from their email marketing campaigns... I would love to know if they use ezine advertising, promotion to their own list, co-registration, or third party email advertising.

Still, cool that food won over other type of goods.

Andrew Lyn said...
This comment has been removed by the author.
Damian Lee said...

Marketing your online business is not hard. It will take some time, effort and a bit of money but you will see a return that makes it all worthwhile. There are lots of ways to market your website. You can go the pay-per-click route and only pay for your ad when it brings a visitor to your site. This is a great way to get started because it is fairly cost effective depending on the keyword you want to use.
Ads And Leads

Anonymous said...

I don't actually believe this data. How are you defining click-thru? Emails viewed? There's no way that people are getting 50% click through as an average.

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