To Start Your Internet Home Business You Need To Know The Basics Of An Internet Marketing Plan For Beginners That Will Help You Start Promoting Your New Business Online With Little or No Money What's Over!
So, always save money to invest in your online business to keep it growing...
Many beginners always make a lot of big Internet marketing mistakes, and I don't want you to fail in the online marketing myth traps.
Here are some of the myth you should avoid:
- No researching the profit potential of the niche market they decide to monetize. This is suppose to be the first step you should make before even creating a web site or blog.
- Not writing a good strategic Internet marketing plan that will help you keep your strategies focus on your business goals.
- Spending too much money in web site design, development, and hosting. Now you can have a nice web site create for about $100 and even for nothing if you use free site builders.
- Thinking they need a top domain name to build a good reputation online.
- If you build it they will come... Without marketing your site you and whoever created your site are the only people that know about your site.
- Thinking they need their own product to start their own Internet home base business.
- Leaving SEO or search engine optimization for last... This is one of the worth mistakes you can make, you need to start optimizing your web site right from start.
- Thinking you need a lot of money before starting using Internet marketing strategies for your business. The Internet is an excellent communication channel that have many free and low cost marketing tools that you can use to test your idea, before investing a large amount of money.
- You need to learn how to use each of the elements and advertising tools that you have point in your Internet marketing plan. So, don't jump into PPC or pay-per-click advertising if you don't know how to use this marketing tool. PPC can eat your bank account if you're not careful.
- Join blogs, forums, and online clubs to learn more about the industry. And to find networking partners... Remember that running an online business is just like running an offline business, you need to take advantage of every networking opportunity you come across, and online is even easier to find a large amount of partners in your niche.
OK, now that you know some of the Internet marketing myth and mistakes many beginners fall in, we can start talking about the marketing plan.
First you will need some of the following tools:
1.- A free professional web site: You can get a Free Microsoft Live Basic Web Site, they will give you a free site with a free regular domain name (www.your-site.com). Yes, it's free, you only need an email account with Hotmail or MSN, and a credit card to verify your age, and done...
2.- A free Blogger blog or Wordpress: If you have a little investment you can get a low cost hosting account which includes free domain name to host your blog on your server. I recommend you to start with a free one so you can test how profitable your niche really is, and then go from there.
3.- A free Squidoo account: Squidoo is an excellent web 2.0 social media tool that has a lot of love from Google... And you can use this to gain more exposure for other top search keywords and you can make extra money at the same time.
4.- A need free classified ads and article directories: You are going to use this to attract more visitors to your site and blog... If you decide to use only a blog, it's OK. Just send the traffic to your blog.
OK, I hope this is not to many things to do, but the marketing strategy will work better if you have all this tools working passively for you.
Here is the step-by-step Internet marketing plan for beginners that you can use to start promoting your new Internet home business, plus you can make money online from multiple streams of income. This system work if you follow it the right way.
Step 1.- Use the free web site as your main company site where all your products or services sales landing pages are going to be. Then you are going to add at least one article per week and then re-write those article and submit them to the article directories. Also, you are going to link to your blog using the main keywords that you want your blog rank for on the search engines.
Step 2.- Your blog needs to be updated at least once per day, you will not link to your main company site from the homepage of your blog, instead you are going to create a blog post with all your contact information, on this post you will have a link back to your main website. What you doing is giving a higher rank back link to your main site, because you will add a link to this post on the homepage of your blog.
Step 3.- You will add a direct one way back link to your Squidoo pages or lenses, and your Squidoo lenses will have one way back link to your main site. The more Squidoo pages you create the better. But, you are going to do this only with the ones with content that it's relevant to your main site niche market.
For example: If your main site is going to be optimize for the keywords "Weight Loss", and your blog can be optimize for a combination of the main keyword and some lower traffic keywords like, "Weight Loss Story". Then your Squidoo lenses will be optimize for as many lower and high traffic keywords (per lens).
How Will You Make Money Online With This Internet Marketing Plan?
Step 4.- If your web sites are targeting a niche that has digital information products or ebooks, regular books, software, membership sites, services, and physical products. You have a larger list of monetization opportunities that range from: Adsense, Affiliate Programs, CPA Networks, Clickbank, Amazon, Zlio, Contextual Ad Networks like Adbrite, Commission Junction, etc... Plus, your own products or services.
Test what's better for you, but here is a little strategy to get started:
Step 5.- Add Google Adsense at the top and bottom of your article on your main site. Don't put adsense on the main page, only on the article pages. You can add a little recommendation section on your main site's homepage for some affiliate product and link to pre-sell or review post on your blog.
Step 6.- Add Adsense to your blog on the top and on the left side of your content. Also you can use other contextual ad networks or CPA networks like Azoogle. Also put a widget from Amazon below the Adsense, and AuctionAds widget at the bottom of each post, you can also try this ads at the top of your posts.... Just test what works better for you.
Step 7.- With affiliate programs, don't link directly to the merchant, link to your pre-sell or review post pages this way you have double chances for visitors to click on Adsense or see something else they are really interest in.
Increase Your Web Site Traffic.
Step 8.- Now you need to write articles at least once or twice per week or more at the beginning, and post free classifieds ads for your affiliate reviews or pre-sell pages, and for your own products. Then Digg and StumbleUpon each article, and blog posts. Also, use Autopinger to ping your blog post right after you post it. And when you Digg or add them to any social bookmarking site, make sure you ping your RSS feed from each of those sites.
Step 9.- Because of the back linking strategy and the one way back links from articles, classifieds, and social bookmarks, your site will start getting a lot of traffic from the top search engines. And this traffic will increase by the month, then by the week, and then by the day.
I recommend you to check Insider Secrets To Marketing Your Business Online 2008 Version. This is the number one Internet marketing training for over 10 years.
In Conclusion: This Internet marketing plan for beginners will not work if you don't provide high quality content on each site. Then test and track everything... You can check my post about Split Testing to learn more about advanced techniques and free resources.
To learn how can you be part of the Internet Entrepreneurs Club for only $2.95 click here.
To your success,
Luis Galarza, Internet Marketing Consultant Massachusetts.
About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.
Technorati tags: Luis Galarza, Online Marketing, Internet Marketing Myth, Internet Marketing Mistakes, Training, Marketing Plan,
3 comments:
Nice tips, I actually only done a few of those strategies, I need to start pushing myself to take more action...
Thanks for the great tips Luis G., I stop over this article today and I think your readers will love.
Marketing Action Plan That Gets Results by G.Entp31
Do a Google search for keywords that best describe my business and see where my site shows up in organic search. As needed, conduct SEO tweaks on my sites for betting rankings
Daily Tasks There's no doubt about it -- keeping up with your marketing tasks can be overwhelming, whether you choose to market via networking, print advertising, or through a strategic set of online techniques. As I have a virtual company and can work with clients from around the globe, I don't like to limit my marketing to local efforts. Having a viable presence online is more important to me and seems to work best for my company. Therefore, I primarily concentrate on things I can do to bring visitors to my website and demonstrate my expertise to them while they are on the site.
Recently inspired by a blog post that I had read, I decided to create a regular daily, weekly, month, and quarterly marketing to-do list. First, I brainstormed a list of ideas of marketing tasks that I perform regularly, and others that have remained on my to-do list for awhile, as I've never gotten around to them. Then I categorized them into either a quarterly, monthly, weekly, or daily task. On the third examination of these tasks, I went through and culled all but those to which I thought I could realistically commit on a regular basis. marketing to-do list as appropriate, or substitute other tasks that are a better fit for your business.
Quarterly Tasks
1. Send out post card campaign to targeted national media list promoting myself as an expert. Prior to mailing, have VA call contacts to update list.
2. Request testimonials from new coaching clients, membership site members, product purchasers, and speaking gig hosts and update appropriate pages on my sites.
Monthly Tasks
1. Update my blog with new reading lists, recommended resources, products, etc. 2. Update the media page on my site with links to new press coverage I've received, press releases I've submitted, and story ideas I can offer to the media.
3. Write promotional copy for free list building teleclass and have VA submit teleclass to major event promotion sites
4. Create handout for free teleclass and conduct teleclass.
5. Send out at least three feelers for potential online collaborations/strategic alliances or joint ventures with other sites, speakers, etc.
6. Create one new information product and upload it to my sites for sale.
7. Check click-through and conversions with ezine and banner ads and determine whether to renew for another month.
8. Research and find one new online advertising resource to try.
9. Write a press release based on one of my articles and submit through PRWeb.com.
Weekly Tasks
1. Check on my Google, MSN, and Click River PPC ad campaigns to ensure they are still current and relevant and update any bids for any keywords on my list where I have been outbid.
2. Write an article for my email newsletter.
3. Find a great resource to recommend in my newsletter and write a personal article for email newsletter.
4. Send out the email newsletter to list.
5. Publish the article on my website.
6. Archive the ezine to my site.
7. Have VA publish the ezine content on my business blog and on my social networking blogs at My Space, Face book, Twitter, and Ning.
8. Have VA submit the main newsletter article to articles banks and distribution lists.
9. Create a pod cast from my article and distribute to pod cast sites.
10. Answer a reader-submitted question and post response in blog.
11. Create one additional blog post on Monday and set it up to publish on Tuesday.
12. Review my Google Alerts and find a new blog with a respectable Google Page
1. Read the blogs to which I subscribe and post comments as appropriate.
2. Review the emails from the discussion lists/forums to which I belong and post comments/questions as appropriate.
3. Log into my social networking profiles at Face book, Linked In, SelfGrowth.com, Twitter, and Ning and approve friend requests.
4. Spend about 15 minutes each at Face book and Self Growth making friend requests, commenting on pictures or videos, or responding to emails.
5. Send 1-2 updates to twitter and Face book profiles about what I'm doing at the moment.
When you have your Internet marketing action plan outlined with quarterly, monthly, weekly, and daily tasks, your prospecting well never runs dry. Many online business owners are so wrapped up in working on their business that they don't make time to work in the business, like performing regular marketing tasks. Consequently, they often experience slow times in their business because they begin to market themselves only when the prospect pool has dried up. If you create and follow an Internet marketing action plan, you'll never be hungry for clients again!
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I didn't quite understood some staff there, but what I did understood was very good. DOn't you think?
Excellent stuff, keep them coming, I'm poor.
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