Pacman 30th Anniversary's Google Logo Is Viral Marketing At Is Best

By Luis Galarza - Gamevertising.

Make Your Logo A Playable Packman Online Game... How Genius Is That?...

Have you seen the new Google logo? You know, the one that is a playable Pacman online video game. Many are calling it the best company logo ever made. I call it one of the best viral marketing campaigns in the history of the Internet!

If you don't know already, is a tradition for the Google guys to change their logo and represent a historic event or a holiday. This is has been a great marketing campaign that it became a web tradition, which give more branding power to the campaign. Now they even have a logo design contest called "Doodle" where they have kids from a national school to draw a Google illustration that represents a holiday or a cause.

But the 30th anniversary of Pacman is the first time where they took the illustration to the next level, and actually turned it into a playable online video game. Which turn into a massive buzz for the company and their brand.


Here some of the benefits they got from this genius marketing idea:

1. A lot of free PR coverage.

2. A lot of buzz from the blogosphere (the world of bloggers).

3. They increase traffic to their search page.

4. They increase searches queries.

5. Like the Burger kings game, they got their audience to engage with their brand for longer periods of time.

6. They created a link baiting super campaign.

7. They build loyalty by creating a valuable interactive experience for their visitors.

8. They turn their logo into a viral marketing campaign on steroids.



Well done! Mission accomplished!...

Here is a video that explain how the Pacman Google logo game worked:



Now is time for you to put your creativity to work and put into action what you learn from this great idea!...

Recommended Resources.

- E-Business Star-up Handbook.
- Step-By-Step Guide To Selling Online.

QUICK PROFIT TIP: Try to make your website or campaign a interactive one. You don't need to use Gamevertising strategies to achieve this, but with simple media, originality, and creativity you can gain similar or even better results.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.

Blerp Me 

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Adsense For Games To Make Money Online: Gamevertising

By Luis Galarza - Internet Marketing Tips.

New Google Gamevertising Innovation Puts The Power To Make Money Online To All Developers And Marketers That Want To Take The Advantage Of This Unique Lucrative Opportunity... Meet Adsense For Games.

Is 200 million online game users the only information you need to know that there is a new hot trend ready to explode? Well, Google think so, and that's why they are entering the gamevertising channel in the online world with their new Adsense for Games service for online game publishers, developers, and any smart marketer who want a piece of this super hot market.

So, if you are looking for recession proof business start-ups in 2008 that will help you make money online even if the U.S. economy still goes down the hill, Adsense for Games can be the lucrative answer you are looking for. The service still in beta like anything from Google anyways, it doesn't mean that may not work, this new Adsense service is in beta because still very new and is open to new improvements after different tests, that will benefit you, and user, advertisers, and Google of course.

Online games is nothing new, is actually been a slow growing trend that picked-up very fast after faster Internet services were available at an affordable price, and after faster and more powerful computers were available for all type of income level consumers. I use to visit sites like Shockwave, AE, and other small portals to play free online base video games. The best one were always available at Shockwave and AE, but when you wanted to play a old school (Atari type) video game the best places were other small game portals that now can increase their online revenue with Adsense for Games. For many of this sites this mean the chance to add an extra stream of income to their Internet business, which is always good because that's the way the rich become rich.


Gamevertising (Video Game Advertising).

This is a new type of marketing strategy that was created in 2006 to gain more exposure and more intense brand engagement by putting ads in popular video games from top selling consoles like PS2 (Playstation 2), Xbox 360, Nintendo Wii, and now the no so new PS3 (Playstation 3).

The first test prove that gamevertising really works after increasing sales for a few top brand advertisers, one even took the approach a little further and develop it's own and even became one of the top sellers in 2007, that was the Burger King video game. And for that same reason was just a matter of time to take this new marketing or gameketing to the web, where more than 200 million people worldwide are playing video games, which is a big chance for marketers and publishers to make money, and such a opportunity has become even easier with the launch of Google Adsense for Games.


How Adsense For Games works.

The whole thing is very simple... You can put the ad code at the beginning of the game, before every single level, after every level, before exiting the game, etc., the options are open for you to experiment and see where you can get the best click-through conversion rates. The ads will be display as images, flash animations, and text blocks which can also be change and test to find the best type of ads for your gamevertising venture.

Here is a video that show you how it works:


Now, there is some limitations that will make new marketers to jump in, for example before you even thinking on applying for the beta test you need to have an establish online game portal with at least 500,000 plays per day, plus because the service is targeting just the U.S. and the U.K. a minimum of 80% of those players need to be from this two countries.

Your chances to profit for this still open, I will give some tips on how to make money online and how new marketers can still jump in into this hot new passive income machine.

To get more advice about how to make money with Adsense and gamevertising visit the Internet Entrepreneurs Club.


Recommended Resources.

- Internet Wealth Explosion Training System. NEW! Scam review.
- Internet Marketing For Publishers. All strategies in one course.


In Conclusion: If you already have a web video games portal with 500,000 plays or more will crazy if you don't try to add Adsense for Games as an extra money making stream.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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Marketing Experiment: Burger King Found The Holy Grail of Marketing

By Luis Galarza - Internet Marketing And Make Money Online Tips.

It Is Possible That Burger King Found The Holy Grail Of Marketing?

Well in 2006 Burger King turn a marketing experiment into a marketing hit. Before I continue, what do you think will be the holy grail of marketing? What about getting a large amount of people spend hours viewing and interacting with your brand, and even have them paid you to do it.

Wow! Just imaging a powerful such marketing strategy will be, how much new customers will you company generate, how many more sales, and what about doubling your income and profits, because people is paying you to view your brand and marketing message. Well, my dear online marketers this is exactly what Burger King did. By mixing a good design and develop video game with their branding strategies.

They actually have their customers paid $3.99 for each video game, which feature their King, the Whopper Jr., and the Subservient Chicken. The game development aim to the most popular video game console on that year, which is still the number one today, the Microsoft Xbox.... the video game have the BK characters riding racing small motor-bikes, bumper cars, and also you need to give hamgurgers to people, the game became so popular that it sold over 2 million copies in about 4 weeks, which made it the best selling xBox games that was launch on the holiday season in 2006. Plus, was part of the top 10 best selling video games of that year.

Did the marketing experiment worked... Yes, it did! Burger King increase sales on that quarter and pull a 9% increase on their revenue.

As you see while others were talking about video game advertising or Gamevertising, BK were taking that new brand marketing channel into the next level, by making it's own game, that turn into a viral marketing bullet.

As a marketing beginners with not much money to invest, how can you still use such a good marketing strategy?

This can be a big question, but before I give you some tips on how you can apply such a strategy and find your own holy grail, you need to understand that this post it's mean to inspire the creativity in you, it's about thinking different ways to have your customers engage with your brand, and build trust.

TIPS: A few simple things you can do to gain some viral marketing momentum for your Internet business.

1.- Go to sites like Elance.com, Guru.com, and Rent-A-Coder, and hire a video game developer to create a small but fun video game that is related to your company. And maybe make you the main character in the game.

2.- You can create something that doesn't compete with your main offerings, and give it away for free. Remember that have to be something that can carry your brand and site URL with it. Also, need to be something that people is looking for, because if nobody is looking for what you created, your campaign will fail from start.

3.- If you decide on using online video, to have the same effect as Burger King video game did, you need to make a long video with a lot of quality information. Ad, slide show, images, or at least a white board to help people interact better with with you.

I hope this few tips can get you started, and maybe find a marketing holy grail that will generate massive web traffic and revenue for you.


Recommended Resources.

- Internet Wealth Explosion Training System. NEW! Scam review.
- Insider Secrets To Marketing Your Business Online. New Version.
- Search Marketing Lab. To be ahead of the SEO strategies that work.
- Insider Secrets To Email Marketing. Learn List Building and Ezine Marketing.


To learn how you can be part of an online small business association full with Internet marketing experts and consultants less than 4 bucks visit the Internet Entrepreneurs Club.


In Conclusion: Always experiment with different ways to get your customers spend more time with your brand, and a marketing message that will make them understand what you offers are.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

A proud member of
- The International Association of Home Business Entrepreneurs
.