Video It's Killing Your Squeeze Page Conversion Rates

Video Squeeze Page

One of the not so new email marketing strategy everyone is talking about is video squeeze pages... Almost every guru and average marketer around is telling you that if you want to get the most out of your lead capture landing pages you need to add the magic power of video, and soon you will see your conversions go sky high.

What a false statement!

The truth is that a well design, simple, focus, and with great copy lead capture page have nothing to gain from adding video to it. In fact, after many different tests and research me a few other well recommended online marketers notice that a good list building landing page that have a solid conversion rate of 60% to 70% can go down to only 15% to 20% conversion rate very fast... That means that you can brake your opt-in rate cycle by putting this type of media on your site.


THE PROBLEM.

In lead generation your

Video Squeeze Pages: When And How To Apply Them

In the game of direst response videos are many myth that need to be clear, that way you can make a smart decision on how to or when to apply it in your Internet marketing plan. Direct response video is the art of using online video copy as a sales tools for your products or to generate more opt-in subscribers to your list.

Now so far video haven't generate a big money to big companies like Google (YouTube), because they are trying to make money out of the free media content through advertising and promotions. But. when it comes to use it as a sale tool for products or services, this interactive media is a big WINNER! That's why now you see many online marketers using video instead of text copy to sell their products. And many of them recommend to use it on squeeze pages to boost your lead generation efforts.

BUT.... Yes, this is a big 'BUT'!

When it comes to

How to Use Free Travel Gifts Certificates To Increase Web Leads & Sales

By Luis Galarza - Mobile Marketing.

As You Already Know People Like To Travel, Which Make It The Perfect Free Incentive or Gift You Can Provide To Your Site Visitors and Current Customers To Increase Web Sales And Grow Your Customer Base!...

This is absolutely true, has been tested for decades by many small & mid-size businesses and even by top corporations. But, there still are many companies that haven't use this powerful promotion tools in their marketing to maximize their sales and profits, and your company is may be one of them. Just imaging having a strong irresistible offer that will pull people to act now and even bypass objections by keeping their mind on the benefit of going away to a nice place for absolutely nothing. And what about if you don't have to buy the ticket or vacation package either.


Is It Relevant?

This is the interested part of this online promotion, a free travel incentives may not be relevant to your niche, market, or not even closely related to your products or services, but that doesn't take the fact that a free travel gift is really relevant to people's desire to have a fun relaxing vacation paid by someone else.

So, a travel gift may not be related to your offerings, but still a powerful promotion just because is related to what people want.

For this reason adding such incentives as a bonus can make your offer appeal to more prospect than you will actually loose if you didn't add it. So, it would work on almost any market your in, I really think you can use free travel bonuses as part of your offer and get a boost in web sales, you won't regretted! Just test it out, but don't forget to apply split testing and tracking in your marketing, to acutely measure results.


Increase Web Traffic, Leads, And Sales.

If you already doing business online you may already know that one of the Internet marketing strategies every guru or expert talks about is that you need to offer free gifts or bonuses to increase sales, traffic, list opt-ins, paid members, etc.... When you offer something for free to get visitors to opt-in is OK to offer an ebook, report, video, audio, webinar or teleseminar, and consultation. But, when you are trying to sell something online it can be really hard to come out with the perfect bonus that will increase the value of your offer in the mind of your prospect, and most of the times you don't get the results you were expecting or needed to cover your marketing and business expenses.

The fact is that by adding vacation giveaways or travel incentives to your offer you can maximize your ROI (Return On Investment). Why? Because travel gifts tend to appeal to a larger demographic group than other traditional Internet premiums.


Here some ways you can apply these premiums:

- To increase online ads responses.

- To make more consulting appointments.

- To motivate your affiliates.

- To improve email marketing responses.

- To boost survey inquiries.

- To increase membership site subscriptions.

- To drive more traffic to your site.

- To maximize PPC results.

- To encourage eBay customers to paid fast.

- To boost OTO (One Time Offers) sales.


If you notice, there are many ways you can use vacation type of premiums to gain better positive results that will give your Internet business a higher revenue. I will talk about some of those areas a little more in later posts, for now I just want you to consider these type of incentives as a tool to gain more web sales and customers.


Where Can I Get Travel Incentive Certificates?

The best place I know and I always use is the Incentive Marketplace, they offer a compete selection of vacation certificates and booklets that you can giveaway to your prospects and customers!

Recommended Resources.

- E-Business Star-up Handbook.
- Step-By-Step Guide To Selling Online.

QUICK PROFIT TIP: Using this type of marketing give aways right, you can see results almost immediately. To optimize the sales process of your offer, I recommend you to combine it with a complementary ebook or report where you can give some industry information or tips. This way you can keep the promotion tide to your brand and products.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.

Blerp Me 

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Become Split Testing and Tracking Maniac

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

Knowing What's Split Testing And Tracking Important... Top Online Marketers And Super Affiliates Use This To Track Results And Increase Response!

The number one success factor for any Internet marketing plan and strategy, is testing and tracking the results of each part of your marketing or advertising campaign, and then you can use the data to help you optimize your ad copy, sales letter, or landing page in order to make it more effective and increase web conversions.


Split testing and tracking is....

This is just a powerful tracking strategy of the response that different versions of your ad or landing page delivers. For example, if you have a banner promoting your web site on a high traffic blog, you can use a split testing script that will show two or three different colors of the sames banner, then you need to track the banner click-through and see which color banner ad had the higher CTR or click-through-rate.... Then just keep the ad color with better results.

Now you need to know that testing needs to be a never ending task, this will increase your web conversions and ROI or return-on-investment. Like on the example above, after testing the color of the ad, now you can test the ad copy, or even be more specific and test just the ad headline. Then test the rest of the sales copy, etc...


How type of Split Testing and Tracking are available for marketers?

There are many type of split testing techniques that you can use on your site and always you can come out with one that better works for the kind of business or product you are selling, but the most popular web conversion testings are:

- Multivariate Testing: This is when you test different areas of your landing pages with a targeted audience and see what converts better.

- A/B Split Testing: This one is good for banner ads, landing pages, and email. Here you split you audience in two or more small groups and then expose them to a sales or ad copy to see which one have better conversions, then you will use the best one to target a large audience.

- Bounce Rate Tracking: This is when people visit your web site or blog and leave without visiting another web page on the site.

- Exit Rate Tracking: This is when a person visit your web site or blog and click to check other pages on your site and then leave.

- Taguchi Method: This is a method created by Genichi Taguchi, his testing method is devided in 3 different tactics: The loss function, the off-line quality control philosophy, and innovation in the design of experiment. The Taguchi Method can be confusing for any marketing beginner and even for some advanced marketers, and actually will take me a whole blog post to explain it in detail to you... But, in Internet marketing using the Taguchi Method is when you plan your marketing test by understanding the real function of your ad, product or website, and the goal you want to achieve... then you can apply this data into the multi variables of your site or ad that will be change for the testing and tracking. I hope this help you understand how this method work for online statistic testing. If you want a complete explanation about this go to the Taguchi Method page at Wikipedia, but I don't really recommended because it can be confusing.

- HeatMaps: Heatmaps use to be only a tracking system to check web sites and search engines visitors eye movements... But, now a heatmap can be also use for any type of web sites or landing pages, where you're not only get a tracking data on the eye movements of your visitors, but also on where they click, where they move their mouse, and more... This can help you understand your visitors better, with this information can help them find what they are looking for faster, and you can find money making VRE or virtual real estate where you can put affiliate programs, Google Adsense, or advertisement.


What are some of the areas you should test?
Some of the areas that you should test to increase your web site and ad conversions are:

- Headlines.
- Sales or Ad Copy.
- Forms.
- Images.
- Colors.
- Pricing.
- Offers.
- Font.
- Layout.
- Registration Pages.
- Advertising Campaigns

If you aren't using split testing as part of your result tracking methods, you are loosing a lot of sales... You need to learn what to change and when to change it, but the more you testing you do the more practice you will get. You can also hire a split testing manager or adviser to help you optimize your landing pages and ad copy.


Resources:

- SplitTester: This is a free split testing tool that anyone can use.

- CrazyEgg: This free heatmap tool is good for bloggers, because you only need to copy and paste the java script in your blog and start collecting the data.

- OpenX: Download this free tool to do ad split testing on as many pages as you like. The only problem is that the last version doesn't give you CTR data... Check the plug-in below.

- OpenAdsMods: This plug-in will give you all the CTR data you need to help trash bad banner ads, and keep the converting ones.

- Split Test Accelerator: Complete Taguchi testing for landing pages.


I also recommend you to check Insider Secrets To Marketing Your Business Online 2008 Version. This is the number one Internet marketing training for over 10 years.


In Conclusion: Start using split testing and tracking right away on every web site, landing page, and advertising campaign. And them call me and the morning to let me know how your web conversions are doing.

To learn how can you be part of the Internet Entrepreneurs Club for only $2.95 click here.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

A proud member of

The International Association of Home Business Entrepreneurs

.

Technorati tags: Luis Galarza, Online Marketing, Multivariate Testing, A B Split Testing, Taguchi Method, Bounce Rate, Exit Rate, Heatmap,

Internet Marketing Books Are Full Of Crap

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

There Is Something You Should Know About Buying Internet Marketing Books At Your Local Bookstore Like Barners'n Noble. Actually, I'm Not Recommend You To Buy Any Book About Marketing On The Web Or Making Money Online From Those So Called Experts!

The reason for this is very simple, how can someone teach you anything about online marketing if they never sold anything on the web, or the only thing they sold online were their books on Amazon.com, which means that Amazon sold it, not them...

A lot of this books only talk about planning, budgeting, research, etc... Things that need to be part of every marketing strategy but they don't really say anything about making real sales online or teach you what works or doesn't. And this is not all, there are a lot of fake experts that will try to sell you on the B.S. dream of becoming a millionaire if you have a computer, that you can make millions with no effort, no investment money, and absolutely no work... Please!

My advise is don't listen to this so called Internet marketing experts even is their book content looks good and is well written!

Get rich quick schemes and super fast money making machines don't get develop in just 2 days, or 4 weeks, or even 3 months, and sometimes it will take years for an online business to build a solid revenue stream.

Remember that the Internet is an always changing marketing channel that in order for someone to know how online marketing really works they have to be working on it every single day. And this is a problem because even if they want to teach you how it works, by the time they finish writing their book that information may be out of date.

An online business can be really hard at first but you need to do what any successful businessman does: "Trash what doesn't work, keep doing what works, And keep testing and adjusting your strategies to increase response and get high sales conversions".

So, keep trying, keep learning, keep testing, keep adjusting for better conversions...

Good luck and hope you a successful holiday for your business.

To learn how can you be part of the Internet Entrepreneurs Club click here.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

Technorati Tags: Internet Marketing, Internet Marketing Books, Business Tip, Increase Sales Conversions.

A proud member of

The International Association of Home Business Entrepreneurs
.

6 Ways To Avoid Low Sales Conversion Rates Web Site Design

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog.

Here Are 6 Things A Successful Site Must Communicate To Get High Conversion Rates!

It doesn't matter if You Just starting your Internet business or you are planning to re-design your current website, your site better communicate your message to your web prospects the right way or you will be planning to loose from start. And that means low conversion rates.