One of the best ways to learn how to successfully set up an e-commerce web site is by learning from other entrepreneurs or website that are already successful. That's why today I decide to review a great business website called RIO Fight Wear (http://www.riofightwear.com ), this site is an online retailer of MMA fight gear, which I personally recommend you to use if you looking to purchase mix martial arts fight clothing and gear, their shopping system is link with PayPal which makes it easy and very secure shopping experience.
A few of the things that you can learn from RIO Fight Wear are:
1. All their products are highly relevant to their targeted niche. So, if a person looking for "Combat Sport MMA Amateur Competition gloves" they will find it there. This single aspect of an online retail business can boost your sales and leads.
2. Another great lesson you can learn from this etailer (Online Retailer) is the fact that they proof to you their site is legitimate by showing you their security certificate right on the top of the page and that they use a well known secure online payment system like PayPal. Posting your security certificates on top builds trust in your visitors mind, and research shows that this factor can maximize your response.
3. Making it easy for your prospects and customers to communicate with you for extra question, making orders (excellent for those web users that are still afraid to make purchases online), and get help if anything when wrong with an order. They do this by posting an 800 toll free number at the top of their site, which builds fast confidence on prospects even if they planning to order online. This is another reason I love doing business with RIOFightWear.com.
4. They give you a demonstration of some of the products they offer right on the from page, which can lead to quick sales or increase of the quantity of product on an order.
5. Also they do a great job on showing you the best deal of the day and top sellers which can also give you instant sales and increase the quantity of an order. Just make sure that if you post a "Deal Of The Day" promotion is really a good deal, like RFW does.
6. Building a list of hot prospects it should be part of any Internet business marketing plan. RIOFightWear does it very nice by keeping their sign up form above the fold, this mean that the web form is on top and visitors don't have to roll down to see it. List building is a great way to keep prospects up to date with new products, sales events, promotions, company or industry news, and educate them on how to use your products right.
7. One of the best ways to automate the marketing of your site and get free web traffic is by offering your own affiliate program, that way you can get other marketers who want to resell your products without all the hassle promote your products all over the web to audiences you would never be able to get to by yourself.
I have to thank RIOFightWear.com for being a great online company many entrepreneurs like us can learn from.
Luis E Galarza,
Internet Marketing Specialist.
Tweet me for any question!