Thursday, December 16, 2010

Video It's Killing Your Squeeze Page Conversion Rates

Video Squeeze Page

One of the not so new email marketing strategy everyone is talking about is video squeeze pages... Almost every guru and average marketer around is telling you that if you want to get the most out of your lead capture landing pages you need to add the magic power of video, and soon you will see your conversions go sky high.

What a false statement!

The truth is that a well design, simple, focus, and with great copy lead capture page have nothing to gain from adding video to it. In fact, after many different tests and research me a few other well recommended online marketers notice that a good list building landing page that have a solid conversion rate of 60% to 70% can go down to only 15% to 20% conversion rate very fast... That means that you can brake your opt-in rate cycle by putting this type of media on your site.


In lead generation your
squeeze pages are your tool to sell an opt-in or subscription to your course or newsletter. Now, this selling process it should happen right away after a person visits your landing page. If, your headline, sub-headline, giveaway (if any), and sales copy (your list of benefits for your audience) don't do the job, a video will just make the whole experience even worst.

Some of the elements a squeeze page needs to be successful:

 1. Needs to be fast loading, and adding a video will make it slow.

 2. Needs to have a compelling and benefit focus headline.

 3. Needs to have a list of bullets pointing to all the benefits to the reader.

 4. Must show the opt-in form above the fold, which mean your visitors don't need to scroll down to see it. This can be hard with some video formats.

 5. Also need to show those benefits right away to your visitor before they click away from your page.

Yes, if you add heavy media to your site where benefits should be shown fast, your bounce rate will increase. Bounce rate is when people visit your site and click away from it right away. If you bounce rate is high, you are loosing many good leads, don't you think?

Now there are occasions when a this type of media will work wonderfully on a opt-in site, like I explain in my last post "Video Squeeze Pages: When And How To Apply Them". Also the only themes I found to meet the design required to great responses can be found at this templates designer, they offer over 80 different templates.  Also, if you want themes design and optimized to promote affiliate products check this killer templates.

Here is a quick list building course and free report to help you avoid some of the mistakes many newbies make when trying to capture prospects for their business. Remember building a list is just the first step in email marketing success, that's why you have to make sure to set it up right from the beginner.

Yours truly,

Luis E Galarza,
Your Internet Marketing Specialist.

Video It's Killing Your Squeeze Page Conversion RatesSocialTwist Tell-a-Friend

No comments:

Related Posts Plugin for WordPress, Blogger...

Success Quote

1. Marry the right person. This one decision will determine 90% of your happiness or misery.

2. Work at something you enjoy and that's worthy of your time and talent.

3. Give people more than they expect and do it cheerfully.

4. Become the most positive and enthusiastic person you know.

5. Be forgiving of yourself and others.

6. Be generous.

7. Have a grateful heart.

8. Persistence, persistence, persistence.

9. Discipline yourself to save money on even the most modest salary.

10. Treat everyone you meet like you want to be treated.

11. Commit yourself to constant improvement.

12. Commit yourself to quality.

13. Understand that happiness is not based on possessions, power or prestige, but on relationship with people you love and respect.

14. Be loyal.

15. Be honest.

16. Be a self-starter.

17. Be decisive even it it means you'll sometimes be wrong.

18. Stop blaming others. Take responsibility for every area of your life.

19. Be bold and courageous. When you look back on your life, you'll regret the things you didn't do more than the ones you did.

20. Take good care of those you love.

21. Don't do anything that wouldn't make your Mom proud.

By H. Jackson Brown Jr.