Tuesday, August 16, 2011

The Legal Part Every Email Marketing Piece Should Have [Affiliate Disclosure]

Affiliate Nexus Tax Law

I seen many online newsletters or ezines publishers that don't have one special area in their emails. Is a legal note that protects you from any type of bad subscribers looking to make a quick buck from new online entrepreneurs like.
So, if you just launched your first affiliate and email marketing campaign because you learned that list building is the best way to build your Internet or affiliate business, which is very true, but if you forget to follow the commercial email laws approved by the FTC you might be building a path of trouble for you and your new start-up.

Now, not just beginners are making this huge mistake, I seen many top marketers' email marketing messages without the proper legal information. Now I'm not talking about the Email Spam Law which is something everyone using email as a promotional tool should follow from the beginning. What I'm talking about is the FTC Affiliate Link law (PDF ebook) in email messages, so even a message like the one noted below is not enough!
"This email has NOT been sent without
your consent. 
You are receiving this message due
to you, or a person using your e-mail address,
registering for our information or product(s). 
To give up your upper-hand and no longer
get excellent, FREE information that we send you
on how to be an amazing home business
owner, just unsubscribe below. 
However, when you do this, you will no longer
be sent ANY free information, tricks or tips
or bonuses on operating a profitable
online business ever again. (Its permanent).. 
Thank you and we enjoy helping you achieve
Wealth & Freedom for you and your family!"

In order to take this note and make it full bullet proved you should also add a Disclosure or Disclaimer right under that one, here is an example I found on the Warrior Forum, which is very nice and short and can also be use at the bottom of your website or blog:
"Disclosure of Material Connection: Some products and services mentioned on this site may have been provided at no cost by suppliers seeking endorsements or testimonials. Also, some of the links in the posts on this site are “affiliate links” which means we receive a commission when you make purchases. This is disclosed in accordance with the Federal Trade Commission’s 16 CFR, Part 255: http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html"

When you promoting others people products or even your own you need to be inform of all the changes and laws that are affecting Internet marketers, specially in the area of email and referrals. Like the new affiliate marketing' sales tax law from California that just hit the industry!

Here are some videos about this to help you understand the law and deal with them:

What to do if the Affiliate Nexus Tax is approve in your state?

Opinions about the Affiliate Nexus Tax Law mistake!

So I recommend you to set a RSS feed for this type of news on your Google Reader so you can be on top of new changes, also check affiliate networks for information, this way you can act right away to adjust to the changes.


Luis Galarza,
Local Web Marketing Specialist.

The Legal Part Every Email Marketing Piece Should Have [Affiliate Disclosure]SocialTwist Tell-a-Friend

No comments:

Related Posts Plugin for WordPress, Blogger...

Success Quote

1. Marry the right person. This one decision will determine 90% of your happiness or misery.

2. Work at something you enjoy and that's worthy of your time and talent.

3. Give people more than they expect and do it cheerfully.

4. Become the most positive and enthusiastic person you know.

5. Be forgiving of yourself and others.

6. Be generous.

7. Have a grateful heart.

8. Persistence, persistence, persistence.

9. Discipline yourself to save money on even the most modest salary.

10. Treat everyone you meet like you want to be treated.

11. Commit yourself to constant improvement.

12. Commit yourself to quality.

13. Understand that happiness is not based on possessions, power or prestige, but on relationship with people you love and respect.

14. Be loyal.

15. Be honest.

16. Be a self-starter.

17. Be decisive even it it means you'll sometimes be wrong.

18. Stop blaming others. Take responsibility for every area of your life.

19. Be bold and courageous. When you look back on your life, you'll regret the things you didn't do more than the ones you did.

20. Take good care of those you love.

21. Don't do anything that wouldn't make your Mom proud.

By H. Jackson Brown Jr.