What Is Online Banner Advertising And Its Benefits? [Video]

Web Banner advertising it's also known as Online Display marketing, which is a image based promotion of goods and services over the net usually in a web presence through an ad network, this network is in chart of managing your campaign that is delivered through a line of partner websites or publishers. These type of advertising images are what online marketers refer to as

How To Increase Banners CTR From 1.5% To 15% Or More

I know many online marketers said that banner advertising is not so effective or it doesn't work. The fact is that display based advertising does work, one prove to that fact is seeing big player like Google jumping in the display ad market. Now is also true that this type of Internet marketing medium has low click-through rates or CTR of

9 Ways To Better Banners Ads Click Through Rates & Online Marketing Results

Ad Click-Through Rates

New Internet market statistics show that the poor hard working online banners ads are still the number one thing marketing tactics consumer hate, avoid, and ignore the most. In fact, consumers said that they ignored display ads 43% more than any other type of advertising like newspaper, radio, etc.... This, must be one of the reasons display advertising click-through rate when so low back in 2008 (only 0.015%), at least that number is up on 2010 giving us a little hope(0.09% click-through rate).

Here are the statistics obtain by AdweekMidia and Harris Poll as cited on Adweek blog in November 2010 that showed what ad type consumers ignored and disregard the most on 2010:

20 Ways To Advertise For Free Now And Get Results

Free Online Advertising

When people talks about where and how to advertise for free on web, most beginners think about online classifieds, safe list services, and ads only news groups (forums). This mediums will not give much result, if you really want to spend your time doing some free Internet marketing you need to focus on proven strategies and resources that really work.

Before using any of the places below you need to make sure to have a good marketing plan for each campaign and a tracking system to help you understand which marketing efforts or campaign are giving you the best results, also this would give you insights on how to tweak your ads to improve responses. If you don't have a business yet, here is a free training package to get you started.


OK, here are some of the best places where you can set up an advertising campaign for free and get some good fast results:


1. Submit unique useful articles EzineArticles.com. This is the number one article directory on the web. So, if you are going to do article marketing, this is where you need to start.


2. Submit unique articles to GoArticles.com. For many this is the second best directory. Personally I think is great but is not number 2.


3. Submit unique articles to Buzzle.com. This is another awesome directory that gets a lot of traffic, and can some to your site.

Tip: Write tips lists like "Top Ten Tips To", this type of articles get a lot of traffic and online publisher love to use them in their newsletters. Also, don't use submission software or apps. The strategy works better if each article is unique, Google and almost every other top search engine don't rank duplicated content.

4. Create educational pages or lenses at Squidoo.com. The lenses are already optimize for search engines so is great way to be on the top ten results for keywords that your site or blog might not be ranking well. Plus, it give your site a lot of ranking juice.


5. Create more educational pages at Hubpages.com. Some people think that a hub is easier to get high rank on Google, even better than Squidoo. But, why limit yourself to a single marketing source. Remember never put all your eggs in one bag!


7. And even more at Google Knol. This is a content publishing site that done give you search ranking juice but can be rank easy on Google (what a surprise, I know...) giving you another spot on search results for relevant keywords.

Tip: A simple technique to make this pages informative and unique is by writing a long list of tips relevant to your market and product (at least 100 small tips). Then make an educational page on each of this sites with every 10 tips from your big list. But, this time you need to provide a little more detail information on each of this tips. So, use the small version of each tip to create article for the directories, and re-purpose those articles with longer detail information to create this pages.

8. Create an account on USFreeAds.com. This classified site have a lot of love from Mr. Google, so is for sure a must use Internet resource.


9. Another great no cost classified site is Oodle (http://www.oodle.com ). This site have the power of displaying your ad through a bast network of very popular sites like: Facebook, MySpace, Walmart, Adpost.com, and many more... To advertise information or digital products, look for the sub-category "Announcements" under "Business".

Tip: Treat this classified ads as article directories and post ads with unique content. Just make sure to track results so you can spot your winner ads.

10. Create a Facebook Fan page with the name of your company or product. Then invite people from your personal profile to like it, also post everywhere.


11. Create a second Facebook Fan page using the main targeted keywords (keyword research tool). This way you will get an extra presence on the web and search results. Plus, you can add your site or blog links to pages profile.


12. Find relevant online news groups or forums and contribute to the community with helpful information, great questions, etc.. Make sure to read the group policies and see if they let you add a signature file at the end of your posts. Join those that let you add a signature file first.


13. Look for online groups that have a marketplace where you can advertise your products and services like in DigitalPoint.


14. Create a Twitter profile, use your name or company name as username, but use your keywords on your display name to boost search engine traffic. Don't forget to add your site link on the profile information.


15. Open a new account on Yammer, a social microblogging service like Twitter but for business owners. Use the group feature to build your network and find leads.


16. Get a free listing on Kudzu online local directory. They can help you get lot of traffic from a local and targeted audience.


17. Claim your local listing on Google Places formally known as Google Local. It doesn't cost you anything and usually businesses added to Places, get the top search results without much optimization.


18. Manual traffic exchange program are good if the service have a lot of members, that's why I recommend Traffic Swarm. It works excellent, just remember to collect leads (list building), don't try to sell anything at first, you will sell later.


19. Viral list building services, can work find depending on the amount of member just like traffic exchange. Before signing up for one of those services get a free email account at Yahoo, AOL, etc., to get their offers. And use same approach, don't sell, build your list from it, meaning get leads.


20. Create and submit educational videos to online video sharing sites like YouTube or Veoh. read my post "Video Marketing Starts With Good Spreadable Content" for some good tips.


If you don't have much time to do all this, I recommend you to invest in ATM which is a traffic automation software that works excellent and is very easy to use.


I hope this zero cost advertising tips can help you increase your web site or blog traffic.

To your success,

Luis E Galarza,
Internet Marketing Specialist.

Tweet with me today!

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Your Own Affiliate Marketing Ads vs. The Merchants Promotional Materials

By Luis Galarza - Internet Marketing And Make Money Online Tips.

Most Merchants Want You To You Use Their Marketing Materials To Promote Their Affiliate Program or Products. Knowing When Is Find To Use Your Own Affiliate Marketing Ads Or The Merchants Can Increase Your Sales And Commissions or It Can Drop Kill Your Chances To Success!

I always recommend affiliate marketing beginners that if you want to become a successful associate program marketer you better off designing and using your own promotional materials for each product your want to promote. Before I show you an easy way to write sales copy for your ads, you need to know that it doesn't matter what type of Internet marketing strategies you are planning on using, to make ensure a very successful Internet advertising campaign you need to learn how to apply split testing and tracking to each of your campaigns.


Making Testing and Tracking an Easy Task.

There are many ways to test and track an ad online, but for now you need to know two things that will easy this process, specially if you are just starting your Internet business, plus analyzing your marketing data can help you improve your ads, and drop those with low sales conversions. The two marketing tips below will help you increase your responses, and spot winner ads faster.

1.- Write sales copy and create graphics ads for the affiliate product you are promoting targeting the main benefits to the product audience.

2.- Create a strategic landing page, and strategic landing pages are those closely relevant to each ad sales copy. Landing pages can be name squeeze pages, sub-niche blog post, lead capture pages, and interactive landing pages.


The Good, The Bad, And The Ugly Of Merchants Promotional Materials.

Many new online entrepreneurs promote affiliate programs with the ads provided by the merchant, which is OK if you want a few sales here in there, but if you want to increase your commissions the best way is to have the control of your advertisement, and I'm not talking only about the place where you are going to post your advertising, I'm talking about having control on the sales copy, analytics, and tuning. These are not the only reasons why you should avoid using merchants promotion tools, there is also the fact that you will be one of the bunch of other affiliates (your competition) using the same ads, which will eventually lower the ad response.

Now, you also need to know that in some cases is perfectly OK to use the affiliate company's marketing materials... So, how would you know when it's OK to use the merchants promotional tools? Simple, if the affiliate program is from a brand name online or offline merchant like Walmart, Amazon, Dell, etc. is OK to use their ads, it's actually recommended to use the ads that have their logo or company name on it, because their consumer credibility will help you increase clicks through and sales.


What happens when you promote exclusive merchants or smaller companies? Here is when the next tips apply.

The Good.
Using merchant marketing materials is good because most of this ads are already been tested and proven to have good conversions rates. Also, if you use their pre-made ads, save you the time you will need to put in creating your own graphics, and sales copy. Plus, they are excellent for marketers with no sales copywriting and graphic design skills.

The Bad.
Like I said before, you will be competing for the same target audience using the same promotional materials as many of the merchants affiliates. Another thing you should know is that many merchants have a great product or service but lack of the ability of writing good sales copy, which will kill your sales opportunities. That's why if you create your own ads you can avoid this problem.

The Ugly.
Many small online merchants will try to make the most out of their affiliates efforts, by always branding their image ads with their website URL. This branding technique can also steal many of your sales, because some people will not click the banners in your site or blog and will just write the merchants URL on their browser, which not give you any credit for the sales or leads your marketing generated.


Affiliate Marketing Tips.

1. Stick to text ads because they deliver higher click through conversions.
2. Only use merchant advertising materials that aren't brand with their company name, product name, and URL.
3. When designing your own image ads or banners, keep them direct to the point, and use text to make the sale.
4. When using articles or blog posts as promotion tools, avoid using those provided by the affiliate company, because unique quality content is very effective.
5. If you promoting products to your email list, you can increase your conversions by writing your own email promotion.
   

What is the best approach for you? Please, let me know what you think is a better way to promote associate programs?

Recommended Resources.

- Search Marketing Lab. Updated daily.
- Bebiz: Niche Internet Business Builder. New.
- Insider Secrets To Marketing Your Business Online. New Version.


To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.


In Conclusion: As you can see both alternative have cons and pros, and you need to decide what's better for you make the most out of your web traffic. Personally I prefer to create my own ads and promotion material, but I had to used unbranded ads in my affiliate marketing campaign with good results. Is all about testing, analytics, and tuning those ads.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

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Customize Your Ads Like Brazzers: Adult Internet Marketing Tips

By Luis Galarza - Internet Marketing And Make Money Online Tips.

Another Thing We Can Learn From The Adult Internet Marketing Industry. How And Why To Customize Your Internet Ads Like Brazzers?

I told you that following the adult industry marketing and business practices can help you learn strategic techniques that will put you ahead of the game when using direct marketing that delivers better responses or conversions. This time I want to point a good strategy that it suppose to be a part of the "Internet Marketing X Files: Learning Million Dollar Marketing Strategies By Example" that is going to be launch very soon... The only different is that in the site you are going to get in detail advice on how to apply this techniques on your new or current offline and online small business for massive profits. But, today I want to give part of this strategies away for free, so you can use it to increase your Internet marketing or affiliate marketing response conversions starting today.

In this post I mention Brazzers (adult content), a professional online adult video site that is becoming one of the best adult sites on the Internet, providing a paid video subscription service. The first thing they do to put their Internet marketing campaign experiment to the test is using advertising channels that targets web users that are looking to watch adult videos and DVD's online. Some of the channels they use are online adult video sharing sites like RedTube (adult content), which is an adult kind of YouTube just like Xtube.

Brazzers show you how to apply strategic innovation in the marketing campaigns, by customizing the ads so it can blend as content of the site where they are advertising on. The technique is very simple but, it works...


Make The "Customize Your Ads" Strategy Work For You.

This technique can be apply to display or image ads like banners, videos, and more... Brazzers use a set of interactive display ads that look just like the preview screen shots of RedTube videos. Now, to make this online advertising technique work for you, one of the things you can do is to customize your ads to behave just like the content or structure of the publisher's website.

What do I mean with that? Well, one thing that RedTube screan shots do is that they will show their visitors a slide show of picture from the actual video when viewers put their computer mouse over the image they are interested to watch. So, Brazzers ads don't just look as if part of the site structure, but they also behave like one, by giving viewers whom put their mouse over the ad a preview of the content with a small photo slide show.

Why they do this? Because they know that RedTube test different type of preview techniques, and now they are sticking to this the photo slide show, which means the tactic works to help people decide which video to watch first, and to increase click through to other webpages. So, Brazzers did what you are doing right now... learn Internet marketing techniques from successful online businesses. This way they know what can increase conversions, so they can try it first.

TIP: It doesn't matter how good is your source of information, or how good another company is doing with one technique, you need to track and test everything you do, because what works for others may not work for you. But, if your analyze your tracking and testing data you can make it work for you by tunning your ad sales copy, display, and interactivity.


Recommended Resources.

- Internet Wealth Explosion Training System. NEW! Scam review.
- Insider Secrets To Marketing Your Business Online. New Version.
- Search Marketing Lab. To be ahead of the SEO strategies that work.


To learn how you can be part of an online small business association full with Internet marketing experts and consultants less than 4 bucks visit the Internet Entrepreneurs Club.


In Conclusion: Analyzing the adult Internet marketing industry best practices can give you a good idea on how to promote your Internet business more effectively. Start planning how to custimze your ads with the site where you are spending your advertising budget, so your can increase your ROI or return of investment.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

A proud member of
- The International Association of Home Business Entrepreneurs
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Send Instant Messaging Ads With EyeWonder InstantWonder

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

Want To Send Instant Messaging Ads To Cell Phone Users Now Is Your Opportunity... Instant Marketing Is The New Money Making Cow! Are You Ready For It?

The InstantWonder (PDF ebook) instant messaging advertising service has been launch by EyeWonder which is a provider of stream video and audio technology for online broadcasting and rich media advertising without the need of a media player or plug-ins downloads.

EyeWonder said that InstantWonder instant messaging ads delivery service can be use by advertisers as online video marketing and rich media advertising tool to reach millions of IM users across multiple online IM platforms.

This new service can let online marketers to send ads to user of:

- AOL's Instant Messenger.
- Microsoft's Windows Live Messenger.
- Yahoo Messenger.
- ICQ Intstant Messenger.
- MySpace's MySpaceIM Messenger.
- And many others...

EyeWonder already put InstantWonder's instant messaging ads service to the test, with top notch tracking system and they saw a marketing interaction rate of 15% to 20%. The beta test was apply to all the IM platforms. EyeWonder has the ability to target viewers in this huge IM market with no problem by using geographic, behavioral, and by day targeting.


Is Instant Messaging Ads By EyeWonder A Good Advertising Opportunity?

Well, let's analyze this for a minute... Knowing that instant messaging is the fastest growing Internet communication tool use by young adults and all size business people, which use IM on a daily basics at their business offices. EyeWonder CEO Michael Griffin said "That for advertisers having an advertising service that can deliver their ads to users to the top 5 IM tools is a dream come true!"

1.- IM ads give any online entrepreneur or small business the opportunity to target an audience size like the one offer by the Super Bowl and for a fraction of the cost.

2.- You can reach a massive amount of web viewers in a short period of time.

3.- More ad views means more web traffic, and more web traffic give you a higher ROI (return on investment) and better Internet marketing results.

4.- Market research firms has projected that by the year 2013 instant messaging will be the number one communication choice for enterprises.

5.- Did you know that IM is use by 66% of Internet young adults that spend more hours in from a computer using messaging services.

6.- Because of their audience reach InstantWonder is indeed a powerful new advertising service that needs to be use to generate fast targeted traffic.

Here is a free whitepaper or ebook from EyeWonder that explain everything about InstantWonder.

Also if you want to get started today watch the new 2008 marketing video training guide for beginners:

- Free Video Report "How To Start A Successful Internet Business".

Make sure your pop up or hover ad is clear and direct to point, this will insure it's success.

To learn how can you be part of the Internet Entrepreneurs Club click here.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

Technorati tags: Luis Galarza, InstantWonder, Instant Messenger Advertising, Internet Marketing, Instant Messaging, Online Adversting, EyeWonder,

A proud member of

The International Association of Home Business Entrepreneurs