Wednesday, February 09, 2011

8 Crucial Factors In A Successful PPC Campaign [Market Research]

Pay-per-click advertising.

What do you think is the most crucial factor in a PPC (pay-per-click) campaign? This is the exact question made to a large list of search engine marketing followers, and the results where just like I predicted. Well, not all the results but I least I knew exactly which PPC element would be on the number one spot.

There are many different elements when it comes to setting up a successful pey-per-click advertising campaign. But, almost every search marketing expert will agree with me when I said that
'Keywords' or choosing the right keywords for you campaign is the number one factor that can turn your marketing campaign into a success or a failure.

To choose the right keywords I recommend you to use a good keywords research tool. And, I'm not referring to those tools you can find for free online, those are great to find on demand topics for your site or blog content, but when it comes to PPC keywords research the approach is a little bit different. The two tools I use to make use a search term converts into sales very well are:
  • Affiliate Elite: This tools let you spy on your affiliate competition and tells you which keywords are the ones making them profits.
  • PPCWebSpy: This one is a great tool that also let you spy on your competitors pay-per-click, not just affiliates.
If you wandering what tool I use for SEO (search engine optimization), I use many free tools, but I refine my market or keyword research with Keywords Elite and Mass Money Makers (SAT). Both are great to find money making search terms you can use to create websites about or webpages or for article marketing.

The Market Research Result.

Below is the results from the survey and poll where hundred of top online advertising expert. Here they answer, what they think is the most important element to create successful pay-per-click advertising?
  1. 14% said its the offer.
  2. 9% said its the ad copy.
  3. 11% said its the design of the landing page.
  4. 11% said its the copy on the landing page.
  5. 6% said its the keyword and bid management.
  6. Everyone agree that the tools or technical part isn't as important.
  7. 34% said are the Keywords.
  8. 3% said is the account and structure of your campaign.

It doesn't matter where you are planning to advertise (Google Adwords, Yahoo, Bing Ad Center, etc.), the important action here is for you to carefully pick your keywords, test and track your result so you can tune your campaign accordingly. Here is a complete marketing training course you should check to learn the ins and outs of how to set up a successful PPC campaign and everything related to selling online.

Best regards,

Luis Galarza,
Internet Marketing Specialist.

8 Crucial Factors In A Successful PPC Campaign [Market Research]SocialTwist Tell-a-Friend

No comments:

Related Posts Plugin for WordPress, Blogger...

Success Quote

1. Marry the right person. This one decision will determine 90% of your happiness or misery.

2. Work at something you enjoy and that's worthy of your time and talent.

3. Give people more than they expect and do it cheerfully.

4. Become the most positive and enthusiastic person you know.

5. Be forgiving of yourself and others.

6. Be generous.

7. Have a grateful heart.

8. Persistence, persistence, persistence.

9. Discipline yourself to save money on even the most modest salary.

10. Treat everyone you meet like you want to be treated.

11. Commit yourself to constant improvement.

12. Commit yourself to quality.

13. Understand that happiness is not based on possessions, power or prestige, but on relationship with people you love and respect.

14. Be loyal.

15. Be honest.

16. Be a self-starter.

17. Be decisive even it it means you'll sometimes be wrong.

18. Stop blaming others. Take responsibility for every area of your life.

19. Be bold and courageous. When you look back on your life, you'll regret the things you didn't do more than the ones you did.

20. Take good care of those you love.

21. Don't do anything that wouldn't make your Mom proud.

By H. Jackson Brown Jr.