Wednesday, January 12, 2011

Pay Per Click Ads Click Through Rate: Google Is Not Number One

Everyone knows Google is the number one search engine in the world and for that reason many online marketers think that when it comes to the engine with the best pay per click ads click through rate, must be Google the company on top. But....

Web statistics show a very different type of result. Between the top three search firms, Google, Yahoo, and Bing. Bing has
a 1.50% CTR, Yahoo a 1.24% CTR, and the big 'G' has a low 0.97%, which put Microsoft new reinvented web search tool the number one when referring to PPC advertising click through, and that my dear entrepreneur demonstrate why super affiliates using this type of advertising prefer posting their marketing message on Bing or Yahoo, and leave the big 'G' as last choice.

Don't get wrong Adwords are a prime source of profitable traffic, but when you are in a low budget you should give the other two networks a try, just keep the same approach when it comes to planning your campaign.

Here is the research results from 2009:

Bing has the best click-through rate!

Have you ever use any of the two other text based advertising networks for your online campaign? If, please share your insights about your response. The same you can do if you want to share information about Adwords. Don't forget to split test and track your campaigns.

Sincerely,

Luis Galarza,
Internet Marketing Specialist.

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