At least that's what many marketers think, I personally I think having a person manage the SEO and SEM of your process of your online business and have a good arsenal of tools (software, apps, plugins) to help you automate many of the elements is the best marketing approach for site or blog owners.
Search engine optimization and marketing is something that no Internet marketer can do without. Why is this so important? Simply because if your website is search engine optimized, it means that your website is ranking well on the search engines like Google - Bing - Yahoo - and Ask.com... This means that a lot of people are able to find your website. It is a simple numbers game actually—more traffic means more business.
But, search engines have the quality to make sure that web traffic you get is highly targeted. And that's the reason why marketers just cannot neglect SEO.
In one phrase: "SEO is the best marketing game in web town."
But, at the same time, it is too much to assume that every marketer out there can spend a large chunk of their time doing things that might enhance their chances on the search engines. Truthfully speaking, the things that most people use—such as blogging, marketing with articles, lead generation, etc.—are dead in the water without the help of some SEO juice.
These are marketing practices that will work only if you spend a lot of time with them and be quite consistent, which is definitely not going to be possible for the simple reason that if you are going to spend a lot of time optimizing your website, you won't have any time to manage your business!
Remember that you need to spend 80% of your efforts on marketing your business, and 20% on managing it. If you spend more time on promoting your products, when are you going to have time to set-up your sites, check and measure analytics, improve your offers, and manage your email newsletter and subscribers?
That is the reason why such a lot of people are looking at software applications that help them to get some worthwhile search engine optimization done. Software applications might work in various ways to improve the prospects of an online entity, and hence there is a lot of favorite-playing going on here. But, if you were to take a closer look, you would find that there are a few basic things that any optimization tool needs to have and that decides their reputation actually.
1. The first important aspect is the analysis. These SEO tools will analyze each aspect of your website and tell whether you are doing the right thing. They will look at your keywords, the tags you have used, the images on your homepage, etc. and will even tell you suggestions on how you can tweak your website so that its prospects are improved.
2. Search engine tools will also submit your website on popular online directories. If you have articles, they will submit them on highly popular article marketing directories as well. The intention is the same—to get your website more in the open.
3. Search engine optimization programs will do something that you probably won't care much about—technical things such as H1, H2, H3 tags and so on. These are actually very important things, because the right tags can add to the relevance of your sub-headings and titles in the eyes of the search engines.
A good SEO plug in, app, software or tool can even take your website to the number 1 position on your favorite search engine. If you are going to try it yourself, it could be a really long time before you reach that glory.
The one I recommend for Wordpress bloggers is called SEOPressor and is a great tool that acts like your personal expert and search promotion manager:
TWEAKS TO BOOST RANKING!
Here are a few tips about on page and off-page optimization that you can apply to your site or blog right away:
1. Keep a list of targeted and relevant keyword.
2. Put keywords on page titles.
3. Put keywords closed to the beginning of your blog posts or articles.
4. Don't stuff key-phrases in your article.
5. Keep the keyword use around 10% of the total content of your articles.
6. Link to other relevant pages in your site and to outside references.
7. Make sure that your first back links to your blog are highly relevant to your target keywords.
8. Write and submit at least one article to high traffic directories.
9. Use your keywords in the anchor text that links to your site or pages.
10. Use small image files, and use the "ALT" html code to describe them. Also don't forget to use your keywords in it.
I hope the resources (SEOPressor at http://tinyurl.com/26uf8xo ) and tweaks mention in this post will help you get the most out of your search engine optimization efforts.
Luis E Galarza,
Online Marketing Specialist.
Follow me on Twitter:
Sent from my BlackBerry® by Boost Mobile