What Is Killing Your Article Marketing Success And How To Fix It [Poll Results]

A new market research poll showcase what's killing your article writing efforts and together your content marketing success. The study was done by Squidoo, where 1213 people respond to the question "what is stopping your from writing articles?"

Top 20 Article Marketing Tips For Better Branding And Authority

Tips to improve your content!

Developing an expert status is a great way to increase brand exposure and build your online authority, and there is not better way to develop your expert status than writing unique quality articles and submit them to high traffic text content directories like EzineArticles.

1 * Become a purple cow: Your article must be original and show your personality, or don't try to copy the style from other authors because it lower your web authority.      

2 * Target in your readers, by keeping your content focus on solving your audience problem. Most articles don't get any responses when it doesn't deliver value to the reader.

38 Free Articles Marketing Secret Tactics From EzineArticles.com

EzineArticles Directory

One of the lessons I learn in the world of business is that you don't have to reinvent the wheel in order to become successful, in fact there are more success histories of top entrepreneurs that follow or copy what other successful people were doing and their level of success passed those that they follow. For example; Bill Gates with Microsoft.

Top 20 Free Article Marketing Tips By EzineArticles.com

Article Syndication!

Before we jump on this very useful marketing tips, you need to know that EzineArticles.com is the number one Article directory on the web. And because of that have become one of the most powerful free marketing tools for any online marketer or entrepreneur.

So, why not learn article marketing from the dudes that are on top of the food change!

Here are the training tips:

1 • Diversify your audience by writing from different points of view: the insider vs. the outsider and his vs. hers.




2 • Repurpose Your Content: Remove promotional content and references to pictures or tables. Or 'In this blog' language when submitting your blog posts to the directory.



3 • Writing Tip: Keep your article simple, eliminate unnecessary words and write what you know. Be unique.


4 • Article Writing Tip: Use descriptive language to paint a picture for your readers. Show them, don't just tell them!


5 • Dress your article to impress your audience - Your article should captivate readers and deliver great unique info!


6 • Experiment! Try using a template for an article. Take a 2nd look at your Resource Box. Try something new!


7 • Don't hold back when giving out solid info and techniques. Make your articles stand out and solidify your expertise.


8 • Including your name in the Resource Box means you own your content and that you are proud of your content.


9 • Run out of topics to write about? Revisit old articles and jot down your reaction. A new opinion = fresh articles!


10 • Score points with your readers by choosing links that are info-rich, related to your expertise and not covered in ads.


11 • Relevant links get more traffic. Make your link content match your article topic to draw more readers to your site.


Tips when using EzineArticles.com (http://www.ezinearticles.com ) article service:

12 • Visit your Author Bio lately? Check that you're sharing as much about yourself as you can and fill in any blanks.


13 • Here's a glimpse of one of the inter-floor slides going into the new EzineArticles HQ building: http://is.gd/hHEva :-)


14 • Member Support is your ticket to getting your EzineArticles-related questions answered with a smile!


More Words of Wisdom:

15 • Write in a natural language and the rest will follow. When you focus on perfection, you often lose direction.


16 • Keep it simple! Readers aren't looking for a novel; they just want the info. Be concise. 400-700 words is ideal.


17 • Essential Content Writing Trait: Perseverance. Maintain a purpose in spite of difficulty, obstacles or discouragement.


18 • Find your passion and write about a topic you're truly knowledgeable about. Your readers will feel your enthusiasm.


19 • Web-related projects can fill slow periods: http://is.gd/hVsDw They included EzineArticles in #23!


20 • When was your last title writing power hour? Invest an hour writing nothing but titles, prioritize them and get writing.

I hope free article marketing tips can help boost your writing and your web traffic!

To your success,

Luis Galarza,
Internet Marketing Specialist.

Learn how to use content to build your email list:
http://ListBuildingBullet.site50.net.

Tweet with me at:
http://twitter.com/Luis_Galarza.



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5 Minutes Article Writing Marketing Technique

Writing an article that you can use as a Internet marketing tool to boost your market authority and to increase your web site traffic can be a lot of work and even a little bit scary when you are a beginner.

That's why I want to share a little brainstorm and content research strategy I use to create 30 to 50 articles in one single day.

Now before I continue, you need to make sure that you provide a lot of value in each of piece of content you create. This is very important for your brand and market authority, also if you provide quality that will more that boost your website or blog traffic.

The Article Writing and Marketing Strategy.

Before crafting a new piece of information you need to know what your audience need help on. To find out you should:

- Do keyword research to find out what information your audience is seeking help on. For this use a free tool from Wordtracker at:
http://freekeyword.wordtracker.com

- Then search Amazon to see if there is a report, book, ebook, or course about the subject. This tells you that the problem is on-demand.

I've realized that my research for an average article or blog post looks like this:

1) Type in your keyword phrase to Google, Google Blogsearch, Technorati, etc..

2) Visit many websites and blogs of the result.

3) Find useful pieces of text or content.

4) Do a search for the same keywords on Twitter, Facebook, and Linkedin, to know what others are talking about the subject on the moment.

5) And copy them to Notepad.

6) When the Notepad gets full, I step
back.

I read the notes and ideas for an introduction or for content ideas and every other part of the article just flow.

Easy enough, don't you think?

One more thing. Make sure to create unique quality content, don't duplicate, enhance!...

So why not give it a try right away and see how many article can you create in 5 minutes or less. Let me tell you it works.

To your writing success,

Luis E Galarza,
Content and Web Traffic Specialist.

Learn how to build at list with content:
http://ListBuildingBullet.site50.net

Tweet your questions at:
http://twitter.com/Luis_Galarza

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Sent from my BlackBerry® by Boost Mobile

14 Unusual Blog Posts and Article Ideas - Part 2

By Luis Galarza - Internet Marketing Tips.

You seen many marketers giving blog posts tips and ideas all the time. Today I want to share some unusual ways to get some content going on your site!

We all hate write's block, specially book writers, journalist, bloggers, and marketers who love using articles as a marketing tool. We all been there, you are ready to write a post, you even have some ideas of the things you want to talk about and then puzzzz! All the inspiration go away, your mind is completely blank or overloaded of ideas and can't concentrate on one that can be turn into an article.

What do you do when this happened to you?

One thing that works great for me is to stop thinking, and first fine a quite area and relax, then look for 1 or 2 inspirational source of information. These inspirational sources can be articles, other blogs in your industry, videos, pictures, etc.. And then decide between the two which one to focus your writing on now!

Remember focus on only one idea, then you can do as much research as you want to help you provide a great informative peace of content to your readers.


Before I give you the tips, I think you should watch this video where the writer of the script for the movie "Crash", an Oscar award winner writer Bob Moresco has to said about writers block!



Hope you enjoy the video, which has a great advice form a top writer. Please let me know what you think about it on your comments.



The Unusual Writing Ideas!

OK, here are the ideas I promise, feel free to use them as you please:


1. Talk about your failures and what you learn from them.

2. Take your failures to the next level by turning them into advice. Show how you face each down time.

3. Write about your successes, and share tips to help others achieve similar success.

4. Find a video related to your niche and write a simple introduction and post it on your blog.

5. Find articles related to your content and review its content. Point the good and the bad form it.

6. Share your top source of incoming traffic.

7. Showcase good tweets about you from your follower (like testimonials). This is a great way to generate trust.

8. Blog about lessons you learn from one of your Twitter followers and Facebook friends.

9. Write about what you think other blogs in your industry are doing great.

10. Share your site and business goals with some details.

11. Find article that have a set number of tips relevant to your niche and then write a post for each of those tips with details.

12. Make a post about anything useful you find on other websites relevant to yours.

13. Write about how you got the idea for you latest articles.


If you think this post is incomplete. Well, that is just another good post for you (idea number 14), completed by writing a post on your blog and just link to this one to provide the extra information to your readers...

Recommended Resources.

- Blog Mastermind.
- Blogging To The Bank 2010.

- Step-By-Step Guide To Selling Online.

QUICK PROFIT TIP: Be transparent and resourceful, this way you will always have new content to provide to your readers.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.

Blerp Me 

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Article Marketing: Increase Click-Through Rate

By Luis Galarza - Internet Marketing Tips.

Article Marketing Is One Of The Most Internet Marketing Strategies Recommended By The Pros, Because Offers Many Benefits To You And Because It's High Conversions. Now Is Time To Tune Those Articles To Increase Click-Through Rate!

Article marketing is one of the best ways to build your online credibility and send targeted wen traffic to your site, but many new and experience Internet marketers still don't apply article syndication strategies that can really boost their revenue. They don't know all the benefits that have writing articles, which include getting high click through rates, plus high web conversion rates that turn into more sales, more leads, more blog readers, more Adsense clicks, and more downloads. That's why before I tell you how you can increase your articles click through rates I need to make sure that you know all the great benefits you can get by writing targeted articles for your audience.

I know you may already know some of the key benefits of article marketing but as you know most of my blog readers are Internet marketing beginners, and I need to make sure they know why they should start writing right away and submit their work to article directories. I know that writing articles or reports takes time and can be a great challenge for many of you, I know this because I pass for the same scary path, but after you get use to it, you will be putting together content reach articles and reports in no time... Just get start it and you will develop your skills in time, but you can still start taking advantage of this online marketing technique right from the beginning, you will increase your click-through rate when your writing skill get better, or you can use the tips below to boost your click-thru right from the start, I think that will be better, don't you think?


Article Marketing Benefits.

There is no dough that if you want to increase your website traffic, your sales, and online credibility, articles can do all and more for you or your small business. And it doesn't matter type of business or industry you are in, you can always use content syndication tactics to grow your online or offline business. Yes, publishing information to expose your business on the Internet can be very beneficial for offline companies as well, in fact content distribution and publishing is an old offline marketing strategy that has been used by thousands of marketers, what the Internet did was make the process easier and available for businesses of all sizes and levels.

Here are some of the benefits you can get by writing articles to promote your business or as affiliate marketing tool:

- Build your online credibility.

- Position yourself as an expert in your market.

- Those two help increase sales and convert more visitors into customers or opt-ins.

- You leverage other sites traffic to expose you marketing message to prospects.

- You gain more ground on top search engines results.

- You get one way back links to your site or blog.

- Help you increase your search engine ranking.

- Other publishers get to use your articles on their site or in their email newsletters.

- All that means a lot of targeted traffic for your site.

- Multiple points of contact with your audience will increase your web authority.

- Plus, articles are non-intrusive marketing, that's why they have high click-thru rates.

Article Marketing Tips To Increase Click-Through Rates.

You need to optimize your articles to increase two type of click through conversion rates, I know you maybe didn't expect this, but is the truth, let me explain:

The first one is to make the directories visitors click on your title link so they can read the article, because when you content get publish on content sites or directories visitors only get to see the title which is competing for their attention with another 20 or 50 titles, in some directories visitors may get to read a sneak preview of it, but in some of the top ones like Ezine Articles you only get to show the title among a lot of others headlines, also your title is what search engine users will see on the results so needs to be good enough to make them click to go read the rest of your information (remember content distribution helps your SEO or Search engine optimization efforts).


Article Title Optimization Tips.

The title or headline is the most important part of you articles, a good title (like "Steve Job Death: Article Marketing Campaign or Writing Mistake") will have more visitors reading the rest of your content, but a bad one will kill all your opportunities to get more readers or worst you won't get any traffic, leads or sales. Here some tips to make your titles increase click-through rates:

1. - Use long title, long titles had been proof to get better responses. So, use longer headlines of at least 70 characters to get your point across.

2. - Always start your titles with your main keyword or key phrase, this will help your articles get better search engine ranking.

3. - Go after the long tail, so instead of optimizing your headline for "car insurance" do it for "Toyota Camry car insurance". This will give you better conversions becuase your information is targeting a specific audience need. Plus, this send us to marketing tip number 4...

4. - Use a mix of relevant keywords to help you content get a wider reach through search engine results, plus is a better way to provide a powerful title for your information that is highly targeted. For example: "Toyota Camry Car Insurance In New York, 7 tips To Find The Best Agent". As you can see this article is keyword rich and very specific.

5. - The best title creates urgency to be read now, by inducing curiosity in the mind of your readers or by activating a question in them that needs an answer now. So, if you want to do this to last example, you can write some like "Toyota Camry Car Insurance In New York, 7 Shocking Reasons Why You Should Outsource". With this title I am activating the "why", the "Where", and the "What" questions that will make the right visitor to start reading right now.

6. - Two headlines or title formulas that work really good to get people to click your links are the "How To" and "(number)+(Main Keyword) Tips To". You can brainstorm many different mixes for this to formulas and write some good headlines to increase your click-thru rate.

7. - Make sure your article titles offer a promise that you can deliver in the body, so make sure you really know what you are writing about. Make you title clear and to the point, people is looking for specific information, you will increase click-through if you tell them you have what they want in your content.

The second thing that you need to optimize is the performance of each article, which mean that people is taking action after reading your information, this action can be clicking the links in your author resource box and making a purchase, read more relevant information at your content site or blog, or signing up for email updates or newsletter.

Before continue with the article marketing conversion tips, you need to make sure you don't use the content for a sales pitch, because that doesn't work, and is completely against the terms or use of most directories and distribution services, leave the sales pitch for the resource box.

You should provide useful information to an specific segment of your target market, the information needs to be unique and high quality so it shows your expertise and authority in your niche. These elements will build your credibility in the mind of your readers, and then, and only then you present your sales pitch, which needs to be located in the resource box. Now let see how you can increase your click through and overall conversion rates...


Article Body and Resource Box Optimization Tips.

First you need to have a clear Internet marketing goal on what you want to achieve with your article publishing campaigns. Write a small marketing plan for each campaign so you can have a road map of each step and strategies that you need to put your effort on to make it work.

1. - Keep it short and to the point, WRONG! Yes, keep it focus on one specific subject or better on a long tail key phrase, but make your articles a little longer than usual, why? Because this will help you rank for many combinations of long tail keywords on top search engines. Plus, you will have more space to provide detail information on he subject so your readers can get a better understanding of what you are trying to teach. But...

2. - Make sure you provide good information without giving away all the secrets. Make sure you provide a link to the place where your readers can get the whole enchilada, or the shopping list. What I mean with the shopping list, is that you may want then to opt-in for an email course or newsletter, or want them to download an ebook, and then use a set of follow ups to sell the main product, which can be your own or an affiliate program.

3. - Use the "Part 1 - Part 2" strategy, This strategy work excellent for blogs, content sites, and for list building. What you is write a set of 2, 5 or more step by step type of training course, then provide submit part one and even part two to directories and tell your readers on your resource box where to get the complete course or the other 4 or more part of the course.

4. - To increase your article marketing click-thru even more try to offer something for free, a report, ebook, membership, video, audio, or email course like the one I mention on tip number 4, but make sure you make it clear that they can get it for free, zip, nada...

5. - If you're a new user of content submission directories and syndication services you may get some low conversions at the beginning, because you haven't build your credibility, web authority, and market expertise. Well, I got a solution for you that will help you get good responses, build your credibility, increase brand exposure, get more traffic, and even make money in the process. The answer to this problem is simple, provide a free download, but make sure that you tell your readers on your resource box that is an instant download, no email or sign-up require, this simple ad will get high click-through rates even more than other old users.

To make this strategy a successful one, make sure the free download is a digital book, actually it should be a viral ebook, one that they can give away for free or resell for whatever price they want by giving then free PLR rights or free giveaway rights. To turn the viral ebook or viport into an automatic sales machine include promotions for your own products, or endorse affiliate programs.

6. - If you are planning to build your web authority through article and video marketing you can provide insights and facts about a problem and a quick solution, then in your resource box send your readers to watch a training video that is on your site, the video can be host on Youtube or any other good video sharing site. This will increase your video popularity, website traffic, web authority, expert level, and conversions.

7. - Make you content spreadable or viral by providing unique quality content with step-by-step details, and list of resources, this will make more and more web publishers to use your content in their sites or ezines, also try to provide remarkable information to increase link baiting chances. This way you will get more eyes reading your content which will turn into more click throughs.

As you can see if your title don't turn viewers into readers it doesn't matter how good is your content if nobody will never read it, that's why you need to balance your the time you work on your headline, on the content and on the resource box or offer. Many marketers said that the perfect balance is 20% on your title and 80% on the information. I think the perfect balance is work 20% on the title, 40% on the information, and 40% on the offer for the resource box.

To get unlimited advice about article marketing visit the IE Club.


Recommended Resources.

- Keyword Research Software. Top Internet marketing tool.
- #1 Internet Marketing Training Course. Learn that and more.
- Search Marketing Lab. 24/7 SEO and PPC Up to date training.


In Conclusion: Follow those article marketing strategies and you will increase both click through rates and responses in no time. Now the rest in on you, so do the Nike way, just do it! Stop spotting and start writing, you will see results sooner than you think.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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Steve Jobs Death: Article Marketing Campaign Or Writing Mistake

Steve Jobs Well Alive And Full On Ideas!

By Luis Galarza - Internet Marketing Tips.

Even Big Companies Like Bloomberg Use Remarkable Headlines Or Article Titles To Generate Buzz... But, A "Steve Jobs Death" Type Of Headline Can Fire Back. Internet Marketing Campaign or Mistake, You Decide!