Friday, March 09, 2012

The Changing Nature Of Marketing To Content [Video]

Content Creation Is The New Marketing

Today I want to share with your a great video where two expert and co-founders of the CCA Marketing Agency, which by the way is the PR firm behind the promotion of the movie blockbuster Transformers... They share their experience opinion about how traditional marketing have gone into an drastic evolution path that made it go from being in from of the content, instead now turn you into the actual content provider...

Marketing = Content Interruption

Marketing = Content Creation

And this is a huge truth that many traditional thinking entrepreneurs try to denied, what they don't know that covering their eyes and looking the other way means the beginning of their inevitable failure!

This change of outbound to inbound let increase the mastering of what Seth Godin coined as 'Story Telling Marketing', and now everyone has become a crucial ingredient on every business and branding strategy.

Here is the presentation, enjoy:

As you can see content marketing now has become you main asset and you need to integrated into your strategies mix, because if you don't do it your competitors will.

You business success,

Luis Galarza,
Web Marketing For Local Businesses.
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Success Quote

1. Marry the right person. This one decision will determine 90% of your happiness or misery.

2. Work at something you enjoy and that's worthy of your time and talent.

3. Give people more than they expect and do it cheerfully.

4. Become the most positive and enthusiastic person you know.

5. Be forgiving of yourself and others.

6. Be generous.

7. Have a grateful heart.

8. Persistence, persistence, persistence.

9. Discipline yourself to save money on even the most modest salary.

10. Treat everyone you meet like you want to be treated.

11. Commit yourself to constant improvement.

12. Commit yourself to quality.

13. Understand that happiness is not based on possessions, power or prestige, but on relationship with people you love and respect.

14. Be loyal.

15. Be honest.

16. Be a self-starter.

17. Be decisive even it it means you'll sometimes be wrong.

18. Stop blaming others. Take responsibility for every area of your life.

19. Be bold and courageous. When you look back on your life, you'll regret the things you didn't do more than the ones you did.

20. Take good care of those you love.

21. Don't do anything that wouldn't make your Mom proud.

By H. Jackson Brown Jr.