|Web conversation monitoring|
A new poll (survey) that ask web business users what are the top 3 elements they monitor online got some even results. As you know with all the web 2.0 tools and social media networks out on the net businesses need to keep on top of conversations about their brand, products, industry news, and their competition. This need of keeping up to date with all that information had created a new market of paid and free real time social media monitoring services and tools that you can use to check what your audience is saying about you and your company.
But, what you suppose to monitor?...
Below are the main 3 factors that can have an impact on your Internet marketing and branding efforts.
OpenForum poll ask visitors "what of the following you monitor in real time?"
1. Brand Mentions - 12%.
2. Journalism - 12%.
3. Competitors - 12%.
4. All or none of the above - 62%.
As you can see is an even result, and the 62%, comes from most entrepreneurs answering "all of the above", which includes me. I personally recommend you to check on all three elements:
- Conversation about your brand on Twitter, Facebook, Digg, etc..
- What journalist and bloggers are writing about you.
- And what everyone are saying about your primary and secondary competitors.
By monitoring all this aspects you can help develop and fix the conversations, or at least showing proof and facts to help the noise sound in your favor.
So, start checking social media, because your competition is already doing it!
Luis E Galarza,
Internet Marketing Specialist.
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