Monday, May 05, 2008

Wii Marketing Program Mistakes

By Luis Galarza - Internet Marketing to Make Money Online.
Wii Marketing Program Mistakes You Need To Avoid... The Most Popular Video Game Console In The US Dirty Secrets!

This is a marketing analysis me and my wife like to do as a learning project every week, and now I decide to give you the inside notes of every research we will be working on it. Today I want to share are views about what's happening to the Wii marketing program, which can help you avoid Nintendo business mistakes or stop them before they hurt your brand and revenue.

This is a case where rapid success without the proper analysis can damage your branding efforts, press the rewind button on your income, and even kill your business!

Facts About The Wii Marketing Program.

A great marketing strategy made the Nintendo Wii the number one video game console in the US. selling over 24 million units, putting Xbox in second shipping 5 million units less their number, and keeping PS3 (Play Station 3) in third place shipping half of the units sold by the Nintendo. This mean that their program really works. How they did it? Simply by providing a unique gaming technology that has a catchy feature that had made their console so popular video game fanatics of all ages. Before Nintendo opt it to market to a small sector of the video game market and they did it successfully, but many people thought that Nintendo will died soon because they didn't have the power to take on Xbox and Sony PlayStation... And The Wii show that they were wrong.

This show once more that innovative marketers are the ones to get the upper hand on any market.

Marketing Mistakes.

Yeap! Wii program has some dirty secrets that can destroy the success of this console if Nintendo doesn't do anything about it. That's why is always good to keep your marketing and business process in check so you can spot any mistakes or unethical development that can hurt you company.

Here are the reasons that can kill the Wii:

- Short supply for on-demand product.
- Most of their third-party video games suck.

As you can see the Wii is a victim of their own success. Look like Nintendo weren't ready for such a rapid growth that took their system to the top of the list, but this won't matter if you can meet the high demand for your product. This marketing mistake is sending their video game buyers to their competitors. This single error can represent a huge lost of potential revenue for the Nintendo guys.

The second big mistake is a complete lack of quality control for video games created by third party developers. Because so far the only 11% or 20 games have a good rating, compare that to 26% for Xbox 360, and 33% for PS3.

This teach us that when you, your company or your products depend on others like employees, freelancers, sub-contractors, affiliates, you need to have a good quality control system that can help you spot the good from the bad and make good decisions before the final product meets your prospects and customers. Remember that your branding and authority depends a lot from your reputation.

Tomorrow I'm going to talk about how to apply quality control to your Internet marketing, blogging, and money making opportunities.

Recommended Resources.

- Complete Internet Income Plan Videos.

In Conclusion: Keep a closed eye on your brand reputation, and build a good quality control analysis system, and avoid the Wii marketing program mistakes.

To learn how can you be part of a small business association full with social marketing experts for only $2.95 visit the Internet Entrepreneurs Club.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

Technorati tags: Luis Galarza, Online Marketing, Wii, Nintendo Wii, Marketing Program,
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Mike J said...

Great post man, you really took your time to get this article together... And thanks for the keyword list.

petertparker said...

Hi Nice BLog Search engine optimization (seo training) is the process of optimizing a website through an extensive mixture of tasks that help improve a website’s presence on the search engines.A person using a search engine will specify criteria (keywords/phrases) about something they are interested in.

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8. Persistence, persistence, persistence.

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