Wednesday, February 01, 2006

BUSINESS TIP: What can we learn from Robert Goizueta, Coca-Cola CEO

By Luis Galarza

Today's Business Tip.- Did you know that CEO, Robert Goizueta introduced a strategy he called "intelligent risk taking."

He introduced Diet Coke - the first extension of the Coca-Cola trademark. Within two years, it became the #1 low-calorie soft drink in the world. That was a big risk for the company, excellent choice by Robert when he saw that the fitnest market sales start going up. He saw the opportunity and he took it.

In 1985, Goizueta launched New Coke - the first change to the cola's formulation in 99 years. It tested well, but it didn't sell (you not always win, but always need to have a back-up plan). Although critics called New Coke "the biggest marketing blunder ever," Goizueta turned it around. He re-introduced the original formula as Coca-Cola Classic, and increased Coke's lead in the cola wars. What a back up plan he had, eh!

Everytime you check your business plan for referrence, always open your mind to changes, and if you see an opportunity analize it well and if all signs are pointing to profit or market share gain, take it. But, have a good back up plan in case doesn't work.

About Author:
Luis Galarza is a Business and Communication Consultant. Learn how to save money own your phone bill at: And get your free business tips at:
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Success Quote

1. Marry the right person. This one decision will determine 90% of your happiness or misery.

2. Work at something you enjoy and that's worthy of your time and talent.

3. Give people more than they expect and do it cheerfully.

4. Become the most positive and enthusiastic person you know.

5. Be forgiving of yourself and others.

6. Be generous.

7. Have a grateful heart.

8. Persistence, persistence, persistence.

9. Discipline yourself to save money on even the most modest salary.

10. Treat everyone you meet like you want to be treated.

11. Commit yourself to constant improvement.

12. Commit yourself to quality.

13. Understand that happiness is not based on possessions, power or prestige, but on relationship with people you love and respect.

14. Be loyal.

15. Be honest.

16. Be a self-starter.

17. Be decisive even it it means you'll sometimes be wrong.

18. Stop blaming others. Take responsibility for every area of your life.

19. Be bold and courageous. When you look back on your life, you'll regret the things you didn't do more than the ones you did.

20. Take good care of those you love.

21. Don't do anything that wouldn't make your Mom proud.

By H. Jackson Brown Jr.