By Luis Galarza - Internet Marketing Tips.Everyone love to advertise for free, and giving away content is one of the best way to achieve this. Just by giving other people permission to use your article on their web site, blogs, or in their e-zine. Your ad is the resource box or about the author signature at the end of the article. It's a win, win situation for both. You get zero cast advertising and they get the content they need to gain more subscribers or visitors.
You have many choices for giving away your content. It could be articles, reports, news stories, e-books, e-zines, e-mags, virtual e-mail courses, press releases, web books, a niche blog, and now with multimedia being big you can also provide audio and video content (I'll will show you how to do it later this week). Now you also use the new Google Knol to manage and distribute your content for free, and gain top position on organic search results.
You can take it a step further and put together 10, 20 or more articles into an e-book, and use it to gain more free advertising. For example, give your complementary e-book to one person and allow them the rights to give it away to anyone. Do you see the picture? Let's say only 10 people download your e-book. Those 10 people may give away your e-book to 10 more people. That's a total of 100 people that have seen your ad in the e-book. And it just keeps multiplying like an advertising virus... That's the power of online viral marketing.
When you keep producing free content over a long period of time, you are going to have a hard drive full of content. Now, what you need to do is take all that free content and bring this strategy to another level, because now you can build your own free content directory and use it as a web site traffic machine. By asking people to add the directory to their web site or blogs by linking to yours.
The conclusion is that giving away content gives you three powerful avenues to get free advertising. You can submit free content, allow other people to give away your free content, or have people link to your web site to give away the free content. This way you are putting Internet marketing to work for you instead of you working for it.
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In Conclusion: Do it one step at a time and this strategy will bring traffic to your web site for years to come. Plus, will make you an expert in your market.
To your success,
Luis Galarza, Internet Marketing Consultant Massachusetts.
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