Thursday, December 15, 2011

12 Predictions: 2012 Hot Marketing Trends

Fire Dancing Girls Image by

If you want to know how to market your website, business, brand, and products on 2012 you need to follow the current hot marketing trends that are turning into a regular part of doing business online or offline. More than just marketing predictions I gonna based the trends on factual statistics, market research, and case studies made by top research firms.

Trendy Marketing Mediums.

Here is what the research shows after thousands of small and mid-size business owners answer survey that required them to select what type of online or offline advertising avenue they are going to increase focus on 2012, here are the results:

  1. 81% said email marketing.
  2. 68% said search engine optimization.
  3. 64% answered event based marketing (like: speaking, trade shows, networking events, etc.).
  4. 57% said they will increase their press releases publishing.
  5. 40% are going to use more online ads like Google Adwords.
  6. 39% said they are going to go back to direct mail.
  7. 37% decided to increase their print display ads budget.
  8. 29% said they going to do more sponsorship deals.
  9. 28% are going with a hot topic, webinars and teleseminars.
  10. 15% answered that their focus will be radio ads.
  11. 10% will focus on television ads.
  12. This one is not in the video below but has a 75% of votes, this one is mobile marketing.

As you can see some companies are still big in using traditional advertising like direct mail, print display ads, television, and radio, many because they still get many great responses from it which works well with their ROI. But, you can also see that many businesses noticed the conversion power of mediums like SEO, email marketing, mobile promotions, online ads, and webinars, which I think are going to get even bigger next year.

Now, I didn't mention many other top trend topics like social media in this post because in this first series of predictions I mention only those mediums that are consider by almost every type of business, Internet based and offline.

Also, another very popular web marketing strategy is video, you will learn more about it in the replay webinar presentation below.

Here is the video:

I hope you enjoy the presentation by Karen Jones.

Now you need to see which of these strategies are better for your business, it all depends on your goals, if you want to generate lots of low cost targeted visitors to your site then SEO and PR should be in your list. Just make sure you don't get distracted from something that is already working for you to try something new just because is trendy, learn how each method works and how to implemented right so you can make an educated decision.

To a successful 2012,

Luis Galarza,
Online Marketing Specialist.

12 Predictions: 2012 Hot Marketing TrendsSocialTwist Tell-a-Friend

No comments:

Related Posts Plugin for WordPress, Blogger...

Success Quote

1. Marry the right person. This one decision will determine 90% of your happiness or misery.

2. Work at something you enjoy and that's worthy of your time and talent.

3. Give people more than they expect and do it cheerfully.

4. Become the most positive and enthusiastic person you know.

5. Be forgiving of yourself and others.

6. Be generous.

7. Have a grateful heart.

8. Persistence, persistence, persistence.

9. Discipline yourself to save money on even the most modest salary.

10. Treat everyone you meet like you want to be treated.

11. Commit yourself to constant improvement.

12. Commit yourself to quality.

13. Understand that happiness is not based on possessions, power or prestige, but on relationship with people you love and respect.

14. Be loyal.

15. Be honest.

16. Be a self-starter.

17. Be decisive even it it means you'll sometimes be wrong.

18. Stop blaming others. Take responsibility for every area of your life.

19. Be bold and courageous. When you look back on your life, you'll regret the things you didn't do more than the ones you did.

20. Take good care of those you love.

21. Don't do anything that wouldn't make your Mom proud.

By H. Jackson Brown Jr.