Tuesday, November 16, 2010

Landing Pages Marketing: Video vs Traditional Copy

There has been an avalanche lately of products that help you make videos...  and with good reason.  Video sells more than anything.

When we split tested affiliate pre-selling landing pages we found that the video version of each site way out performed the non video version 30% to 45% better.

There is just no better way to tell the story about your products and services other then demonstrating them in a video.

Best Landing Pages Where to Use Videos As A Selling Tool:

1. Lead capture squeeze pages.

2. Pre-selling informational launch sites.

3. At the beginning of a sales-letter.

4. On pre-selling affiliate promotion sites.

5. On blog posts introducing a new product.

6. On demonstrations to pre-sell a new item or service.

7. On review sites to improve click through to sales pages.

8. On PPC landing pages.

OK that's great Luis.

But how do you know what to do?  How do you know what the key elements are that make video work so well?  How do you get the confidence to put yourself in front of the camera?

Last March I had the pleasure of meeting Maria Andros.  Her name might not ring a bell but when you see her face it will.  Maria has been doing videos for companies for years helping them make millions of dollars.  She took that video conversion knowledge and put it to work in her own product.  She made over $250,000 with a very small list.

She then started making videos to promote other peoples products and quickly became a powerhouse in the industry.

When I met her in person I asked her for some tips on my videos.  I wrote a book of notes from what she told me.  She has such an amazing knowledge of the space its mind blowing.

I told her she should create a video series to help people who are trying to get started.  Today she released a free video called Video Blackbelt Breakthrough.  Its 100% free and has some amazing content. Watch the video at: http://shmny.me/9J1QfM

Take out a notepad and make sure you write down the 4 "E's"  that she covers.  They apply not only to video marketing but marketing in general.

The advice in this video is truly priceless so make sure you check it out today at: http://shmny.me/9J1QfM

Enjoy the video and let me know if you liked it!


Luis E Galarza,
Internet Marketing Specialist.

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