Saturday, June 28, 2008

Internet Marketing Plan Add Ons

By Luis Galarza.

It's Never Too Late To Make Some Changes And Include This Add-Ons To Your Internet Marketing Plan!

-- Update October 6, 2012 --

I going to be talking a lot about having a Internet marketing plan for your business, simple because is one of the most important parts of a small business plan, plus having one will help you follow a path for each strategy you want to use to promote your products or brand online. So, do yourself a favor and write a quick plan that outlines the tactics or methods and what you want to achieve with each of them, do this before you start any online advertising campaign, business or venture, and if you already started without one, is never too late to start writing one.

I'm writing this today because I was checking some of my consulting clients marketing plans and they have a good layout of some of the strategies they are going to put on practice, but their plans were missing some strategies that need to be part of any Internet marketing plan no matter what niche or industry are you in.

You need to remember 2 things. First, there are a few online marketing methods that never went out of style and effectiveness, off course these tactics are more advanced or more mature now, but they still the same basic principals, which are keep working like any other. So, don't believe any one who tell you that some type of Internet marketing method is now dead before doing your own research. The second thing is that cyberspace commercialization and socialization is always in evolution, making some all channels less effective and obsolete, because new more improve channels and tactics were created. Now, no all new web tactics and tools are good... so, how you know which one are good or better? Well, my friends, do what I do... follow what's popular between consumers and entrepreneurs.

Yes, my friends is that simple, just follow the consumers and hang out where they do. A quick example that shows you that this tactic work is YouTube. this site from the Google family open the opportunity for anyone with a video camera to express themselves and become famous and people just loved it, and now you see millions of web users uploading videos on YouTube, them entrepreneurs saw that this is the new hot channel that can be monetize by uploading there videos, then other business people press the copycat bottom by launching there own YouTube look alike video sharing site... then Google make a huge jump on the market by purchasing YouTube, which in that time was the number one social video sharing on the web.

So, you see it works! Let web users set the path for your next tactic or venture, they know better.

Here are few Internet marketing plan add ons:

1.- Offline Marketing and Adverting:

  • Join local business associations.
  • Sponsor local sport teams And school programs.
  • Participate on Local business seminars.

2.- Web 0.1 Marketing:

  • Join online forums and newsgroups in your niche.
  • Also join business related forums for networking and partnerships.
  • Find popular chat-rooms in your niche and business ones.

3.- Old School SEO That Still Works:

  • Write and submit original content to only top ranking articles directories with a links to your site, but remember submit one unique article per directory, done submit the same content to more sites because this way you are duplicating your own content and killing your chances to have those articles rank well on search engines and pass some of that juice to your main site. [Updated]
  • Write and submit press releases to paid and free PR websites, but only those Google still love. [Updated]

4.- New SEO Strategies:

  • Write long guides type articles pages and allow comments and updates.
  • Submit videos to a lot of video sharing sites with different descriptions.
  • Buy sponsor reviews through PayPerPost and others. Make sure they include a 'nofollow' tag to avoid any issues with Google. [Updated]
  • Buy text link ads on top ranking blogs and sites. This way you gain leverage the SEO potential of other sites. [Updated]
  • Provide quality content for link baiting referrals.

5.- Web 2.0 or Social Media Marketing:

  • Create free profiles on personal and business social network sites.
  • Get a blog to promote your business and products.
  • Submit your blog to blog and RSS directories.
  • Make sure to have a Facebook Page, a Twitter account, a Google+ Page, and a LinkedIn Page or account connected to your main website.
I'll be updating this post later with even more Internet marketing plan add ons for you to use.

Recommended Resources.

- Internet Automation Marketing Plan.
- Keyword Elite, Top keyword research tool.

In Conclusion: When you are writing your Internet marketing plan make sure to use as many easy tactics that will increase your web site traffic and income.

To your success,

Luis Galarza,

Local Internet Marketing Consultant.

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1 comment:

petertparker said...

Hi Nice BLog Search Engine Optimization (seo training) can be defined as the process of altering the content or structure of your web site so that it ranks higher in the pages of search engine results while a specific key word is being searched. The higher the website gets ranked the greater the probability of the site being visited.

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