Monday, November 22, 2010

Web Conversions vs. Long Term Business Relationships

Which one your thing is better to build a successful online venture, web conversions or long term business relationships?

My answer is both!

This is the question my friend Mike Hill ask the other day on Facebook. He had many great comment from his peers and me :o). But, I needed to extend my answer a little bit more to help you understand me.

To answer this I need to take this matter to an offline view!

10 years ago [wow time goes fast, but still looking young and sexy :-) ] when I used to be a car sales person. The first dealer I worked for didn't care about nurturing a customer for life, they were all about the "sell it now" approach without discounting the vehicle, which was a great way to learn how to be a strong sales, but didn't work in a relationship based business.

The second, dealer I work for years after did the complete opposite. They sell the cars for the lowest price they could, to avoid any negotiation, also they will let you test drive, check numbers, take the car to your mom to see it, etc., they give you a non-pushing sales approach.

So, because I'm someone that like to build a long lasting relationship with my prospects and customers I quick the first dealer, and when to work for the one that prefer to build a relationship and let the prospects to make a decision for them self.

Now, the front sales and customer retention conversion rate were different. But, at the end I was making almost the same amount of money per month from both stores.

The only different was, that the relationship building dealer took a few month to meet my passed income from my previous sales job.

So, I think at the end it all comes down to one thing: "VALUE!"

It doesn't matter if your focus on building a long term business or getting a lot of leads and sales right from the beginning, just make sure that whatever your offer is, have lots of VALUE for your audience.

Do you agree with me?

Yours truly,

Luis E Galarza,
Internet Business Specialist.

The best way to build a long term business online is with an Email List. Learn how here:

Tweet me your answer at:

Sent from my BlackBerry® by Boost Mobile

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Success Quote

1. Marry the right person. This one decision will determine 90% of your happiness or misery.

2. Work at something you enjoy and that's worthy of your time and talent.

3. Give people more than they expect and do it cheerfully.

4. Become the most positive and enthusiastic person you know.

5. Be forgiving of yourself and others.

6. Be generous.

7. Have a grateful heart.

8. Persistence, persistence, persistence.

9. Discipline yourself to save money on even the most modest salary.

10. Treat everyone you meet like you want to be treated.

11. Commit yourself to constant improvement.

12. Commit yourself to quality.

13. Understand that happiness is not based on possessions, power or prestige, but on relationship with people you love and respect.

14. Be loyal.

15. Be honest.

16. Be a self-starter.

17. Be decisive even it it means you'll sometimes be wrong.

18. Stop blaming others. Take responsibility for every area of your life.

19. Be bold and courageous. When you look back on your life, you'll regret the things you didn't do more than the ones you did.

20. Take good care of those you love.

21. Don't do anything that wouldn't make your Mom proud.

By H. Jackson Brown Jr.