Wednesday, January 23, 2008

Marketing Basics That Internet Marketers Should Know Today

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

I always like to start my blog post with a little introduction paragraph about the content or the final lesson inside the articles, but this time I want to quote a little phrase spoken by a Internet marketing genius in one of his ebooks, he specialize in Affiliate marketing, his name is Ewen Chia.

"It doesn't matter if you've the best products, biggest list or most traffic. You still fail if you don't know the basics of good old fashion marketing... you'll still stumble if you can't connect with your market... you'll still waste your efforts if you don't push the hot buttons that make people BUY your products."

You can find the rest of this phrase and all the marketing information that this ebook and the rest of Ewen Chia affiliate marketing membership has by subscribing to his site for only $9.99. Personally, I think he is crazy because he offers so much information, access to his private blog, and high quality bonuses to his members for so little... But, that's the way to do it, that's why I completely recommend you to sign up. Plus, you just learn another powerful marketing lesson, which is:

"Always Over Deliver, Always Provide Some Of The Best Information Or Offer You Have, And Eventually You Will Make A Lot Of Money Front Those That Trust In Your Knowledge And Products!" By Luis Galarza :)

I guess this is a good subject for another article or blog post...

Before I forget, Ewen Chia affiliate marketing membership site and ebook:

- "Affiliate Secret Weapon" (excellent for new marketers)
- Also check "Super Affiliate Course" (advanced affiliate marketing)

Back to my main subject "Marketing basics that Internet marketers should know."

Everyone from business experts to new entrepreneurs know that marketing is one of the most difficult parts of any business online or offline, for that reason many people buy different types of marketing books and ebooks (electronic or digital books) that hopefully explain practical strategies that really work in a way that is easy for them to understand.

When you developing a marketing program or writing a marketing plan for your online business, to ensure it success make sure your program is:

- Organized
- Systematic
- Goals Base On Customer Demands

You need to have a step-by-step plan that fill your day with tasks that will increase your customer base and sales while maintaining a good budget control (of money and time). Also, is good to have deadlines on each part of your project to increase effectiveness.

Your marketing program have to be programmable specially on the Internet which is a always changing communication channel, needs to be easy to track and analyse. Also, this means that your plan becomes a system that anyone in your company can follow.

Goals Base On Customer Demands
Don't confuse your online business goals with your marketing goals. Your business goals are exactly what you want your company to achieve, while your marketing goals need to focus on what your target customers want or need, and if you deliver on their demands you will achieve your company goals, too.

All this ingredients are very important because is your job as a marketer to find customers, motivate them to purchase your products, and then motivate them again to repeat a purchase or to buy one of your up-sell offers which can be an affiliate program product or one of your own. This process can be easy if you build a marketing system that is customer demand goal oriented and well organized.

So, What's marketing for you?
As you may know marketing is the soul of every business online or offline... and just you can also go to Google, Yahoo or any of the top search engines and look for what Wikipedia or online dictionaries have to say about the meaning of marketing... but, that's not what I mean, and just to save you the trouble here is what Wikipedia say about marketing:

"Marketing is a societal process that is needed to discern consumers' wants; focusing on a product/service to those wants, and to mould the consumers towards the products/services. Marketing is fundamental to any businesses growth. The marketing teams (Marketers) have the task to create the consumer awareness of the products/services through marketing techniques; unless it pays due attention to its products/services and consumers' demographics and desires, a business will not usually prosper long-term."

Maybe I had to reword my question, because what I mean is: What your customers think about your marketing strategies? I ask you this, because the best way to know how customers want to be approach in a specific market is by asking them and by collecting research data from different sources.

You can use polls, surveys, top search keyword research, etc. You need to collect as much data as you can, analyze it and change your marketing plan to better find your customers or take a Web 2.0 or social media marketing approach and let them find you.

In simple words, you need to see your marketing from your customers eyes.

What marketing can do for your online business?
A good organized, systematic, and customer demands focus marketing program can find your target customers, motivate them to buy, and re-buy your product or service. For many entrepreneurs this can be a hard task... you have to find a good amount of qualify prospects, them some how you need to convince them to purchase what you offer, then help them understand the use of it, and then you need to compel them to purchase again.

OK, I want you to take a look a your marketing plan, program or system or just simple look a what you are doing now to increase your web traffic and sales. Please answer this questions about your marketing plan:

1.- Are testing different sales copy and ad formats to see which one perform better?

2.- Are you presenting your offer in an fashionable way to the right prospects?

3.- Is your web site, blog or landing page copywriting effective enough to make them take action now? (buy, opt-in, call, subscribe)

4.- Are you helping them to understand what to do next? (use your service or product, login to learn more, check their email for the free course or coupon, have a notepad and pen when calling)

5.- Are you using fire back end sales strategies to compel them to purchase again?

6.- Are you tracking the results of each marketing campaign?

7.- Are you trashing what doesn't work and mastering what does?

Here other related articles you should check:

- "Internet Marketing Beginner Think About This Before Starting A Business This Year"

- "eBook Marketing Plan: 7 Success Steps For Newbies"

- "Video Marketing Strategy Number One Tip"

- "Internet Marketing Books Are Full Of Crap"

- "What Is A Unique Selling Message Or Proposition - USP"

Internet marketing give you a lot of ways to track and test your advertising efforts, below is a list of resources to help you develop a good marketing program for your own online business.

To learn how can you be part of the Internet Entrepreneurs Club click here.

To your success,

Luis Galarza, Internet Marketing Consultant

About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

A proud member of
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Blogger said...

Do you like speaking?

Or to speak English?

Would you be interested to speak and get paid good money for talking?

Blogger said...

You can earn $20 for a 20 minute survey!

Guess what? This is exactly what large companies are paying me for. They need to know what their average customer needs and wants. So large companies pay millions of dollars per month to the average person. In return, the average person, myself included, answers some questions and gives them their opinion.

Blogger said...

Get Paid On Social Media Sites?

Positions open now. $20-$50 an hr. No EXP needed.

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