it gets; for some reason, people tend to make it more complicated than it's supposed to be.
Regardless of whether you conduct your marketing online or offline, it's all the same. You're still the problem-solving middleman.
Usually a marketer who works "offline" tends to work as part of a team. They
might be in charged with the task of trying to sell a product and finding the group of people who the product is best suited to (market research).
This may involve:
- Giving out free samples.
- Getting people to do short questionnaires or polls.
- Checking the town residence data.
At any rate this type of conventional marketing research, it's pretty time consuming and a lot of it involves the marketers themselves having to go out and collect this data.
The great thing about the Internet is how everything is networked together. You can be on different sides of the planet and still be talking to someone who is thousand of miles away from you.
The next best thing about the Internet is that people go on it predominantly to find information. There are numerous ways to do this. One of the most popular is to type your search query into a search engine, such as "Google" or "Bing" or "Yahoo!".
In other words, information is being virtually force fed into this search engine on a daily basis, every second.
This is a marketer's dream come true; gone are the days where you have to go out and painstakingly collect data. All the data that is needed is right there in front of you, on your computer screen.
Think about it. If someone is typing in the phrase, "how to lose weight", what do you think that person is after? Information on how to lose weight, of course. Then again, they might be after a diet, an exercise or a liposuction clinic in their local area. Whatever they are after, they will type it in.
Someone who types in, "how to lose weight by skipping rope" has a. clearer idea of how he or she wants to lose weight than the first person (this type of key-phrases are called long tail keywords). If you provide them the means of "how to lose weight by skipping rope", what do you think you're doing?
Being a marketer, of course!
Now let's talk about how Internet Marketers actually make money with these search queries.
NOTE: Preparing your web site or blog to take advantage of search engine for traffic is called Search Engine Optimization or SEO for experience netpreneurs.
1) You can have an ecommerce site or online catalog that sells an specific category of products.
Then if your site is about car parts for example, to get the most out of your SEO efforts, you need to have a web page for each of your products with enough content explaining the item.
The more pages, means more key-phrases your site will target, which will give a lot of highly targeted web traffic.
2) If you have a information product (ebook, book, video, audio, etc.) or a service that targets an specific problem that web users are search solutions for. You can set up a sales-page that have great copywriting focus on selling the product or service.
3) Also if your business is offline and want to increase the number of prospect and customers you get you can make sure your site comes out on the search results when someone enters a query looking for a local provider in your niche.
I will post another article by the weekend where I going to dig deeper about how to monetise search engine traffic.
To your success,
Luis E Galarza,
Online Marketing Specialist.
Learn how to build a list of hot leads on any niche:
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