Showing posts with label marketing plan. Show all posts
Showing posts with label marketing plan. Show all posts

Friday, July 11, 2008

11 Internet Marketing Factors You Need Before Starting An E-Business

By Luis Galarza - Internet Marketing And Make Money Online Tips.

Starting An E-Business? Well, Here Are 12 Important Factors Of Internet Marketing You Need To Plan For Before Launching Your New Online Venture!

Turning any business into a long term success requires an action plan, an action plan is the combinations of a good business plan with a detail step-by-step marketing plan. That's why I decide to give you a Internet business and marketing plan layout, that points to the main factors you need to think about way before starting your e-business. This is more than just simple Internet marketing tips, these small template is your road map to success.

I know that writing a good business plan can be an scary task for most new entrepreneurs, but the truth is that you don't need to have an award winner internet business plan, what you need is a basic plan you can refer to anytime to help you keep on track on achieving your marketing and revenue goals. Also, remember that you can change your plan to fit new or greater goals, and to adjust to new changes in your industry and marketplace.

Here is the 12 Internet marketing factors you need to plan for before starting your new e-business:

1.- Your Internet Marketing Research Analysis:
Here add all the information you got from your market and keyword research that says your niche is a profitable one.

2.- Your Product or Service Information:
Explain your product or service in details, what type of solution provides, and benefits for your target audience.

3.- Your Unique Selling Proposition:
Here you need to write about your unique selling proposition, which is what is that makes your product or service better or unique compared to the ones offer by your competitors.

4.- Your Market Revenue Opportunity:
Here you need write more about what problems you are going to fix, the size of your market, your market trends growth, and who is you are competing with.

5.- Your Online Revenue Model:
This is simply how you are going to make money from your Internet business. You can also write about each stream of income you are going to start with and add later.

6.- Your Management Team:
Here add the qualifications of your management team. If you will be the only one managing the e-business you need to list your skills and qualifications, this way you can have a clear look into the strength and weakness of your management department, so you can outsource help if needed.
7.- Internet Business Strategy:
Write down all your company long term goals, and also your monthly goals. Make this goals realistic, but not too easy to achieve.

8.- Your Sales And Marketing Distribution Strategies:
How you are going to tell your target market about your product or service, and how are you going to make it available to them.

9.- Funds Needed To Start Your E-Business:
You need to have a clear knowledge of the start-up cost of your Internet business venture.

10.- The Company Project Revenue:
You need to make a chart of the projected financial statement for your company, that include operation expenses, marketing expenses, sales projections, profit projections, etc...

11.- The Value Of Your Company:
After having your income statement you need to think of how much you will sell a percentage of your company. This is important if are planning to raise money for the operations and marketing of the company.

I hope you found this factors easy to understand and to put on practice, if you have any questions please feel free to add them using the comment link below this post.


Recommended Resources.

- BeBiz - Niche Internet Business Builder. New!
- Internet Wealth Explosion Training System. NEW! Scam review.
- Insider Secrets To Marketing Your Business Online. New Version.
- Search Marketing Lab. To be ahead of the SEO strategies that work.


To learn how you can be part of an online small business association full with Internet marketing experts and consultants less than 4 bucks visit the Internet Entrepreneurs Club.


In Conclusion: It doesn't matter if starting an offline or online business, if you want to be successful you really need to have a business and Internet marketing plan.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.


A proud member of
- The International Association of Home Business Entrepreneurs
.
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Wednesday, January 23, 2008

Marketing Basics That Internet Marketers Should Know Today

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

I always like to start my blog post with a little introduction paragraph about the content or the final lesson inside the articles, but this time I want to quote a little phrase spoken by a Internet marketing genius in one of his ebooks, he specialize in Affiliate marketing, his name is Ewen Chia.

"It doesn't matter if you've the best products, biggest list or most traffic. You still fail if you don't know the basics of good old fashion marketing... you'll still stumble if you can't connect with your market... you'll still waste your efforts if you don't push the hot buttons that make people BUY your products."


You can find the rest of this phrase and all the marketing information that this ebook and the rest of Ewen Chia affiliate marketing membership has by subscribing to his site for only $9.99. Personally, I think he is crazy because he offers so much information, access to his private blog, and high quality bonuses to his members for so little... But, that's the way to do it, that's why I completely recommend you to sign up. Plus, you just learn another powerful marketing lesson, which is:

"Always Over Deliver, Always Provide Some Of The Best Information Or Offer You Have, And Eventually You Will Make A Lot Of Money Front Those That Trust In Your Knowledge And Products!" By Luis Galarza :)

I guess this is a good subject for another article or blog post...

Before I forget, Ewen Chia affiliate marketing membership site and ebook:

- "Affiliate Secret Weapon" (excellent for new marketers)
- Also check "Super Affiliate Course" (advanced affiliate marketing)


Back to my main subject "Marketing basics that Internet marketers should know."

Everyone from business experts to new entrepreneurs know that marketing is one of the most difficult parts of any business online or offline, for that reason many people buy different types of marketing books and ebooks (electronic or digital books) that hopefully explain practical strategies that really work in a way that is easy for them to understand.

When you developing a marketing program or writing a marketing plan for your online business, to ensure it success make sure your program is:

- Organized
- Systematic
- Goals Base On Customer Demands


Organized
You need to have a step-by-step plan that fill your day with tasks that will increase your customer base and sales while maintaining a good budget control (of money and time). Also, is good to have deadlines on each part of your project to increase effectiveness.

Systematic
Your marketing program have to be programmable specially on the Internet which is a always changing communication channel, needs to be easy to track and analyse. Also, this means that your plan becomes a system that anyone in your company can follow.

Goals Base On Customer Demands
Don't confuse your online business goals with your marketing goals. Your business goals are exactly what you want your company to achieve, while your marketing goals need to focus on what your target customers want or need, and if you deliver on their demands you will achieve your company goals, too.

All this ingredients are very important because is your job as a marketer to find customers, motivate them to purchase your products, and then motivate them again to repeat a purchase or to buy one of your up-sell offers which can be an affiliate program product or one of your own. This process can be easy if you build a marketing system that is customer demand goal oriented and well organized.


So, What's marketing for you?
As you may know marketing is the soul of every business online or offline... and just you can also go to Google, Yahoo or any of the top search engines and look for what Wikipedia or online dictionaries have to say about the meaning of marketing... but, that's not what I mean, and just to save you the trouble here is what Wikipedia say about marketing:

"Marketing is a societal process that is needed to discern consumers' wants; focusing on a product/service to those wants, and to mould the consumers towards the products/services. Marketing is fundamental to any businesses growth. The marketing teams (Marketers) have the task to create the consumer awareness of the products/services through marketing techniques; unless it pays due attention to its products/services and consumers' demographics and desires, a business will not usually prosper long-term."


Maybe I had to reword my question, because what I mean is: What your customers think about your marketing strategies? I ask you this, because the best way to know how customers want to be approach in a specific market is by asking them and by collecting research data from different sources.

You can use polls, surveys, top search keyword research, etc. You need to collect as much data as you can, analyze it and change your marketing plan to better find your customers or take a Web 2.0 or social media marketing approach and let them find you.

In simple words, you need to see your marketing from your customers eyes.


What marketing can do for your online business?
A good organized, systematic, and customer demands focus marketing program can find your target customers, motivate them to buy, and re-buy your product or service. For many entrepreneurs this can be a hard task... you have to find a good amount of qualify prospects, them some how you need to convince them to purchase what you offer, then help them understand the use of it, and then you need to compel them to purchase again.

OK, I want you to take a look a your marketing plan, program or system or just simple look a what you are doing now to increase your web traffic and sales. Please answer this questions about your marketing plan:

1.- Are testing different sales copy and ad formats to see which one perform better?

2.- Are you presenting your offer in an fashionable way to the right prospects?

3.- Is your web site, blog or landing page copywriting effective enough to make them take action now? (buy, opt-in, call, subscribe)

4.- Are you helping them to understand what to do next? (use your service or product, login to learn more, check their email for the free course or coupon, have a notepad and pen when calling)

5.- Are you using fire back end sales strategies to compel them to purchase again?

6.- Are you tracking the results of each marketing campaign?

7.- Are you trashing what doesn't work and mastering what does?

Here other related articles you should check:

- "Internet Marketing Beginner Think About This Before Starting A Business This Year"

- "eBook Marketing Plan: 7 Success Steps For Newbies"

- "Video Marketing Strategy Number One Tip"

- "Internet Marketing Books Are Full Of Crap"

- "What Is A Unique Selling Message Or Proposition - USP"

Internet marketing give you a lot of ways to track and test your advertising efforts, below is a list of resources to help you develop a good marketing program for your own online business.

To learn how can you be part of the Internet Entrepreneurs Club click here.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.


A proud member of
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Success Quote

1. Marry the right person. This one decision will determine 90% of your happiness or misery.

2. Work at something you enjoy and that's worthy of your time and talent.

3. Give people more than they expect and do it cheerfully.

4. Become the most positive and enthusiastic person you know.

5. Be forgiving of yourself and others.

6. Be generous.

7. Have a grateful heart.

8. Persistence, persistence, persistence.

9. Discipline yourself to save money on even the most modest salary.

10. Treat everyone you meet like you want to be treated.

11. Commit yourself to constant improvement.

12. Commit yourself to quality.

13. Understand that happiness is not based on possessions, power or prestige, but on relationship with people you love and respect.

14. Be loyal.

15. Be honest.

16. Be a self-starter.

17. Be decisive even it it means you'll sometimes be wrong.

18. Stop blaming others. Take responsibility for every area of your life.

19. Be bold and courageous. When you look back on your life, you'll regret the things you didn't do more than the ones you did.

20. Take good care of those you love.

21. Don't do anything that wouldn't make your Mom proud.


By H. Jackson Brown Jr.