Wednesday, June 24, 2009

Branding and Viral Marketing Lesson From Katz's Deli & Bar

By Luis Galarza - Viral Marketing.

How Can You Use Innovative Viral Marketing To Boost Your Brand Exposure and Generate Buzz!

What can Internet marketers learn from Katz's Deli & Bar restaurants marketing strategies... Well, you will be impress! There are many lessons that we can take from this successful restaurant, but one that I want to point at first is:

"Always apply strategic business and marketing innovation ideas to keep your company, website or blog ahead of the competition!"

By always innovating your business processes and marketing tactics you can keep your online venture ahead of the game instead of always trying to catch up to your competition or the top players in your industry... Every time you want to innovate you need to rethink your business goals (short and long term), that way you will have a clear idea of what you want to achieve with the new tactics and how you want it to happen.

In the case of this restaurant they want to increase their brand awareness by using buzz or word-of-mouth generating marketing, the type of viral campaigns that will turn current buyers or customers into promotional carriers.

Yes imaging how powerful such campaign can be, having a good amount of customers talking and showing your brand to others and making new people visit your site or store. Now what makes their viral promotion so effective is that the people that comes to visit are willing to become carriers or to try their product or service.
  • How many new customers will you get?
  • How much money can you make?
  • How fast do your company will grow?

A promotion like that one will be like hitting the jackpot, don't you think? Well, is time for you to get the facts and see if such a strategy can be apply to your business...

The Video Interview.

Here is a video of the business interview with Marc Katz, the founder and CEO of Katz's Deli & Bar restaurants and Haittie Brynt from Small Business School.

As you can see in the video Mr. Katz's branding promotion method does two more important things, other than just been viral effective and getting new customers, also:

  1. Is design to make customers combat to visit the store again, which...
  2. Helps increase sales and profits from return customers (Loyalty).


OK, lets rewind a little bit and check your notes to see what did you learn today. You learn that is very important to apply strategic marketing and business methods to keep your company ahead, also that innovation have to be an imperative part of your process, and we learn that to know if a viral campaign is effective needs to be:

1. Spreadable: Makes "word of mouth" automatic.

2. Remarkable: Needs to have a "WOW!" power.

3. And Profitable: Needs to match your revenue goals.

And Marc did all these by selling promotional products with their brand printed on it and offering a "Lifetime Guarantee" on each selling item. Simple but genius!

Don't forget to keep track of all your promotions and build a system that can be easily measure to track ROI.

Also read:

- Free Tell A Friend HTML Script.
- Viral Marketing Videos Part 1.
- Machinima: Futuristic Viral Marketing Tool.

To get unlimited advice "effective branding and viral promotions" visit the IE Club.

Recommended Resources.

- Free Micro Continuity Viral Sales Funnel.
- List Profit System.

After putting together a system with split testing and tracking, and other metric techniques, you need to write down a few different ways that you can apply this strategies and then write down at least 5 ways to make each strategy work. Then when you finish that you need to create an action plan and start putting it into real life action.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Blerp Me


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Marketing said...

A good way to also improve PR and get free publicity is by making a habit of finding the newsworthiness of your online business activities, events and promotions and announce it through a well written press release that make the media talk about you.

Jame G

Luis Galarza said...

Jame thank you for adding your advice to this post, which by the way is an excellent tip to expose a company brand through media coverage.

Yours truly,

Luis Galarza,
Internet Marketing Consultant.

Follow me on Twitter and I'll follow back!


Omar Fuso said...

For me branding is one of the aspects about marketing that always confuse me... Because after reading many articles about it look like is just about putting your brand and message in from of as many people as I can.

But, I like your advice because you are telling me to market my brand strategically, which means putting it in from of your target audience... This makes more sense than all that those other articles I read.

I like the idea of applying viral marketing campaigns to increase exposure without any extra help or investment of my part.

Cool LG,

Thanks you...

Omar Fuso


Rudolph said...


Imagine a marketing strategy that spreads marketing information extensively in less time. That is what viral marketing can offer. viral marketing works like a virus and is characterized by being high contagious. It can explode extensively and can trigger an epidemic. All of these are crucial marketing strategies that can lead to a sky rocketing increase in income.

Luis Galarza said...

Thank Rudolph for sharing some great information about what exactly is viral marketing and the potential behind such a strategies.

Yours truly,

Luis Galarza
Internet marketing Consulting

Follow me on Twitter and I'll follow back!


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