marketing strategies... Well, you will be impress! There are many lessons that we can take from this successful restaurant, but one that I want to point at first is:
By always innovating your business processes and marketing tactics you can keep your online venture ahead of the game instead of always trying to catch up to your competition or the top players in your industry... Every time you want to innovate you need to rethink your business goals (short and long term), that way you will have a clear idea of what you want to achieve with the new tactics and how you want it to happen.
In the case of this restaurant they want to increase their brand awareness by using buzz or word-of-mouth generating marketing, the type of viral campaigns that will turn current buyers or customers into promotional carriers.
Yes imaging how powerful such campaign can be, having a good amount of customers talking and showing your brand to others and making new people visit your site or store. Now what makes their viral promotion so effective is that the people that comes to visit are willing to become carriers or to try their product or service.
- How many new customers will you get?
- How much money can you make?
- How fast do your company will grow?
A promotion like that one will be like hitting the jackpot, don't you think? Well, is time for you to get the facts and see if such a strategy can be apply to your business...
The Video Interview.
Here is a video of the business interview with Marc Katz, the founder and CEO of Katz's Deli & Bar restaurants and Haittie Brynt from Small Business School.
As you can see in the video Mr. Katz's branding promotion method does two more important things, other than just been viral effective and getting new customers, also:
- Is design to make customers combat to visit the store again, which...
- Helps increase sales and profits from return customers (Loyalty).
OK, lets rewind a little bit and check your notes to see what did you learn today. You learn that is very important to apply strategic marketing and business methods to keep your company ahead, also that innovation have to be an imperative part of your process, and we learn that to know if a viral campaign is effective needs to be:
1. Spreadable: Makes "word of mouth" automatic.
2. Remarkable: Needs to have a "WOW!" power.
3. And Profitable: Needs to match your revenue goals.
And Marc did all these by selling promotional products with their brand printed on it and offering a "Lifetime Guarantee" on each selling item. Simple but genius!
Don't forget to keep track of all your promotions and build a system that can be easily measure to track ROI.
- Free Tell A Friend HTML Script.
- Viral Marketing Videos Part 1.
- Machinima: Futuristic Viral Marketing Tool.
- Free Micro Continuity Viral Sales Funnel.
- List Profit System.
To your success,
Luis Galarza, Internet Marketing Consultant In Massachusetts.
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