Tuesday, August 26, 2008

Internet Marketing With A Sense Of Urgency

By Luis Galarza - Internet Marketing Tips.

Works For Dell... Putting A Sense Of Urgency In Your Internet Marketing Can Help You Increase Traffic And Sales Instanly!

Top etailers (online retailers) like Dell, Amazon, Buy, Sears, etc. use sense of urgency in their marketing strategies to successfully increase web site traffic and monthly sales. This is actually one of the offline and Internet marketing that keep Dell in the top of the computer industry, and help them achieve their goal of passing IBM as one of the most popular computer manufactures in the world.

If you ever seen a Dell online or offline advertising, you will notice that their ads are design to make you click or call now to make a purchase on a small period of time, that if you want to get the awesome deal they are offering. If you find the way to add urgency in your online promotions you can expect to create instant response, and instant response for an Internet marketer means three things:
  1. More Targeted Traffic.
  2. More Hot Leads.
  3. More Instant and Future Sales.

Creating Sense Of Urgency.

All those coupons, discounts, and special offers that you see and receive everyday is not nothing else than a promotional program on action.

Promotion are simple marketing strategies design to increase sales fast. In the case of Dell they use short time sales promotions to make sure that when the targeted audience see the ad they know they need to act fast, they will even write down the ad information which will include the company name and contact info... when your ads gets people to do that you have a winner promotional program, that will give you positive responses and more brand awareness.
"Promotions Work Because Most People Like Free Rides".
"Promotion Have The Power To Turn Regular Advertising Into Response Based Advertising". By Luis Galarza :).

Some of the promotions you can use are:
  • Discounts.
  • Coupons.
  • Free incentives.
  • Contest.
  • Rewards.

On the web you can use promotions in different ways targeting many objectives, it all depends of what you want to achieve with each promotional campaign, and what steps you want people to take in order to gain access to your offers.


For example:

* You can create or buy the right to a few ebooks and use them to as your marketing tool for list building by giving away the reports to new email opt-ins.

* You can offer a good discount on one of your main products only if people make their purchase by a set date. Dell use the power of expiration dates promotions to make a huge amount of daily sales, and you can too.

* You can advertise a free report, free demo, or free trial of your product or service to gain a good amount of hot leads for instant upgrades and future sales from follow ups.

* Not everything have to be free specially if what you're selling is a physical product, you can do what my friend Derek Gehl does with some of their top product, they offer a really inexpensive trial offer of the full product or service, and let the good sell itself.


Online promotions work just like offline ones, a good marketing plan can help have the best ROI or return of investment from each advertising campaign, remember that you need to find the way to turn your ads into instant response based ads.


Here are a few tips for beginners:

1.- Write call to action ads.

2.- Use text ads for better conversions.

3.- If using banners or any type of display ads, use text for your message.

4.- Brand your display ads and PPC with your company name and URL.

5.- Brand your landing pages (lead capture pages too) with your company name, your name, and main URL.

6.- Avoid exit links on your landing pages.

7.- Use a different landing page per promotion campaign.

8.- Test both short and long term expiration date discounts.


Did you ever use any type of online promotions to increase traffic and sales? Can you please share it with us your story, just use the comments link or box below, thanks.


Recommended Resources.

- Guerrilla Marketing On Steroids. By Jay Levinson.
- Email Strategies Explained. Save $150 right now.
- Search Marketing Lab. Updated daily.
- Insider Secrets To Marketing Your Business Online. New Version.


To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.


In Conclusion: If you are selling products online I recommend you to start with coupons and special discounts with short expiration dates, also apply good testing and tracking techniques to know which campaign deliver the best conversions and drop the ones with really low response rates.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

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3 comments:

Karl D. said...

Excellent article man, I don't know why I didn't find you before, really good tips.

Thank you for such a good content.

Karl D.

TedyNw said...

I'd like to share my exprience with FreeViral. This FreeViral is one of the methods to increase traffic to your sites or blogs. Please note that this is just one of the ways to learn, so don't forget to increase your knowledge abot SEO.
TedyNw, Education Software Online

Webplore said...

Nice tips just came across your blog felt lucky to read your blog, keep posting.

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