Email Marketing Is Traditionally Known As Bulk Email Marketing! Who Will Said Such A Thing?
He said that email marketing is known as bulk email marketing, personally I think he didn't understood my last post, so I decide to answer him here, because I don't want Internet marketing beginners to believe such a thing.
First I think you got a little bit confuse about the definition of email marketing, which is a way to build strong long term relationships with prospects and customers which have the goal of turning leads into buyers, and buyers into loyal customers.
It is true the email marketing strategy where companies let employees use their company's email to communicate with friends and family creates a type of on file viral marketing, but is completely off target marketing. Which mean lower click through rates, lower web conversions, and less profits.
The best way to use good email marketing methods is by building your own list of highly targeted leads to start your relationship communication process or sending solo email ads to a niche online newsletter or ezine, to help you gain sales or opt-ins for your list.
Bulk email marketing when it was legal it worked very, well I may add... Now is called SPAM, which is completely illegal, and I recommend everyone to stay far away from any type of spam methods. This is one of the top email marketing mistake your need to avoid.
The reason why he maybe refer to regular email marketing as a bulk strategy is because his trying to promote a software that helps online small businesses to generate email accounts for their employees as a promotion method. I think is OK to pre-sell or cross-promote your product or service with blog comments, but try to provide useful tips and don't trash a real strategy, name, or site.
- Email Strategies Explained.
- Get Messages Read.
- Subject Line Secrets.
- Search Marketing Lab.
- Insider Secrets To Marketing Your Business Online.
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In Conclusion: What works is ethical strategic email marketing techniques, that's it!
To your success,
Luis Galarza, Internet Marketing Consultant Massachusetts.